Category Archives: Promotional Products Association International

PPAI Presents ‘THIS IS MARKETING’ With Seth Godin At Advertising Week

Advertising Week New York

Oct. 1-4 | AMC Loews Lincoln Square

I am pleased to announce that PPAI is once again joining together with author, entrepreneur and marketer, Seth Godin to host a master class seminar at Advertising Week in New York.

In the master class interaction, Godin will open attendees’ eyes to how the industry has profoundly changed as brands now have the opportunity to market with people, rather than at them. An exploration into a variety of topics, the seminar will cover subjects from the building blocks of effective marketing to creating work that matters for people who care. Following Godin’s detailed discussion, I will join the author for a deeper dive into the shifting environment of the marketing industry.

I hope you are able to join me for this master class and Q&A with Seth about his new book, This Is Marketing: You Can’t Be Seen Until You Learn to See.

Reserve complimentary tickets here. Tickets are reserved on a first-come, first-served basis.

PPAI is proud to celebrate the launch of Godin’s new book and is excited to present the author’s newest insights that will continue to motivate and inspire the industry.

WHEN: Tuesday, October 2 at 10:30 AM EDT; Not going to be in New York? View the live stream here.

WHERE: AMC Loews Lincoln Square, Realtor.com Stage, 1998 Broadway, New York

There’s more.

  • This Is Marketing by author Seth GodinThe first 100 attendees at the session will receive a copy of Godin’s new work, “This Is Marketing”, scheduled for release in November.
  • In addition, PPAI is presenting all attendees with a one-of-a-kind Castelli journal and Riteline pen featuring a bound galley previewing the first chapter.
  • A book signing with Godin will immediately follow the seminar.
  • SPECIAL OFFER FOR PPAI MEMBERS: ‎AttendAdvertising Week, October 1-4 | PPAI Members receive a 20% discount on a ‎Delegate or Super Delegate pass using Promo Code ‎PPAI20OFF.‎

Advertising Week is a long-standing partner in PPAI’s mission to reach buyers in an influential and highly targeted way.  This week-long gathering of the advertising industry’s best and brightest brand marketers, creative visionaries and media leaders and influencers is an ideal setting for us to initiate thoughtful conversations, inform meaningful decisions and inspire consideration and buying of promotional products advertising. This is just one more positive and powerful way the Association engages in buyer outreach to drive the industry’s business forward and position it with strength now and in the future.

We are pleased to partner with Advertising Week to bring this master class experience with Seth Godin to you.

I hope to see you there,

Paul

P.S. A word from Seth

Promotional Products Work! Week To Kick Off In The Pencil City

Promotional Products Work! Week, May 14-18, 2018

I am happy to share some exciting news about Promotional Products Work! Week. PPAI and Promotional Products Association Of The Mid-South, will kick off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tennessee, the town also known as “The Pencil City.”

Founded by PPAI, Promotional Products Work! Week will be celebrated by thousands of promotional products businesses around the country with special community programs, a national day of service, legislative outreach and customer appreciation and recognition events.

Shelbyville Tennessee City Seal

Shelbyville, Tennessee, also known as The Pencil City.

PPAI is honored to join with PPAMS to kick off the sixth annual Promotional Products Work! Week in The Pencil City. We applaud Shelbyville’s rich history and salute all the promotional products pioneers and companies in cities all over America.

This will be the official kickoff for our industry’s national awareness event, which will be held May 14-18. The kickoff event is organized by the Promotional Products Association of the Mid-South (PPAMS), Promotional Products Association International (PPAI) and the Shelbyville-Bedford County Chamber of Commerce. Local, state and national leaders will gather in Shelbyville for a factory tour, luncheon and official ribbon cutting to kick off Promotional Products Work! Week.

Musgrave pencil

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States.

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States. In 1991, the World’s Longest Pencil was produced in Shelbyville. Although only one pencil manufacturer remains, the city of 21,000 people is still home to familiar names in writing instruments: Goldstar, Musgrave, Sanford and Shelbyville Pencil.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than four years, and 87 percent recall the advertiser/message, proving that they deliver the highest rate of reach, recall and return on investment in the advertising industry.

The $23.3 billion promotional products industry, with its more than 40,500 businesses—96 percent of which are small businesses—and more than 500,000 professionals, will work to create awareness for the value promotional products deliver to advertisers and marketers, as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late!

Celebrate The Power Of Promo

Download the PPW! Week with a POP! guides and toolkits today.

Action Alert: PPAI Joins Coalition In Opposing Potential Tariffs

Earlier this week, we announced that PPAI joined 44 other associations and trade groups in a letter to President Trump to strongly oppose proposed tariffs of up to $60 billion. Please add your voice to ours and ask your members of Congress to oppose these proposed tariffs that would be very harmful to our industry.

