Monthly Archives: October 2014

PPAI Debuts ‘Product Persona’ Industry Branding Campaign

Earlier this week, PPAI announced a new buyer outreach branding strategy, ‘Product Persona’. The campaign gives voice and personality to promotional products and is designed to inspire and engage buyers while forging connections with promotional products consultants. The campaign’s ads star popular promotional products and will increase traffic to PPAI’s buyer-facing website, (PromotionalProductsWork.org), educate buyers and drive business referrals to promotional products consultants.

We debuted the campaign earlier this month during Advertising Week in New York. The campaign was also showcased at the American Marketing Association’s (AMA) Annual Conference in New Orleans and the Public Relations Society of America’s (PRSA) International Conference in Washington, D.C.

Read the ‘Product Persona’ announcement published in PPB Newslink earlier this week.

This past Wednesday morning I had the opportunity to speak directly with hundreds of promotional consultants, suppliers, buyers and marketers about the power of promotional products during the Michigan Promotional Products Association’s (MiPPA) Promotions That Roar event at Ford Field in Detroit. My presentation focused on the compelling research supporting our industry’s products and the value of working with promotional consultants. Presentations like this, along with the new Product Persona campaign, are small but important parts of our overall strategy and intent to position promotional products at the forefront. By raising the profile of promotional products and directly affecting the buying process, the industry can begin closing the opportunity gap and achieve unprecedented growth.

We will soon be announcing other initiatives supporting these goals and opportunities for co-op and industry partnerships.

All of us at PPAI are committed to bringing the promotional products industry out of the shadows and into the spotlight while gaining the share of market and share of voice we deserve.