Research Exclusive: Distributor 2011 Sales Preview

As a reader of the Connections blog and recipient of my regular updates, you also receive other PPAI announcements prior to their release to general membership. Please see the announcement below that will be sent to the membership and industry media later today and let me know if you have any questions about the research.

Distributor 2011 Sales Grew 7.02 Percent To $17.7 Billion

Distributor sales of promotional products in the U.S. climbed 7.02 percent in 2011 to $17,721,945,690 according to PPAI’s annual estimate of promotional products sales. In comparison, sales in 2010 were $16.56 billion. This marks the second consecutive year of positive growth following declines in 2008 and 2009. The industry experienced its highest level of sales in 2007 at 19.7 billion.

The annual independent study, conducted by Dr. Richard Alan Nelson, at The University of Nevada, Las Vegas and Richard Ebel, Principal, Glenrich Business Studies for PPAI, comprises the official distributor sales estimate for the promotional products industry.

“The year-over-year increase is consistent with the reports I’m hearing at the PPAI Town Hall meetings and company visits since the first of the year,” says PPAI President & CEO Paul Bellantone, CAE. “I’ve been encouraged by the positive uptick in sales that many of our distributor members have been reporting. Throughout the year, we had solid indicators that sales were heading in the right direction, including PPAI’s quarterly sales barometer which tracks supplier and distributor sales as reported by our members. In December, our distributor members were reporting an average sales increase of 6.67 percent over 2010 so the annual increase is very consistent with that trend. This is more proof that our members are moving ahead—and that’s great news for the promotional products industry.”

Look for more details in PPB Newslink later this month and the full report with top product and program categories, plus distributor analysis in the July issue of PPB magazine.

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