If you’ve attended regional town halls or industry events lately, kept up with this blog or my other communication outlets, you may already be very familiar with my personal commitment to strengthening the industry’s Viability, Visibility, Credibility and Community.
The most concentrated effort to these ends—particularly the viability and visibility of our industry—happens every year at PPAI’s Legislative Education and Action Day (L.E.A.D.).
Each spring, industry professionals from across the country deliver the promotional products industry’s message to Capitol Hill. We tell the story of the industry—the power of promotional products, the strength of the industry and the creativity of you, the promotional products professional.
At L.E.A.D. 2012, 60 industry professionals traveled to Washington, D.C. and participated in more than 200 meetings with key members of Congress and their staffs. We discussed the nature of the industry, the power of promotional products and the impact of legislation on how you do business, but something more important took place. We built relationships that matter, relationships that have an impact. After meeting with him on the Hill, Rep. Michael Burgess recognizes me at home. Rep. Tim Murphy’s staff now calls Pennsylvania L.E.A.D.er George Jackson when legislation looks like it could impact our industry. The relationships we build on the Hill have an impact at home.
On April 10-11, 2013, we’ll deepen the relationships built this year and foster new ones with experienced advocates and new ones.
Save the date to join us at PPAI L.E.A.D. 2013. Advocate training and meetings with members of Congress will start in Washington, D.C., on Wednesday, April 10 and continue through Thursday, April 11. The online application for participation will open in September.
Increasing budget and government scrutiny of our industry highlights the considerable work to be done in strengthening and sustaining our viability and visibility. In these areas, PPAI’s L.E.A.D. does the heavy lifting. I hope you’ll plan on joining us to make an impact.