#GetInTouch! Campaign News | U.S. Calls In Promo Industry To Raise Its Profile | Guest Post

I am pleased to share with you this Product Media article excerpt reprinted courtesy of the British Promotional Merchandise Association covering PPAI’s new industry branding campaign, Get In Touch!

We are excited to see the Get In Touch! campaign getting international attention. Designed for the entire promotional products industry, we hope to see Get In Touch! take hold around the world and become a global movement.



I am delighted that my good friend Paul Bellantone, and PPAI Chair of the Board, Tom Goos are speaking at the bpma Education Day at Silverstone, UK in September.  I think it’s really important that the promotional products industry works together around the globe to support each other, whether on end buyer campaigns like the #GetInTouch! campaign, product safety, research, education or best practices.

Gordon Glenister, bpma Director General

GIT - BPMA article image

Much like the work of the British Promotional Merchandise Association (bpma), the Promotional Products Association International’s (PPAI) core mission is to grow and protect the promotional products industry and enhance the professionalism and success of its members. To this end, PPAI has developed and delivered initiatives like Product Safety Aware, MAS+, MAS and CAS professional development industry certifications, as well as Promotional Products Work! Week which I know has also become a successful initiative for bpma members in the UK.

For its latest programme to drive growth and success, PPAI will officially launch the industry branding initiative, the #GetInTouch campaign, this month in conjunction with Advertising Week in New York City.

The #GetInTouch campaign was introduced by PPAI chair of the board, Tom Goos, MAS, and me at The PPAI Expo 2016. It is a five-year, multi-million dollar, industry-wide initiative targeting advertising buyers. It is designed to increase awareness and enhance the perception of the promotional products industry as well as communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to our industry.

Celebrate success

#GetInTouch, a joint initiative between PPAI and the membership, is important to the promotional products industry because, for too long, it has been an afterthought for many advertisers. It is seen as a medium of fun and useful ‘stuff’ that is not always recognised for its proven value and strengths. The industry knows, understands and communicates the power of promotional products, but it’s high time the rest of the world recognised the advertising power of promotional products and their place in successful advertising campaigns. Our research tells us that as other advertising media struggle to achieve year over-year growth and remain relevant, promotional products are perfectly positioned to grow – and have grown – in an increasingly digital world.

To help us achieve success with this initiative, we’ve partnered with a public relations and branding firm to deliver a creative and impactful campaign that breaks through the advertising clutter to reach and influence advertising buyers, from Fortune 500 companies to smaller local advertisers.

Tom Goos put it best when he said: “For years PPAI has worked on advocating for the industry, but never with a multi-year strategic campaign at this level. Industry promotion has always been bootstrapped with little budget or limited resources. With the launch of the #GetInTouch campaign, the board is saying we want this to be a primary focus and we should put funding and a strategic plan behind it. The board recognises that we are well positioned to capitalise on the changes in marketing and growth of the digital world.”

He added: “PPAI will not be successful if it pursues this initiative alone. It’s going to require companies like mine and yours to participate.”

Get involved

Along with an integrated paid, earned, shared and owned (PESO) strategy that includes major media buys in publications like Advertising Age, digital strategies and possibly an industry spokesperson, the #GetInTouch campaign will feature member kits available for download and customisation, including elements that members will be able to immediately incorporate into their own marketing efforts. The goal is to make sure PPAI members become an integral part of the #GetInTouch campaign.

Complementing the launch of this initiative is a newly redesigned and recently launched website (PromotionalProductsWork.org). It is targeted at advertising buyers, tells a two-part story about the power of promotional products and the importance of working with promotional consultants.

We know that our ability to clearly articulate the power and compelling value of promotional products and of working through promotional consultants is critical to the vitality and vibrancy of our industry. PPAI has a winning plan to reach advertising buyers through the campaign at the national level and will create the tools our members need to get involved and engaged with their customers and prospects.

#GetInTouch will be one of the most significant contributions PPAI has made to the strengthening of the promotional products industry, but as Tom noted, we must engage our members for this initiative to be successful.

Read the entire article here.

#Tech22 | Breaking Down Promo’s Top Tech Collaborators & Innovators

This week, August 17-18, in San Francisco, PPAI will host the third annual Tech Summit, a gathering of the promotional products industry’s technology leaders to address the challenges facing the field, and the advancement of the industry through the strategic use of technology.

