Invitation to “An Hour With Seth Godin”

"An Hour With Seth Godin" | Advertising Week AWXII | Hard Rock Cafe New York | October 1, 10 am

“An Hour With Seth Godin” | Advertising Week AWXII | Hard Rock Cafe New York | October 1, 10 am

I am pleased to announce that PPAI is presenting a thought leadership session during Advertising Week (AWXII) featuring a conversation with Seth Godin. “An Hour With Seth Godin” will take place at the Hard Rock Café New York at 1501 Broadway, on October 1, 2015, 10 am.

Seth is a best-selling author, entrepreneur and agent of change. His blog (@ThisIsSethsBlog) is one of the most popular in the world. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and, most of all, changing everything.

What to do When it's Your TurnI hope you are able to join me for this one-on-one discussion with Seth about his new book, What to do When it’s Your Turn, avoiding the race to the bottom, the importance of community-building and a whole lot more. We will discuss a broad spectrum of topics designed to inspire, inform and initiate meaningful conversations among marketing and communications leaders throughout the promotional products industry and beyond.

Advertising Week AWXIITickets are reserved on a first-come, first-served basis. If you are interested in attending, please send me an email to reserve your seat. The first 100 attendees will receive Seth’s new book and a book signing will immediately follow.

Advertising Week is a long-standing partner in PPAI’s mission to reach buyers in an influential and highly targeted way.  This week-long gathering of the advertising industry’s best and brightest brand marketers, creative visionaries and media leaders and influencers is an ideal setting for us to initiate thoughtful conversations, inform meaningful decisions and inspire consideration and buying of promotional products advertising. This is just one more positive and powerful way the Association engages in buyer outreach to drive the industry’s business forward and position it with strength now and in the future.

We are pleased to partner with Advertising Week to bring this conversation with Seth Godin to you.

I hope to see you there,

Paul

P.S. I am also very excited to report that Seth is the featured keynote for The PPAI Expo 2016, January 10-14, in Las Vegas.

Government Relations Update

A guest blog by Seth Barnett, PPAI Government Relations Manager

State of the States

Earlier this month, PPAI Government Relations Manager Seth Barnett attended the National Conference of State Legislators in Seattle, where he connected with state-level leaders from across the nation. More than 5,500 state politicians, legislative staff members, and non-profit and trade association leaders met to discuss the most pressing issues faced by the states. This year’s theme focused on states learning to work effectively despite any standstills at the federal level. Many of the speakers looked to empower state officials to become more hands-on in their legislative approach. Presenters and leaders issued a call for renewed advocacy at the business level. Many businesses neglect connecting with state officials, though as political efforts progress, the need for this connection is always present.

The previous legislative conference focused on dwindling American approval of the U.S. Congress, and ways state legislators can avoid the same situation. This year the idea was given new emphasis as legislators and staff were challenged to better understand their constituents. This personal level of connection is often overlooked at the state level but there is a growing need for businesses to be understood by those who represent them in the state houses. Much of the content surrounded some of the work that is being done at the non-profit and association advocacy level.

States remain focused on creating and maintaining opportunities for small business. They are also beginning to better understand growing areas of concern for many businesses including social compliance and economic opportunity.

It is important to remember that work is being done at the state level on behalf of the promotional products industry. PPAI has continued to meet state outreach goals through its L.E.A.D. Local events, which introduce industry leaders to state officials to discuss the power of the industry.

It is up to the industry, not just the Association, to ensure that state advocacy continues. PPAI has several resources that can be used at the state level including the Industry Legislative Agenda and industry position statements. These items are available at www.ppailaw.org. PPAI encourages industry members to take action by following the link below to send a letter about the value of our industry to your state officials.

The Cost-Effective Advertising Tool In Your State

L.E.A.D. Local California

This week PPAI joined four industry leaders in Sacramento, California for the fourth L.E.A.D. Local event. Prior L.E.A.D. Local events have been held in Pennsylvania, Ohio and Texas.

PPAI staff Anne Stone, Director of Public Affairs and Seth Barnett, Government Relations Manager, joined Harris Cohen, MAS and Neil Levitt of Southern California and Jon Henrickson and Stacy Weiss of Northern California to conduct nearly 20 key legislative meetings. The group discussed the value of the promotional products industry to the California economy and the effectiveness of the medium. Their message was amplified by the statewide virtual fly in effort that gave those in the industry not in attendance the opportunity to have their voice heard by state officials.

This event was successful thanks to PPAI’s collaboration with the Specialty Advertising Association of California and the Promotional Marketing Association of Northern California to create a wider reach and a more significant industry impact. PPAI will continue to collaborate with all regional associations in order to deliver this event year over year.

The Looming Debt Limit, Again

In July the Treasury Department notified lawmakers that they only have until the end of October to raise the debt limit or face another crippling government shutdown. While Treasury Secretary Jack Lew has insisted that they cannot target a specific date on which the debt limit will be reached, he has said with certainty that it will be before the end of the first session. In March the Treasury Department took measures to ensure that the government would not meet the fast-approaching limit. However, this early movement created less opportunity for financial adjustment as the new limit nears.

