As July continues to race by, I am pleased to share yet another significant development with you. Today, the Incentive Marketing Association (IMA) announced they will produce a new annual event, The Motivation Show Las Vegas, in cooperation with PPAI’s brand.
For those of you who are keeping count, this represents the third tradeshow affiliation PPAI has announced in the past six weeks and is part of our strategy to deliver access and exposure to new markets in new ways while delivering greater value to our members.
By combining PPAI’s brand. and The Motivation Show Las Vegas in one location, we have achieved another goal in fully realizing our vision to significantly enhance the brand. experience.
On January 15-17, 2014, the IMA will produce The Motivation Show Las Vegas in cooperation with PPAI’s brand at the Mandalay Bay Convention Center in Las Vegas. The Motivation Show Las Vegas, which is sponsored by the IMA, will feature an exhibit hall and conference program open to all buyers and resellers of incentive and recognition products and services featuring a showcase of leading brand-name merchandize, gift card and experiential reward suppliers.
The Motivation Show Las Vegas and brand., while open to all incentive buyers and resellers, will be co-located in a standalone pavilion adjacent to but separate from The PPAI Expo. The PPAI Expo will continue to offer access to verified, qualified, registered industry distributors only.
In 2013, the IMA will begin the transition by co-locating the Motivation Show Education Program with PPAI brand. Incentive buyers and resellers will only be invited to the Motivation Show Education Program and brand. by the Motivation Show team and will register for the Motivation Show Education Program directly through the Motivation Show registration system. Again, The PPAI Expo will continue to offer access to verified, qualified, registered industry distributors only.
For information about attending or exhibiting at brand. or The Motivation Show Las Vegas, visit www.motivationshow.com.