In the promotional products industry, we have quite a few talented and industrious professionals who have made it their mission to change, innovate and, yes, disrupt everything.

In the spirit of The Tech Summit, Dale Denham and Jon Norris have taken it upon themselves to hack this blog and recognize those individuals who are leading the tech charge in our industry.


Tech22 Graphic-uEvery company needs a great CEO and every CEO needs a great IT leader to make things happen. IT is no longer about keeping the systems running (but that has to happen!).  Instead, it’s about business strategy and execution utilizing technology. Today’s IT leaders are a different breed as business acumen and the ability to lead people are at least as important as strong technology skills.


The Industry Tech22 is an attempt to recognize our industry technology leaders based on their technology and business skills. This list was the brainchild of Jon Norris, who invited me to be a co-collaborator and together we are responsible for the oversights and omissions—as well as the good things. This list originally was the Tech20 but we both refused to leave the other off the list.

While the list is subjective, it is based on our personal experience and knowledge of those on the list.  We debated about a few people at companies who have great technology but decided that an important part of being on this list was industry collaboration. Everyone on this list has been involved in one or more efforts to make the industry better.  As with any list, we missed a few and we look forward to releasing this list again in 2017 with new names.


Eric Shonebarger, CIO | Hit Promotional Products

Eric has been and continues to be the leader in system integration for the industry.  His leadership and hands-on involvement in every aspect of HIT technology has supported the very rapid growth HIT has experienced. Eric has been one of the driving forces in the PromoStandards effort. If you have discussed integrations at your company, chances are Eric’s name comes up as the first person to call.


Marc Brown, CIO | Polyconcept North America

Michael Conway, I.T. Director, Market Facing Applications | Polyconcept North America

Michael and Marc are incredibly influential because of their ability to see so many different aspects of the technology both in and out of our industry.  Acquiring companies and integrating systems is tough and even more so during periods of rapid growth that PCNA has experienced.  PCNA, and specifically Michael, has been a longtime proponent and leader of industry electronic standards. From the board room to customers’ offices, Michael and Marc are a driving force in the industry. 


Mike Knapic, CIO | Sanmar

Rebekah Ellis, Sr I.T. Manager | Sanmar

Online websites for distributors, real time inventory, order status, electronic data formatted well. SanMar has been ahead of the curve and Beki has been the leader behind the SanMar integrations for years. Mike has brought additional support to Beki’s team driving improvements and even more industry collaboration. 


Tim Nale, North American I.T. / Director | BIC Graphic North America

Tim took over BIC IT during the midst of a flawed ERP conversion and managed to turn things around quickly. He has continued his success leading IT at BIC thanks to his ability to see the big picture while also being willing to work on the details.


Dale Moir, SVP I.T. & Asset Management | HALO Branded Solutions

Irwin Goldstein, Director of Application Development | HALO Branded Solutions

Dale and Irwin are true computer scientists to the core (both hold master’s degrees in computer science). Each with more than 12 years of experience at HALO they have successfully navigated the company IT during an aggressive acquisition strategy. Both Dale & Irwin are very actively involved in numerous industry projects to support the health of the industry.


Dan Kroymann, Director of Information Technology | Staples Promotional Products

Dan led Staples through the largest EDI implementation the industry has ever seen. Dan is a strong supporter of PromoStandards and has a strong drive to streamline the order lifecycle.


Dan Rochette, Founder and CTO | Facilis Group

Dan developed one of the first industry web-based ERP platforms.  Today that ERP system is in the middle of its second iteration, and The Facilis Group processes over $500,000,000 per year servicing more than 110 distributors. Dan has been a quiet force in technology that has remained largely unknown except to a few despite his large impact on the technology of so many distributors. 


Jon Norris, VP of Operations | Starline 

A few years ago I asked Jon to work on a simple project with me, expecting it to take a few weeks. The next day, the work was done and enhanced. Jon is a technologist who can and does lead the business side of things but technology is his passion. An engineer by training, Jon loves to solve problems using technology. He has been chair of the PPAI Technology Committee for almost three years and is a strong force in industry technology collaboration. Both PromoStandards and the PPAI Technology Summit are ideas that Jon was instrumental in launching and continuing. Jon deserves to be much higher on this list but since he is a co-collaborator, we agreed on this position.

