I am pleased to share with you details of the new PPAI & ASI ADvocate™ program announced this week during the PPAI North American Leadership Conference (NALC) in Chicago.
We at PPAI are very excited about this strategic collaboration with ASI and believe that our efforts working together to expand the reach and scope of the original PPAI ADvocate program into what is now the PPAI & ASI ADvocate program answers the industry’s call to speak with one voice, raise awareness and deliver local marketing strategies that build business across the promotional products industry.
The PPAI & ASI ADvocate program jointly leverages the assets of both industry organizations and is designed to train promotional products professionals on how to make presentations to business organizations and educational institutions about the power of promotional products and the importance of working with professional promotional products distributors.
The PPAI & ASI ADvocate program is just one more way PPAI delivers member value by creating visibility, viability, credibility and community for our industry—every day.
I, personally, am on the road many times a month sharing the ADvocate presentation with the industry and buyers.
I look forward to seeing you out there soon.
PPAI And ASI Join Forces To ADvocate™
For The Promotional Products Industry
Industry organizations join together to inform
advertisers, marketers and educators about the
proven power of promotional products.
CHICAGO –The Promotional Products Association International (PPAI; ppai.org) and the Advertising Specialty Institute® (ASI; asicentral.com) today announced they are joining forces through an expanded ADvocate™ education program to help industry professionals demonstrate the power of promotional products to buyers.
Through the new PPAI & ASI ADvocate program, more than 430,000 industry professionals will be eligible for free training in making effective presentations to advertisers, marketers and students on the staying power and cost-effectiveness of promotional products. The program will be formally launched at a live training webinar on Thursday, September 19, 2013.
Paul Bellantone, CAE, president and CEO of Promotional Products Association International, said, “The PPAI & ASI ADvocate program is a collaborative effort that will benefit the entire promotional products industry and the marketing and advertising communities we serve. It is clear we share a strong commitment to growing the industry through education and advocacy—a requirement in today’s competitive media environment.”
“ASI is delighted to partner with PPAI on an education initiative of such importance to our industry,” said Timothy M. Andrews, president and chief executive officer of ASI. “Industry members need to take advantage of every available opportunity to prove the lasting value of promotional products and their power to persuade consumers. Armed with free education and research from surveys like ASI’s Global Advertising Specialties Impressions Study, any distributor will be able to confidently convince buyers to spend more of their marketing dollars on promotional products.”
The PPAI & ASI ADvocate program is open to every promotional products industry member. To participate, industry members must attend a PPAI & ASI ADvocate training session offered by PPAI and ASI and sign a letter of agreement relating to established guidelines, ethical standards and professionalism.
Program support is available free of charge through both organizations and includes speaker training and certification, fact-based marketing and presentation materials, research and case studies.
Since the ADvocate program’s inception in 2005, hundreds of promotional products industry professionals have been trained and have delivered thousands of presentations to businesses, community groups, colleges and universities throughout the U.S.