Congress has started to develop a plan to avoid a government shutdown. This would help avoid a repeat of the 2013, when a shutdown lasted for 16 days. Lawmakers will face many financial debates upon their return to the Hill in September. They are still looking for a long-term plan for highway spending, and they will need to address tax provisions and debate the Export-Import Bank charter.

While there remains some debate over the actual date of the approaching debt limit, Congress must work to create an effective plan to avoid overspending as part of their first priorities after the August recess concludes.

To learn more about PPAI’s legislative efforts, visit http://www.ppailaw.org.

Do Your Due Diligence Before Accepting That Next Order–No Matter How Good It Looks

Earlier today I had an email exchange with an alleged scammer (“Matt”) who wanted to buy 7,500 flash drives and various other electronic products. He had no idea that PPAI doesn’t make or sell promotional products. He said he got my name from “a promotional list.’ Having heard of a few recent scams, I decided to play along.

PPB -- May Issue, pp. 21-24

PPB — May Issue, pp. 21-24

During my exchange, I did a little research and found the business to be non-existent, the shipping address to be an abandoned house in another city (thank you Google Maps) and no chance of verifying a credit card prior to accepting the order. Needless to say, when the interrogation continued, Matt quietly backed out of the deal.

Let this be a reminder that in business (as in life) there are people who will prey on those less informed (or maybe a bit too motivated to close a deal). With more and more business being conducted online, it is increasingly important that you pay attention and do whatever due diligence is necessary to make sure the people you are doing business with are who they say they are.

I have attached a link to a recent column in PPB that talks about this type of scam and others, and how you can better protect yourself from becoming the next victim.

PPB Column: “Are You The Next Victim?

Be careful out there.

Paul

Have you met The Party Animal?

‘Product Persona’ co-op advertising campaign gives voice and personality to promotional products and is designed to inspire and engage buyers.

‘Product Persona’ co-op advertising campaign gives voice and personality to promotional products and is designed to inspire and engage buyers.

Have you met The Party Animal? He and his friends are ready to celebrate with you during Promotional Products Work! Week, May 18-22.

Download him and his friends today, and Party On!

The #PPWWeek campaign creates opportunities for the promotional products industry to open doors, build relationships, serve communities, advocate for the industry, speak up in the halls of government, show customer appreciation, and generates millions of impressions through outreach and earned media exposure—and now advertising.

The new ‘Product Persona’ co-op advertising campaign gives voice and personality to promotional products and is designed to inspire and engage buyers while forging connections with promotional products consultants. The campaign’s ads star popular promotional products and will increase awareness, educate buyers and drive business.

Promotional Products Work! Week - May 18-22, 2015Launched by PPAI in 2013, #PPWWeek is an international week-long event aimed at raising awareness of the benefits of promotional products advertising and marketing. This year the theme is Focus On The Buyer—advertisers, marketers and media buyers.

Product Persona campaign’s ads star popular promotional products and will increase awareness, educate buyers.

Product Persona campaign’s ads star popular promotional products and will increase awareness, educate buyers.

Click to download the tips, tools and co-op ad package:

For more information or questions email PPW@ppai.org

We’ve made it easier than ever.

Join us for the celebration.

Paul

The Budget and American Opportunity

A guest blog by Seth Barnett, PPAI Government Relations Manager

This month the House and Senate began debating the many variations of the FY 2016 budget proposals. Though there are billions of dollars in variants and hundreds of proposed changes to balance the budget, the commonality in these is a strategic approach to ensuring economic growth, middle class opportunity and a reduced deficit. Members of Congress are pushing for the first balanced budget since the Clinton administration and have said they believe that, for the first time in many years, an agreed-upon plan is likely. The Congressional Budget Office, the Office of Management and Budget, and the President agree that in order for any of the proposals to have validity, it will have to ensure bipartisan support with special attention to deficit reduction. It is now up to the new Congress to create compromise that ensures economic stability.

In 2014 the U.S. GDP grew more than it had since 2010, helping the economy to somewhat resemble the prosperous late 1990s. In addition, the world economy is doing better as a whole, contributing to American opportunity. Due to the higher-than-projected year by the European Central Bank, Europe has increased its estimated economic growth from 1% to 1.5%. This small adjustment could mean than in just a few years Europe will be back to its own pre-2008 economic levels. Europe’s powerhouses–Germany, the United Kingdom and France–remain economically more stable than over half of the EU. Still, the U.S. economy thrives when Europe does as we are their largest export partner and third largest import partner. In order to keep this relationship constant, the U.S. will need a long-term growth plan for economic success.

The most significant threat to economic opportunity at this point comes down to the critical budget proposals. On May 15 last year, the U.S. reached its debt ceiling but avoided an immediate shutdown. Thanks to some clever accounting by the Treasury Department, the U.S. will not run out of money until sometime around October 1. If this limit is reached without a balanced budget or without a continuing resolution we could experience another government shutdown. When the government closed for 16 days in 2013, it is estimated that the U.S. lost .3% of its estimated growth. Another blow like that could set our GDP back even further.

