Next week is Promotional Products Work! Week, and together we will build awareness and increase exposure to grow and protect our industry. Everyone has a role to play and each action, no matter how small, will make a big difference at the local, state and national level. You can help by raising awareness in your own company, community and among your current and future customers!
Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late! Here are a few things you can do—easily, quickly and inexpensively—to promote your business and strengthen our industry right now!
Take a few minutes to reach out. We’ve made it simple and easy.
Initiate. Inform. Influence.
- Download the PPW! Week guides and toolkits.
- Use the banners, infographics, video and ads to post to your website and social media pages, and embed in emails. Personalize them by adding your logo.
- Add the Promotional Products Work! twibbon to your social profile pic.
- Round up self-promos and samples and donate them to a nonprofit in your community.
- Advocate for the industry by participating in the PPAI Legislative Education and Action Day Virtual Fly-In.
- Reach out and thank your customers.
- Take lots of photos and share them using the hashtag #PPWWeek.
The fourth annual PPW! Week is focused on growing your business by educating the buyers of promotional products—your current and future customers. This international week-long event is focused on raising awareness of the benefits of promotional products among advertisers, marketers and media buyers.
Our goal is to increase our share in the media buy by enabling a deeper understanding of promotional products as an advertising medium among buyers, as well as sharing the benefits of working with certified promotional products professionals.
Thank you for your commitment and dedication to this great and growing industry. It is through your individual and cumulative efforts that we succeed—every day.
For more information or questions, contact PPW! Week program manager, Kim R. Todora at KimT@ppai.org.