(Editor’s note: much to Jon’s objection, I would not allow a technology list to be published without Jon’s inclusion.)



Dale Denham, MAS+, CIO | Geiger 

Dale has been the industry’s technology evangelist for over a decade. As past PPAI Technology Committee chair and incoming chair-elect for the PPAI Board of Directors, he delivers a strong voice to the industry for technology. Three years ago, Dale orchestrated the most significant meeting of Technology leaders this industry has ever assembled. Today, Dale is very involved in leading the PPAI Technology Summit as well as being a driving force in PromoStandards.  Often the voice of reason and a dose of reality, he balances the business needs with the technology capabilities to deliver results.

(Editor’s note: much to my objection, Jon insisted my name be included as well.)



Eric Alessi, President and CEO | Essent Corporation

Steve Luisser, VP of Research | Essent Corporation

These guys searched for the Holy Grail and delivered the cherished goblet for the industry to sip from. That of course being well formed orders. Both are very involved in the architecture and ongoing development of Essent Business Management system, which is used by both distributors and suppliers. 


Brian Carothers, CTO | Proforma

Brian is leading Proforma’s technology advancement and development of a new order entry system. Brian has a computer science background and experience working with Fortune 50 companies. Brian is new to the industry but as the top technologist at a top five company, Brian is already making his presence known. 


Armughan Rafat, EVP and CTO | ASI

Armughan runs all technology initiatives, infrastructure and technology strategy for one of the industry’s largest business service providers. He has re-engineered ASI’s technology strategy and is behind ASI recently supporting PromoStandards to support wider adoption of systems integrations.


Catherine Graham, CEO | commonsku

Catherine has shown the industry how great software supported by a loyal community can drive sales with cloud-based commonsku. A trip to their offices in Toronto makes you instantly want to be a part of their amazing culture and team. Catherine has the respect and admiration of the entire technology community as well as the many business users relying on commonsku.


Eric Natinsky, CEO | SAGE Quick Technologies

SAGE was the first “cloud” provider offering online services before most people were online. Combined with strong business skills, Eric is the primary architect and developer of SAGE. His vision has helped position SAGE to continue to dominate the business service landscape.


Jason Nokes, President | Distributor Central

Dave Schultz, VP of Operations | Distributor Central

Jason and David are on the forefront of web, cloud and mobile solutions for companies of all sizes within the industry. The scalable challenges they have faced hosting over 20,000 websites is no easy feat. Early adopters of PromoStandards, they have continued their drive and desire to see industry standardization flourish. For a small distributor, they make it easy.


Rene Whitcraft, CIO | The Magnet Group

Jonas Temple, I.T. Manager/Developer | The Magnet Group

Rene and Jonas have been propelling The Magnet Group to be an industry leader in technology.  Their willingness to adopt new technology, drive integrations and work with service providers on end-to-end integrations is an impressive industry technology resume.


Jay Zimmerman, EVP Information Technology | alphabroder

Running the IT for a billion-dollar acquisition hungry company is a demanding position that requires significant effort. Jay just completed integrating multiple acquisitions into a single platform to better serve the industry.


Pranav Dalal, Chief Disruption Officer | Office Beacon

Pranav is the visionary behind Office Beacon. The amount of industry order information that is handled by Office Beacon is significant. Pranav does not rest and is constantly bringing new solutions to the industry, including ecommerce giants.


Frank Wiggins, Vice President I.T. | Gemline

Frank’s quiet style keeps him under the radar but his success in leading IT at Gemline has been felt by clients and staff alike. Gemline innovation keeps Frank busy and his team keeps successfully delivering on internal and external projects. 


Chris Lanagan, Vice President, I.T. | Vernon Company

Chris is personally involved in nearly every aspect of IT at Vernon.  He runs a lean IT department and most recently had the joy of upgrading a very old ERP system while living to tell the tale. 


Sam Hornstein, President | eXtendTech

A NetSuite fanboy, Sam was previously CIO of Jetline and led the successful and rapid implementation of NetSuite. Sam started his own company to focus on NetSuite in the industry and is the industry authority on NetSuite. 


Ken Phu, Vice President I.T. | Hub Pen

Ken was an early adopter of NetSuite and now serves on the board of his local NetSuite chapter. Ken has led IT at Hub for more than five years and during that time he integrated Hub systems with several large distributors to speed up production time and reduce costs.