The House- led Rules Committee has struggled to come to the table with a cooperative budget plan. Earlier last week they announced that there would be two unique votes on the current budget proposals. One budget proposal would have defense levels at a specific point while the other would slightly modify those levels. The House and Senate passed budget resolutions last week just before recessing for the two week holiday. The deficit is the most significant difference between the President’s budget proposal and the plans passed in Congress. The President’s plan would maintain current debt levels over a period of ten years before then beginning to drop off whereas the Congressional plan would slightly reduce deficit over the same time period. The interesting component of the budget plans is that they each allow for a similar reduction over FY 2016.

Congress will continue to strive for a balanced budget with all sides winning. However, it will be up to steady compromise to ensure the budget is agreed upon in time and without economic causality.

To read more from PPAI LAW, see this month’s GR Today.

PPAI Responds to The Oklahoman’s Report on State Spending on Promotional Products

Oklahoma Take Action: Tell your officials and representatives that you support responsible spending and the effective use of promotional products to promote essential government programs – and urge them to do the same.

Write your representatives now.

The Oklahoman MastheadA few days ago, The Oklahoman editorial board published the article, “In attacking Oklahoma state budget hole, every little bit of savings helps,” on wasteful government spending on promotional products.

PPAI answered the report with a response supporting responsible spending and the effective use of promotional products to promote essential government programs. Thus, allowing readers to consider the facts for themselves.

I encourage you to write your representatives to share how extensive industry research demonstrates that promotional products deliver the highest rate of reach, recall and response making them one of the most effective advertising and marketing media for all advertisers, including federal, state and local governments.

Thank you for your support.

Paul

Enhancing Your Stage Presence

A guest blog by Kirby Hasseman, owner of Hasseman Marketing & Communications

I recently had an opportunity to catch up on some social media, blog posts and columns I’d been stashing away for those extra long flights and extended delays.  We are very fortunate to work with a number of terrific industry writers and contributors that provide noteworthy advice and strategies to their peers and customers.

I was particularly impressed with a post from Kirby Hasseman, owner of Hasseman Marketing & Communications.

In addition to being a published author, blogger, videographer, PromoKitchen Chef, and an awesome promotional consultant, Kirby has become a friend and supporter of our efforts to grow the professionalism of our industry. He puts his money – and his time and energy – where his mouth is.

Thank you Kirby for allowing me to re-post your column to my Connections blog.  I am glad you enjoyed the show!

5 Business Lessons from Garth Brooks

Author, blogger, videographer, PromoKitchen Chef, and an awesome promotional consultant, Kirby has become a friend and supporter of our efforts to grow the professionalism of our industry.

My awesome wife (yes my wife is the best) bought me tickets to go see Garth Brooks in concert for Christmas.  So I was lucky enough to be among the thousands of fans to see him in Pittsburgh recently.  The show was truly outstanding.  Whether you are a fan of his music or not, Garth puts on a show to remember.  What an entertainer!

But it got me thinking, “What can I take away from this?  What can I learn?”  So here is what I came up with…5 Lessons to Learn from a Garth Brooks Concert!

The Power of the Wink:
  Gary Vaynerchuk actually talks about this concept.  Garth understands that there is a huge amount of power in making each person in the stadium feel special.  He runs around the stage so he spends time really singing and engaging with each section.  He waves at individuals, slaps hands, and spends real moments that will create raging fans for life.  Lesson:  Each customer matters…do you make them feel special?

Do More:  The show was amazing.  At the end of the event, I was tired!   We had gone on a journey and stood and sang along.  We had laughed and cried and screamed.  And all I could think was, “He is going to do this again…tonight!”  Garth scheduled two shows at 6:30 pm and 10:30 pm.  Now that is ambitious.  Lesson:  Want to grow your business?  Do more than most people think is reasonable.

Bring The Energy:  The reason I was so amazed that he was going to do this twice was the level of energy he brought to the show was off the charts!  He ran around and sang and screamed and (it seemed) had a great time.  The audience responded to his passion by screaming louder (which I am sure fed his energy again).  Lesson:  Your energy can really be contagious…is yours worth catching?

Play The Favorites:  Garth actually talked about this during the show.  He said when you come to see your favorite entertainer, it’s okay to hear the “new stuff.”  But you bought the ticket to hear the old favorites.  He’s right.  The same is true for your customers.  If you won them over with fantastic service, don’t change that model if you grow.  Do what you do best!  Lesson:  Don’t lose sight of what makes you special.

Let Your Team Shine:  Around the middle of the show, Garth brought out his wife Trisha Yearwood to the stage.  She is a talented entertainer in her own right and she did several great tunes from her career.  In addition, both Trisha and Garth took the backseat as they welcomed one of their back-up singers to the front of the stage.  She had written one of the songs Trisha was performing so they let her sing lead (and she was awesome).  It was a cool moment for her and it made you like Garth and Trisha even more.  Lesson:  Don’t be afraid to let your team members take the spotlight sometimes!  It makes you look good.

What a show!  If you get the chance to see it, I recommend it.  And if you do (or if you have already seen him) let me know what lessons I missed!  Remember…Sail Your Vessel!