Just a few weeks ago, I asked all of you to help us make an impact on Congress during our Legislative Education and Action Day (L.E.A.D.) scheduled for March 2012.
If that didn’t convince you to take action, this will… Wednesday morning, PPB Newslink issued a breaking news announcement to report that President Obama has issued an executive order to limit Federal spending on promotional products, as well as travel, technology, printing and vehicles.
Thanks to a vigilant PPAI member who alerted us that this order was imminent, we were prepared for that announcement and sent Obama a letter last Friday, November 4. We also had a chance to reach out to several key groups in Washington. We believe those actions mitigated the overall impact of the order.
All too often, these challenges to our industry don’t come through traditional channels. We need you to be our sentinels on every public policy corner. If you hear something that sounds like it could be a threat to our industry—let me know.
This is the second time in the past two months that we’ve followed up on alerts from PPAI members that have enabled us to preemptively respond to threats. In both cases, those inside Washington acknowledged that they were surprised we had found out about what they are doing.
So now what? Please do the following 5 things…
3. Call and write your member of congress using PPAI’s online advocacy tools
4. Keep an eye out for rumors and threats – if you hear of something, let us know
5. And finally, be our advocate. Stand up for the industry that has been so good to you and to all of us—defend its good name.
We understand that the Federal government needs to cut spending and lower the deficit, and while it might be tempting to limit the purchase of promotional products in order to yield some short-term savings, in the long term, this prohibition may unintentionally diminish the good work of Federal agencies.
Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted audience in a tangible, long-lasting and memorable manner.
If you have questions about the President’s Executive Order, please contact Anne Lardner-Stone (AnneL@ppai.org), Eme Alberico (EmeA@ppai.org) or myself and let’s talk. There’s much work to be done to protect our industry today and in the future. We need your help.