Redefining The Industry | #GetInTouch – Industry Branding Campaign

PPAI will officially launch the industry branding initiative, the #GetInTouch campaign, September 26 in conjunction with the 2016 Advertising Week in New York.

The #GetInTouch campaign (formerly referred to as the Industry Branding Initiative) was originally introduced to the PPAI membership by PPAI Chair of the Board Tom Goos, MAS, and me at the 2016 PPAI Expo. It is a five-year, multimillion-dollar industry-wide initiative targeting advertising buyers. It is designed to increase awareness and improve and enhance the overall perception of the promotional products industry and communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to the promotional products industry.

The #GetInTouch campaign was originally conceived by the 2014 PPAI Chairman’s Roundtable Work Group, and is the culmination of a year’s worth of hard work by a collection of PPAI staff, members and volunteer groups, including the PPAI Board of Directors, the PPAI Industry Branding Initiative Advisory Group and the PPAI Public Relations Committee.

Collaborating for Success


PPAI’s #GetInTouch campaign launches during Advertising Week 2016

This joint initiative between PPAI and the membership is extraordinarily important to the promotional products industry because, for too long, we’ve been an afterthought for many advertisers—a medium of fun and useful ‘stuff’ but not always recognized for our proven value and strengths. Within the industry we may know, understand and communicate the power of promotional products, but it’s high time the rest of the world recognizes the advertising power of promotional products and their place in successful advertising campaigns. Our research tells us that as other advertising media struggle to achieve year-over-year growth and remain relevant, promotional products are perfectly positioned to grow—and have grown—in an increasingly digital world.

To help us achieve success with this initiative, we’ve partnered with SAXUM, a nationally known Oklahoma City-based integrated marketing agency to deliver a creative and impactful campaign that breaks through the advertising clutter to reach and influence advertising buyers, from Fortune 500 companies to smaller, local advertisers.

Tom Goos put it best when he spoke at the opening general session at The PPAI Expo earlier this year: “For years PPAI has worked on advocating for the industry, but never with a multi-year strategic campaign at this level. Industry promotion has always been bootstrapped with little budget or limited resources. With the launch of the #GetInTouch campaign, the board is saying we want this to be a primary focus and we should put funding and a strategic plan behind it. The board recognizes that we are well positioned to capitalize on the changes in marketing and growth of the digital world.” He also explained “PPAI will not be successful if it pursues this initiative alone. It’s going to require companies like mine and yours to participate.”

To that end, along with an integrated paid, earned, shared and owned (PESO) strategy, including major media buys in publications like Advertising Age, digital strategies and possibly an industry spokesperson, the #GetInTouch campaign will feature member kits available for download and customization. The member toolkits will include a variety of communications assets including print advertisements with several versions of copy along with various digital, social, promotional products, public relations and collateral elements that members will be able to immediately incorporate into their own marketing efforts—the key here is making sure PPAI members become an integral part of the #GetInTouch campaign.

The Messaging
While the overall message is about the power of promotional products and the importance of the promotional consultant, there will be several sub-messages which include:

  • Campaign tagline: ADVERTISING THAT LIVES ON
  • Campaign hashtag: #GetInTouch
  • Promotional products are a tangible representation of a brand.
  • Promotional products create excitement, surprise and delight.
  • Promotional products positively affect buying decisions.
  • Promotional products have staying power.
  • Promotional products, the only advertising your customers will thank you for.
  • Promotional products become a part of everyday life.

The campaign will also include sub-messages focusing specifically on Promotional Consultants:

  • Promotional consultants help design programs that get results and save time and money in the process.
  • Promotional consultants partner with you to promote and protect your brand.
  • Promotional consultants are industry experts and marketing pros.

A Redesigned Website | PromotionalProductsWork.org
Complementing the launch of this PPAI initiative is the launch of the newly redesigned www.PromotionalProductsWork.org website. The website, targeted at advertising buyers, tells a two-part story about the power of promotional products and the importance of working with promotional consultants.

While this site is independent of the #GetInTouch campaign, the timing of its redesign and launch is not coincidental. After passing through a specific #GetInTouch page, buyers who want to learn more will be directed to the new site.

