NOTE: Video Autoplay UpdateGuest post by Roger Burnett, CAS, RAC President
Regional associations are dedicated to using new opportunities to make personal connections that will help increase and retain membership. Industry members don’t have to be part of a regional association to care about their livelihood, but working hand-in-hand with association members to ensure the continued viability of our industry not only engages them but also gives them a reason to consider becoming part of an association.
The 2013 Leadership Development Workshop, September 25-27 in Grapevine, Texas, will deliver the tools and resources necessary for regional associations to position themselves as critical sources of stability within the industry, and it will also provide them with multiple opportunities to network and brainstorm with peers in ways that will challenge current ways of thinking.
LDW will provide the most up-to-date aspects of membership recruitment by identifying the core elements of a recruitment campaign, developing a formula of touch points and providing an arsenal of templates, tool kits and best practices to execute.
Armed with their takeaways from LDW, regional leaders will be able to focus their efforts on creating opportunities to improve the value proposition of the associations for members and current non-member constituents.
The industry also must realize the unique opportunity that regional association leaders have to leave their mark on the industry. With a concerted effort, they can set a course that ensures the continued legacy of serving regional association members and the industry as a whole.
LDW will teach regional association leaders about engaging volunteer leaders and recruiting and retaining them, and it will provide ideas for volunteer recognition. Attendees will discuss the importance of rewarding volunteers, the value of setting a plan and different ways to accomplish these goals.
Regional communities must create, facilitate and continue to have these conversations with each other so that they can develop a plan for success. PPAI and the RAC Board are committed to providing the forums, tools and resources necessary to address these challenges at the 2013 Leadership Development Workshop (LDW).