Please allow me to present a somewhat different view of promotional products—perhaps one never considered—in support of the ‘beloved tchotchke,’ a.k.a. promotional product.
An imprinted t-shirt raises more than $7,000 for a teenager battling the cancer and unites a community around hope. On a winter day in New York, imprinted blankets distributed to the homeless transform into a message of hope, caring and community. A key chain with a whistle handed out to students at a self-defense class becomes an empowering tool. A t-shirt given to children at a summer outdoor program is a memorable, functional keepsake. When the shirt is decorated with the phone number to call if the child is lost, the imprinted shirt becomes a prudent safety precaution.
An imprinted t-shirt, blanket, a functional key chain—they help save lives. They create community. They stir hope and purpose. They have an undeniable, beneficial impact on our world.
The items you perceive as obsolete are anything but. The truth is this form of advertising is stronger than ever. In fact, some of the salient points raised in your post are exactly why promotional products are one of the most effective, cost-efficient and longest-lasting media used by advertisers, marketers, social media aficionados and SAP. Compared to other media, promotional products are the sixth fastest-growing advertising medium, ranking eighth among traditional and digital media in annual expenditures at $18.5 billion.
To savvy advertisers and marketers, promotional products are the secret weapon in the marketing arsenal because they are the only tangible advertising medium with the ability to deliver a touchable, tasteable, seeable, hearable and smell-able sensory engagement—the total brand experience. More importantly, promotional products are the only advertising for which consumers say, “Thank you!”
The message is pretty clear, when used as part of an integrated advertising strategy or as a standalone medium, promotional products deliver some pretty impressive results.
When professionally designed and produced, and used as part of strategic plan, promotional products generate interest, action, sales, referrals and loyalty—in short results. These results distinguish them as one of the most effective and arguably the longest-lasting and best-loved advertising media in the world.
Read today’s Forbes post here.
Read the original piece on Forbes here.