Virginia is for Promotional Product Lovers

Congratulations to the MAPPA board, volunteers and executive director Dana Geiger on a successful two days of shows and education yesterday and today.

MAPPA is one of the dozen or so regional associations that allow hosted buyers to attend their shows and education. As part of our ongoing regional presentation and town halls, PPAI chairman Eric Ekstrand, MAS, and I had the opportunity to present PPAI’s ADvocate program at the opening sessions each day. The ADvocate program provides compelling research on the value of promotional products and working with a promotional consultant to create and deliver safe and effective campaigns. Take a look at the presentation (ADvocate Presentation) and I think you will be impressed – or at least reminded – of how valuable promotional products are in building and promoting brands for small and large companies. I know the end-buyers were impressed and they freely shared their promotional product case-histories with Eric and me during and after the presentation.

Following our Wednesday presentation, Eric and I met with a reporter from the Richmond Times-Dispatch who interviewed us on how promotional products are especially effective for marketing small businesses. The answer is clear: with 27 million companies in the United State – and only 18,000 considered ‘large’ (over 500 employees) – promotional products, with an average order size of less than $1,000, are targeted, cost effective, tangible, useable, and proven effective for small businesses. I will post the story when it appears in the Times-Dispatch or their online small business publication WORK IT, RICHMOND.

Finally, I want to thank some of the folks that made this trip incredibly enjoyable. Dana Geiger and the MAPPA board, thanks for the opportunity to speak to the membership and their customers. Michael Irwin (AIA) and Stan Dohan (Allen Co.) for being the perfect dinner companions. Karen Barkevich (Gempire) for helping me brainstorm business development ideas and Christopher Duffy (Bagmakers) for the intelligent and thoughtful conversation.

Next week, I am off to Advertising Week in New York City to extoll the greatness of promotional products as a stand-alone marketing tool and as part of integrated media campaigns. PPAI sits on the Advertising Week Organizing Committee since 2004 and has helped it become the world’s premier annual gathering of marketing and communications leaders. Advertising week gives PPAI the opportunity to share research and tell our success stories to marketers, clients and other organizations such as the American Marketing Association, the American Advertising Federation, the American Association of Advertising Agencies and the Advertising Council.

Later in the week I will be at the Motivation Show in Chicago to speak and meet with our colleagues in the premium, incentive and engagement industries. I am sure we’ll have other successes to communicate from that visit.

Thanks for reading and caring about the industry and PPAI.  And let me know if there’s anything I can do to help you grow your business.

2 responses to “Virginia is for Promotional Product Lovers

  1. Paul,
    I would like to Thank you and Eric for coming out doing this for our Association… we have had a very positive feedback from the show and education session. Thanks again.
    Larry Arntz
    MAPPA President.

  2. Thanks for coming and also the comments on encouragement marketing which is fast becoming a key component of using the Internet. I see it complementing the emotional attachment people get from receiving a promotional product. I use e-mail newsletters but someone could do the same with a web site or blog.

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