Recently several national media outlets reported on the U.S. Marshals Service’s Use of Appropriated Funds to Purchase Promotional Items.
Below, in a letter to the media, we present the facts.
With regard to POLITICO’s news story published on November 5, 2013, about the U.S. Marshals Service’s Use of Appropriated Funds to Purchase Promotional Items, please allow me to present a different view on the efficacy of promotional products.
The promotional items deemed “not necessary,” according to the article, are anything but. In fact, points raised in the article are exactly why promotional products are one of the most effective, cost-efficient and longest-lasting media used by advertisers, marketers and the U.S. Marshals Service. Compared to other media, promotional products are the sixth fastest-growing advertising medium, ranking eighth among traditional and digital media in annual expenditures at $18.5 billion. The government report actually acknowledges this in its findings.
Anyone, including the U.S. government that has used promotional products knows why they will use them again. Promotional products are the only tangible advertising medium with the ability to deliver a sensory-level brand engagement experience as well as an 88-percent brand name recall and retention of one and up to four years among consumers.
Promotional products generate interest, action and loyalty—in short results. These results distinguish them as one of the most effective, longest-lasting and best-loved advertising media in the world. For more information: www.ppai.org/research.
I am happy to talk with you about the effectiveness of promotional products and the vibrant business community I represent. I can be reached at 972-258-3050 or by e-mail at PaulB@ppai.org.
Paul Bellantone, CAE
CALL TO ACTION
Once again, I must ask you to be ever watchful and vigilant in protecting the interests of the promotional products industry. Included below are steps you can take now and in the future when these types of reports occur:
- Immediately share the news with PPAI by emailing stories/reports to PR@ppai.org
- Keep an eye out for rumors and threats to the industry’s credibility–if you hear of something, let us know.
- Advocate! Stand up for the industry that has been so good to you and to all of us—defend its good name.
- And finally, know the facts. They are strongly in our favor. For more information visit, http://www.ppai.org/inside-ppai/research/