Based on keynote speaker, Tony Hsieh’s “collision model” this year The PPAI Expo not only created community and co-learning, but an astounding 800,000+ collisions.
For one week the promotional products industry comes together to launch their year, and this year they came out in force to gather industry insights and trends and set the stage for the year to come. Whether it is The PPAI Expo’s sheer size and quality or professional development and business-building opportunities, no other industry event provides this level of engagement and access to the promotional products market, its leaders, brands, new products, services and solutions.
This year, The PPAI Expo ranked 53rd among all U.S. trade shows on the Trade Show Executive Gold 100, but it is clear The PPAI Expo is the number one trade show in our industry and 2014 was personally my favorite so far.
The PPAI Expo 2014 generated growth in both attendee and exhibitor participation. At more than a million square feet of exhibition and education space, The PPAI Expo is the largest single gathering of suppliers, decorators, technology providers and distributors in the industry dedicated to showcasing new, green and Made in America products, decorating technology, motivational strategies, professional development and leadership and global access to the promotional products marketplace.
I am pleased to report The PPAI Expo 2014 attracted a five-year high of more than 11,500 attendees from all 50 states, Washington, D.C., Puerto Rico, the U.S. Virgin Islands and 34 countries, representing our fourth consecutive year of growth. Professional development and education session attendance also experienced significant increases. In fact, Zappos.com CEO, Tony Hsieh’s general session had one of the largest crowds ever measured with an overflow attendance of more than double the previous year.
This year, significant growth was generated through an increase in promotional products suppliers, decorators and distributors, as well as the co-location of the Recognition Professionals International conference with PPAI’s brand. pavilion. With the additional growth, exhibit and education space totaled more than 1,100,000 square feet, with more than 1,400 exhibiting companies in more than 3,250 booths.
We hosted more than 120 professional development and certification sessions drawing standing-room-only attendance to education tracks highlighting business management, product responsibility, marketing, sales and service and technology.
With guidance from the Association’s Product Responsibility Advisory Group, industry committees and advisory groups, PPAI launched ‘Product Safety Aware’, a program designed to enhance an industry-wide commitment and culture where companies are not only aware of product safety but are leading the discussion at every level in the promotional products channel.
The general session and keynote line-up included remarks from Zappos.com CEO, Tony Hsieh, The Mark of a Leader’s CEO & Chief Storyteller Doug Keeley; Valorie Burton discussed how to be better, not bitter; and our industry’s own, Mark Graham of RIGHTSLEEVE and Bobby Lehew of Robyn Promotions who walked the audience through the three important models to consider in business and how to market a business to not merely survive turbulent times but to stay alive and thrive.
We recognized more than 160 companies and individuals with Suppliers Achievement, Pyramid, Image, Technology and Supplier Star awards and during the PPAI Chairman’s Leadership Dinner we gave special honors to Don Lafferre as the 2014 PPAI Hall of Fame inductee, Mike Schenker, MAS, as the recipient of the 2014 PPAI Distinguished Service Award and Peter Geiger as the recipient of the 2014 H. Ted Olson Humanitarian Award.
For the last two years I have talked to anyone that would listen about PPAI’s goal of delivering industry Visibility, Viability, Credibility and Community—we now add Commitment, Culture and Confidence to our pledge of industry advocacy. This philosophy was exemplified through Tony Hsieh’s inspirational keynote address where he explained the Zappos model of creating community, co-learning and collisions. Attendees were excited to hear how Zappos.com builds business by accelerating collisions between co-workers and their communities through organic growth generated as a result of strategic design, location and traffic flow—promoting interaction, collaboration and commerce.
Based on the Zappos.com model, The PPAI Expo week generated more than 800,000 collisions in over a million square feet at the Mandalay Bay Convention Center in Las Vegas!
Looking Forward To This Year And The Next
Next year, The PPAI Expo 2015 will be held Sunday through Thursday, January 11-15, 2015, at the Mandalay Bay Convention Center in Las Vegas; the SAGE Show will take place, April 23-25, 2014, in Fort Worth, Texas and Expo East will be held May 19-21, 2014, in Atlantic City, New Jersey. For more information, visit The PPAI Expo, SAGE Show and EXPO East.
I hope to see you at one or all of the upcoming events!