A Call to Action
The PPAI #GetInTouch campaign will be one of the most significant contributions PPAI has made to the strengthening of the promotional products industry, but as Tom noted, we must engage our members for this initiative to be successful. Here are a few things you can do—right now and long-term—to be part of this exciting initiative:

  • Commit right now that you will be part of the initiative!
  • Share this information with your internal teams, colleagues and peers.
  • As the campaign will focus on the power and proven results of promotional products, we need your winning case studies.
    • Get in touch with Kim Todora today to learn how to include your case studies in the #GetInTouch campaign.
  • Keep on the lookout for information on the #GetInTouch campaign.
  • Share your thoughts and ideas for enhancing the campaign with Kim and me and the planning team.

Thank You
Our ability to clearly articulate the power and compelling value of promotional products and working through promotional consultants is critical to the vitality and vibrancy of our industry.

PPAI has a winning plan to reach advertising buyers through the #GetInTouch campaign at the national level and will create the tools you need to get involved and engaged with your customers and prospects. I thank you in advance for your support and participation.



Guest Post | Thoughts on PPAI L.E.A.D. in Washington, D.C.

If Coke and Pepsi can set aside their battle of the brands for a worthwhile cause, so too can the promotional products industry. During PPAI’s Legislative Education and Action Day (L.E.A.D.) event held in May, industry representatives from around the country united to encourage our nation’s legislators to consider critical issues important to the entire industry.

Today I am pleased to present a guest post, “Thoughts on PPAI L.E.A.D. in Washington, D.C.”  by Kyle A. Richardson, editorial director of Promo Marketing magazine. This PM blog originally appeared in the June 27, 2016 issue of Promo Marketing.

Thank you, Kyle, for joining us for the PPAI L.E.A.D. We are grateful for your participation and retrospective on the critical importance of our industry’s unified voice in D.C.


Last month I had the privilege of joining a select group of promotional products professionals in Washington, D.C., for Promotional Product Association International’s (PPAI) Legislative Education and Action Day (L.E.A.D.). Influential industry members from across the country volunteered their time to head to our nation’s capitol, to raise awareness about our industry and the legislation that impacts suppliers and distributors.

We’ve reported on many of these business topics—independent contractor requirements, the Affordable Care Act, Toxic Substances Control Act reform—but it is another thing entirely to go to D.C. and speak to senators and representatives about our industry, our concerns and our needs. When you see a small section of our community—just 80 volunteers in all—organize more than 300 meetings over two days, you start to appreciate the significance of what PPAI has put together.

It isn’t just the numbers, either: Who was in attendance is just as important. Supplier CEOs, distributor franchisees, multi-line representatives and more all stood united in D.C. We were organized by state, with many groups consisting of companies in direct competition with one another. Along with some suppliers and distributors, I was on the Pennsylvania team representing Promo Marketing next to ASI’s own senior vice president and senior counselor, Chuck Machion. No one was concerned about business rivalries. We were all there to do the same job.

PPAI_LEAD - PM 6-27-16

Left to Right: Kyle A. Richardson; Bruce Korn, CAS, president of Zakback Inc.; U.S. Rep. Ryan Costello (R-PA); Larry Whitney, director of global compliance for Polyconcept North America.

What most stood out, however, was seeing that what we’re doing works. In several meetings, staffers greeted members of our team by name, recalling them from last year’s event. In other meetings, representatives mentioned receiving emails from suppliers and distributors as part of Promotional Products Work! Week. One staff member we met with took notes on the PPAI L.E.A.D. notebook he received in 2015. If you think events like this don’t have an impact, you’d be surprised.

You also may be surprised to learn that every D.C. staffer looks like they’re 17. Don’t let “House of Cards” fool you: Everyone in the Capitol is too young to drink.

I want to thank PPAI for inviting me along this year, as well as all the members of my team—Chuck, Bruce Korn of Zakpack Inc., George Jackson of George Jackson Promotions, Larry Whitney of Polyconcept North America and Norm Hullinger of alphabroder.

It’s said you should lead, follow or get out of the way. The promotional products industry has made it clear which path it will take.


Kyle Richardson

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.


IMA Summit – A Special Offer for PPAI Members

PPAI and the Incentive Marketing Association (IMA) have been collaborating for years on education and events. Recently as I was talking with Sean Roark, IMA executive vice president and Summit chair, and he shared that IMA is extending a valuable offer for PPAI members who want to attend this year’s IMA Executive Summit July 18-20, at the Hyatt Regency, Houston, Texas.

