PPAI Responds to The Oklahoman’s Report on State Spending on Promotional Products

Oklahoma Take Action: Tell your officials and representatives that you support responsible spending and the effective use of promotional products to promote essential government programs – and urge them to do the same.

Write your representatives now.

The Oklahoman MastheadA few days ago, The Oklahoman editorial board published the article, “In attacking Oklahoma state budget hole, every little bit of savings helps,” on wasteful government spending on promotional products.

PPAI answered the report with a response supporting responsible spending and the effective use of promotional products to promote essential government programs. Thus, allowing readers to consider the facts for themselves.

I encourage you to write your representatives to share how extensive industry research demonstrates that promotional products deliver the highest rate of reach, recall and response making them one of the most effective advertising and marketing media for all advertisers, including federal, state and local governments.

Thank you for your support.

Paul

One response to “PPAI Responds to The Oklahoman’s Report on State Spending on Promotional Products

  1. Paul, thanks for representing all of us in this great industry. While inappropriate spending of any sort should be reviewed and addressed, I think it is important to point out the conflict of interest that the Oklahoman Newspaper has in publishing this article. Promotional products are one of the most effective forms of advertising in almost every industry across this country. Promotional product sales hit an all time high in 2013 while newspaper sales have been on a 7 year drop, from 44.3 Billion to 19.5 Billion. That is more than a 50% drop in revenues in 7 years time! Newspaper advertising is how they make their money and if by publishing this story, they can make a competing product look bad in the eyes of the government and the public, why not!

    Businesses and government have seen the results they can achieve with promotional products and by publishing this article, the Oklahoman is able to attack a competitor under the guise of it being a legitimate story of significant consequence.

    Let’s make this clear… Is there frivolous spending in government? YES! Is some of that frivolous spending done on promotional products? YES! However, the answer isn’t to suggest sweeping cuts with a broad brush, the answer is for the individual departments that purchase the products to make sure that the products they do buy are representing the message appropriately and effectively. They can do this by partnering with a promotional products distributor that brings the experience and expertise to the table, not just the lowest price.

    Chris Morrissey
    Proforma Big Dog Branding

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