Keeping Our Industry Front and Center

I’ve barely unpacked from this week’s trip to California for a PMANC Town Hall and it’s already time to load up my bags again. This time, however, there is no tradeshow to attend, no numbered aisles to walk.  This trip is about advocacy, education, information. This trip is about taking the collective voice of our industry and sharing it with those who need to hear it most.

On Monday, I’ll head to Washington, D.C., for the third-annual PPAI Legislative Education and Action Day (L.E.A.D.).  I’ll participate in a day of meetings on Tuesday with the Federal Trade Commission (FTC) and various other committees before I’m joined by dozens of industry-leaders-turned-industry-advocates that evening.

March 7-8, more than 60 promotional products professionals will meet, face-to-face, with their Senators and Representatives to increase awareness of the value and importance of our industry.

And, it’s my privilege to announce that this experience will now be available to all industry members, regardless if they’re joining us on the Hill, or remaining at home.

From 2010-2012, the number of L.E.A.D. participants has tripled, as has the number of meetings with members of Congress. It’s because of the increasing desire to attend this event—to make a difference—that we’re inviting all industry leaders—all advocates—to get involved.

It’s my sincere hope that you’ll help us increase our impact on Washington next week by adding your voice to ours online—it’s a way to make a difference without leaving your desk:

  1. Click PPAI L.E.A.D.and follow the prompts to ask your Senators and your member of Congress to:
    1. Keep the unique needs, challenges and interests of the promotional products industry in mind when considering legislation.
    2. Watch for any legislation that would curtail the use of independent contractors.

It will probably take you less time to act on these requests than it did to read the instructions.

  1. Encourage others to follow your example by spreading the message through your social media channels using #ppailead—we’ve even provided the posts for you.
  2. Track our progress on Twitter as we work our way through the halls of Congress. Follow @PPAILegislative and @Bellantone. Or, search for #ppailead. Be sure to retweet updates for your industry followers.

I’ll be sending e-mail updates each day next week, so keep an eye on your inbox.

This is going to be another powerful event; I thank you in advance for your support—take action online in 2012, in person in 2013!

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