ACTION ALERT: PPAI Leads Industry In Opposing Bill Targeting Promotional Products

In response to Sen. Joni Ernst’s proposed bill, co-sponsored by Sen. Rand Paul, to limit spending on promotional products by federal agencies and departments, PPAI has issued this action alert to strongly oppose the legislation. Please add your voice to ours and ask your members of Congress to oppose proposed bill S. 2722 that would be very harmful to our industry.

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Promotional Products Industry Supports Responsible Spending And The Effective Use of Promotional Products to Promote Essential Government Programs, Urges Congress to Do the Same 

Sen. Joni Ernst of Iowa has proposed bill S. 2722 assigned to the Senate Committee on Homeland Security and Governmental Affairs to cut government spending that takes direct aim at the promotional products industry. The legislation is co-sponsored by Sen. Rand Paul of Kentucky. The limits on promotional spending are included in a larger effort to reduce spending on public relations and advertising by federal agencies and departments.

Promotional Products Association International, the not-for-profit association for more than 533,000 industry professionals and more than 15,800 corporate members of the $24.7 billion-dollar promotional products industry, encourages industry members to take action now by emailing Sen. Ernst and Sen. Paul, and their legislators in Washington, D.C. to ensure they are watching out for us.

I have petitioned the Senator and reiterated, while it might be tempting to limit the purchase of promotional products in order to yield some short-term savings, in the long term this prohibition may unintentionally diminish the good work of federal agencies. Time and again, promotional products have proven themselves to be the most cost-effective way to reach a targeted audience with the highest rate of recall, reaction and return on investment.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce critical messages.

PPAI is in favor of balanced budgets and the responsible use of tax payer dollars, but it would be counterproductive for Congress to pass a bill that would eliminate any opportunity for the government to use promotional products in a powerful and effective manner. It will take a concerted effort by the entire industry—including practitioners, companies and representative national and regional trade organizations—to work together to advocate for our businesses, products and profession.

PPAI’s goal is to ensure that promotional products are viewed in a positive light. The Association will work diligently to achieve that goal.

Please contact your members of Congress and urge them to oppose this harmful bill.

TAKE ACTION TODAY

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