PPAI members who attend the IMA Summit can take advantage of two discounts from IMA:

  • Receive 50 percent off on the “Principles of Results Based Incentive Program Design” course. The course and the exam to earn the “Incentive Professional” IP Certification are both offered at the Summit. Enter the code PPAI80 on the Summit registration form.
  • Save 50 percent on first year IMA membership dues when you join IMA at the conference.

Because PPAI members and IMA members work in related channels, the IMA Summit provides a great opportunity for promotional products professionals to better understand what’s involved in becoming a part of the incentive industry.

The Summit agenda has a robust collection of events, from world-class speakers and curriculum to fantastic entertainment and networking opportunities. Including breakout sessions, round tables and Strategic Industry Group (SIG)-focused meetings to provide both broad issue-related topics as well as SIG-specific education.

To register online and view the conference schedule visit the IMA website.

Participate. Elevate. Celebrate.


Next week is Promotional Products Work! Week, and together we will build awareness and increase exposure to grow and protect our industry. Everyone has a role to play and each action, no matter how small, will make a big difference at the local, state and national level. You can help by raising awareness in your own company, community and among your current and future customers!

Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late! Here are a few things you can do—easily, quickly and inexpensively—to promote your business and strengthen our industry right now!

Take a few minutes to reach out. We’ve made it simple and easy.

Initiate. Inform. Influence.

  • Download the PPW! Week guides and toolkits.

    PPWW Persona Quad Ad Set

    Download & add your logo to the #PPWWeek co-op campaign!

  • Use the banners, infographics, video and ads to post to your website and social media pages, and embed in emails. Personalize them by adding your logo.
  • Add the Promotional Products Work! twibbon to your social profile pic.
  • Round up self-promos and samples and donate them to a nonprofit in your community.
  • Advocate for the industry by participating in the PPAI Legislative Education and Action Day Virtual Fly-In.
  • Reach out and thank your customers.
  • Take lots of photos and share them using the hashtag #PPWWeek.
PPW Twibbon FB Ad Set 600x600

Add the #PPWWeek twibbon!

The fourth annual PPW! Week is focused on growing your business by educating the buyers of promotional products—your current and future customers. This international week-long event is focused on raising awareness of the benefits of promotional products among advertisers, marketers and media buyers.

Our goal is to increase our share in the media buy by enabling a deeper understanding of promotional products as an advertising medium among buyers, as well as sharing the benefits of working with certified promotional products professionals.

Thank you for your commitment and dedication to this great and growing industry. It is through your individual and cumulative efforts that we succeed—every day.


For more information or questions, contact PPW! Week program manager, Kim R. Todora at KimT@ppai.org.

Promoting and Protecting the Incentive Industry

For many years, PPAI has been an active member of the Incentive Federation. This organization is dedicated to promoting and protecting the incentive industry which includes promotional products, recognition items and related promotions. This group is now in conversations with the Occupational Safety and Health Administration (OSHA), regarding recent changes to their Safety and Health Program Management Guidelines. Under these new guidelines, OSHA points to the negative success safety incentive programs have had in the work place:

“Incentive programs for workers or managers that tie performance evaluations, compensation, or rewards to low injury and illness rates can discourage injury and illness reporting. Point systems that penalize workers for reporting injuries, illnesses, or other safety or health concerns have the same effect, as can mandatory drug testing after reporting injuries. Effective safety and health programs recognize positive safety and health activities, such as reporting hazardous conditions or suggesting safer work procedures.”

These new Safety and Health Program Management Guidelines puts a negative stigma and a blanket generalization on all safety incentive programs, which is just not the case. Limiting potential hazards in the work place is something both employees and employers take very seriously in an effort to have a safer workplace, and all methods of safety prevention should be considered when trying to achieve these objectives.

The Incentive Federation response highlights in great detail how injuries have been in steady decline from the 12-year period of 2003-2014 reported by the U.S. Bureau of Labor Statistics. I encourage you to take a look and better inform yourself on the current guideline changes taking place.

Additionally, I will be heading to Washington, D.C. next week as part of our annual lobbying event—the Legislative Education and Action Day or L.E.A.D.—and we will be sure to share the effectiveness of well-designed safety programs in reducing worker injuries and improving employee morale.

If you have any questions about this report or our work in DC, please contact me and I’ll be happy to discuss it with you.