PPAI And SAAGNY Announce EXPO East Tradeshow

As a reader of the Connections blog and recipient of my regular updates, you also receive other PPAI announcements prior to their release to general membership. Over the past year, PPAI has focused on reaching out to its growing membership, listening and learning. What we are announcing today is one of the fruits of those efforts.

I cannot express my gratitude enough for Jonathan Riegel and Alan Baker, both the SAAGNY and PPAI boards and the teams that have worked behind the scenes to bring this alliance and event to fruition. EXPO East will be a show like never before because of their commitment to member and industry service.

PPAI And SAAGNY Announce EXPO East Tradeshow
Atlantic City, NJ, (June 6, 2012) – Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for more than 10,600 members of the $17.7 billion promotional products industry, today announced, from the floor of PROMOTIONS EAST, a strategic alliance between PPAI and the Specialty Advertising Association of Greater New York (SAAGNY) to produce Expo East, a promotional products tradeshow designed to serve the eastern United States. Under this strategic alliance, PPAI will bring its vision, growth management and production expertise to the robust eastern marketplace and PROMOTIONS EAST will cease operation at the close of this year’s show.

Over the past year, PPAI has focused on reaching out to members to better understand their needs and how the association can better serve the marketplace. Taking into consideration the abundance of shows already in the industry, it was determined that an alliance between PPAI and SAAGNY to form one show, as opposed to the creation of another show was the best way to impact the market in a positive way. Expo East will enable PPAI to reach thousands of members and industry professionals that were not attending PROMOTIONS EAST, The PPAI Expo or other major tradeshows.

The strategic alliance between the two associations allows SAAGNY to focus on providing enhanced member benefits and gaining new members. It allows PPAI to bring its expertise in producing The PPAI Expo to a new area and a new audience.

“By forming this strategic alliance with PPAI and letting them bring their tradeshow expertise to the East Coast, it allows SAAGNY to focus on its members and the growth of the association,” said Alan Baker, MAS, SAAGNY board president. “We are excited about focusing our staff and volunteers’ time on developing more valuable programs and services to better serve our membership.”

For more than fifty years, PPAI has produced The PPAI Expo, the promotional products industry’s longest running and most successful tradeshow event held every January in Las Vegas. The PPAI Expo is ranked among the Top 50 of ALL tradeshows in the U.S. and is the largest promotional products industry tradeshow in North America.

“Over the last 17 months, PPAI has grown by 38 percent to more than 10,600 members, 46 percent of which are based east of the Mississippi. With this type of growth, PPAI, as the voice and heart of the industry has an obligation to serve the industry and our members at every level, large and small – wherever they are – in every geographic area, said Paul Bellantone, CAE, PPAI president and CEO.  “Expo East will give us a substantial footprint in the eastern United States from which to serve our industry and our members like never before.”

Slated to open May 19-21, 2013 in Atlantic City, New Jersey at the Atlantic City Convention Center, Expo East will focus on the promotional products industry rooted in the eastern United States.  The new show is strategically designed to meet the needs of industry stakeholders with a preference for the location, timing and convenience of a truly unique East Coast event. Expo East will feature PPAI’s Vegas-style show production and its one-of-a-kind brand and DECORATE pavilions, its top-rated education and professional development programs.

“Launching Expo East is consistent with PPAI’s desire to be more inclusive with its members. We realize that there is a fairly high percentage of our membership located in the eastern U.S. not attending The PPAI Expo in Las Vegas. Therefore, they were missing out on the opportunity to experience all the great products, networking and education offered at Expo. Expo East will bring that experience to them,” said Steven Meyer, MAS, PPAI chair of the board.

“We’re raising the bar on how we go to market not only on the East Coast — but nationwide,” said Jonathan Riegel, MAS, SAAGNY executive director. “The strategic alliance between SAAGNY and PPAI to create Expo East represents one of the industry’s most significant business developments in many years – a truly strategic investment in the way associations strive to meet our members’ needs.”

More information about Expo East may be found here.

About PPAI
Since 1903, the Promotional Products Association International, a not-for-profit, has been the standard-setting international trade association for the promotional products industry.  Today, PPAI serves more than 10,600 member companies and 432,000 industry professionals who lead the $17.7 billion industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.

About SAAGNY
SAAGNY is the largest regional association in the U.S. devoted to the betterment of the promotional products professional. SAAGNY represents more than 700 distributors, suppliers, multi-line representatives and business services companies.

3 responses to “PPAI And SAAGNY Announce EXPO East Tradeshow

  1. MAPPA has been a proud sponsoring association of Promotions East for years and we are thrilled to continue to be part of what will surly be a great success and help bring more value to the MAPPA members and all industry professionals in the east. Good News!

  2. Pingback: SAGE Announces SAGE Show Will Replace The MAPPS Show In February 2013 | Connections

  3. This appears to be more of a strategic move, by two non-profit organizations, to save face in light of their respective declining trade show participation, rather than a commitment to serve membership that appears to be walking away in frustration… just a humble observation from the outside in, over a few years.

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