Monthly Archives: May 2016

IMA Summit – A Special Offer for PPAI Members

PPAI and the Incentive Marketing Association (IMA) have been collaborating for years on education and events. Recently as I was talking with Sean Roark, IMA executive vice president and Summit chair, and he shared that IMA is extending a valuable offer for PPAI members who want to attend this year’s IMA Executive Summit July 18-20, at the Hyatt Regency, Houston, Texas.

PPAI members who attend the IMA Summit can take advantage of two discounts from IMA:

  • Receive 50 percent off on the “Principles of Results Based Incentive Program Design” course. The course and the exam to earn the “Incentive Professional” IP Certification are both offered at the Summit. Enter the code PPAI80 on the Summit registration form.
  • Save 50 percent on first year IMA membership dues when you join IMA at the conference.

Because PPAI members and IMA members work in related channels, the IMA Summit provides a great opportunity for promotional products professionals to better understand what’s involved in becoming a part of the incentive industry.

The Summit agenda has a robust collection of events, from world-class speakers and curriculum to fantastic entertainment and networking opportunities. Including breakout sessions, round tables and Strategic Industry Group (SIG)-focused meetings to provide both broad issue-related topics as well as SIG-specific education.

To register online and view the conference schedule visit the IMA website.

Participate. Elevate. Celebrate.

PPW!Work_Logo2016

Next week is Promotional Products Work! Week, and together we will build awareness and increase exposure to grow and protect our industry. Everyone has a role to play and each action, no matter how small, will make a big difference at the local, state and national level. You can help by raising awareness in your own company, community and among your current and future customers!

Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late! Here are a few things you can do—easily, quickly and inexpensively—to promote your business and strengthen our industry right now!

Take a few minutes to reach out. We’ve made it simple and easy.

Initiate. Inform. Influence.

  • Download the PPW! Week guides and toolkits.

    PPWW Persona Quad Ad Set

    Download & add your logo to the #PPWWeek co-op campaign!

  • Use the banners, infographics, video and ads to post to your website and social media pages, and embed in emails. Personalize them by adding your logo.
  • Add the Promotional Products Work! twibbon to your social profile pic.
  • Round up self-promos and samples and donate them to a nonprofit in your community.
  • Advocate for the industry by participating in the PPAI Legislative Education and Action Day Virtual Fly-In.
  • Reach out and thank your customers.
  • Take lots of photos and share them using the hashtag #PPWWeek.
PPW Twibbon FB Ad Set 600x600

Add the #PPWWeek twibbon!

The fourth annual PPW! Week is focused on growing your business by educating the buyers of promotional products—your current and future customers. This international week-long event is focused on raising awareness of the benefits of promotional products among advertisers, marketers and media buyers.

Our goal is to increase our share in the media buy by enabling a deeper understanding of promotional products as an advertising medium among buyers, as well as sharing the benefits of working with certified promotional products professionals.

Thank you for your commitment and dedication to this great and growing industry. It is through your individual and cumulative efforts that we succeed—every day.

Paul

For more information or questions, contact PPW! Week program manager, Kim R. Todora at KimT@ppai.org.

Promoting and Protecting the Incentive Industry

For many years, PPAI has been an active member of the Incentive Federation. This organization is dedicated to promoting and protecting the incentive industry which includes promotional products, recognition items and related promotions. This group is now in conversations with the Occupational Safety and Health Administration (OSHA), regarding recent changes to their Safety and Health Program Management Guidelines. Under these new guidelines, OSHA points to the negative success safety incentive programs have had in the work place:

“Incentive programs for workers or managers that tie performance evaluations, compensation, or rewards to low injury and illness rates can discourage injury and illness reporting. Point systems that penalize workers for reporting injuries, illnesses, or other safety or health concerns have the same effect, as can mandatory drug testing after reporting injuries. Effective safety and health programs recognize positive safety and health activities, such as reporting hazardous conditions or suggesting safer work procedures.”

These new Safety and Health Program Management Guidelines puts a negative stigma and a blanket generalization on all safety incentive programs, which is just not the case. Limiting potential hazards in the work place is something both employees and employers take very seriously in an effort to have a safer workplace, and all methods of safety prevention should be considered when trying to achieve these objectives.

The Incentive Federation response highlights in great detail how injuries have been in steady decline from the 12-year period of 2003-2014 reported by the U.S. Bureau of Labor Statistics. I encourage you to take a look and better inform yourself on the current guideline changes taking place.

Additionally, I will be heading to Washington, D.C. next week as part of our annual lobbying event—the Legislative Education and Action Day or L.E.A.D.—and we will be sure to share the effectiveness of well-designed safety programs in reducing worker injuries and improving employee morale.

If you have any questions about this report or our work in DC, please contact me and I’ll be happy to discuss it with you.