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Resist The Latest Round Of Tariffs

Within the business community, there are legitimate concerns about significant intellectual property and forced technology transfer issues in China. However, placing tariffs on products that are legitimately produced and traded is not the remedy. Last week it was reported in a variety of news outlets that tariffs of up to $60 billion could be proposed. Such tariff treatment would be harmful to the promotional products industry.

The specific list of tariffs has not been released, but it appears that the technology and telecommunications sectors will be targeted, and other affected products could include a variety of items including toys, apparel, footwear and consumer technology.

The level of tariffs has also not been specified. Although there could be up to 100 products vulnerable to the tariffs, the White House has not announced whether there will be one global tariff on products from China, or if there will be varying tariff levels depending on the product.

Imposing tariffs on electronics, apparel and other products would raise prices for American consumers and companies, and would not do much to address the problems that stem from unfair trade practices in China. Effectively, the increased costs would impose a tax on consumers and businesses.

Please contact your members of Congress and urge them to oppose this harmful tariff announcement.

Take Action Today

Oklahoma Governor’s Promotional Products Spending Directive

Recently, Oklahoma Governor Mary Fallin issued an over-reaching directive that singles out and severely limits state spending on promotional products advertising for an indefinite period of time. While several media outlets, also funded by advertising revenue, reported on the ban, none considered or reported on the effectiveness of promotional products advertising or the wide-ranging ramifications it will have on all Oklahomans.

As the number one most effective advertising medium when it comes to driving consumers to take action, building loyalty and generating interest, promotional products must not be unfairly singled out and indiscriminately limited in scope and reach. In response, below is PPAI’s statement released to the media.


STATEMENT

IRVING, TX – December 11, 2017 – Promotional Products Association International today issued the following statement from PPAI President and CEO Paul Bellantone, CAE, in response to Oklahoma Governor Mary Fallin’s Executive Order 2017-37, which limits spending on promotional products advertising.

“Promotional Products Association International (PPAI) supports balanced budgets and the responsible use of taxpayer dollars; however, the promotional items deemed “nonessential,” according to the Executive Order 2017-37, are anything but. In fact, points raised in the order are exactly why promotional products are one of the most effective, cost-efficient and longest-lasting media used by advertisers, marketers and the State of Oklahoma.

The spending limits set forth by Executive Order 2017-37 unfairly target the promotional products industry and will diminish the ability of the state and its agencies to effectively and efficiently communicate and deliver essential programs and services like education, employment, health care, disaster relief, social services, fire and police protection to the citizens of Oklahoma by eliminating the most useful and tangible form of communication—promotional products.

Senator Kay Floyd of Oklahoma City, said it best:

‘The stress balls save veterans lives. And that stress ball is something that they can carry around with them, but it also has a hotline number or additional information that that veteran needs in order to get benefits or resources from the Department of Veterans Affairs.’

Compared to other media, promotional products advertising is preferred by consumers while other forms of media are often avoided or blocked. Promotional products are one of the fastest-growing and most cost effective advertising media, ranking seventh among traditional and digital media in annual expenditures at $22 billion. On an annual basis, promotional products contribute millions to the Oklahoma economy, with 416 companies providing more than 2700 jobs.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than five years, and 88 percent recall the advertiser/message, delivering the highest rate of reach, recall and return on investment in the advertising industry.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce life-saving messages. Promotional products are the most cost-effective method to communicate important messages to Oklahomans.

PPAI and the Oklahoma promotional products industry look forward to working with Oklahoma administration officials to better inform the state’s procurement processes and use of promotional products.”


CALL TO ACTION

The success of our industry depends on us making a strong, collective stand for promotional products as the best marketing tool and advertising medium for communicators. It is our shared responsibility to stand up for the industry because it’s good for consumers, advertisers and marketers and yes, governments. The promotional products industry facilitates communication, prosperity and relationships by helping connect organizations and businesses with their audiences in a tangible and meaningful way.

I ask you to take action to protect the interests of the promotional products industry. Included below are steps you can take now and in the future when these types of reports occur:

  1. Write the Governor and State Representatives today.
  2. Immediately share the news with PPAI by emailing stories/reports to PR@ppai.org
  3. Keep an eye out for rumors and threats to the industry’s credibility–if you hear of something, let us know.
  4. Advocate! Stand up for the industry that has been so good to you and to all of us—defend its good name.
  5. And finally, know the facts. They are strongly in our favor.

“The PPAI Expo—the glue that holds the industry together.”

Special message from Paul Bellantone, CAE, PPAI President and CEO and Mary Jo Tomasini, MAS, PPAI Chair of the Board

‘The PPAI Expo—the glue that holds the industry together.’ That description, given by a PPAI member in 2016, was remembered after the tragic event in Las Vegas on October 1. The message we share now is the result of our reflection on The PPAI Expo and PPAI’s long-standing commitment to safety.

In response to the recent events in Las Vegas, we are speaking out today because we think it is important for you to know that Promotional Products Association International takes your safety seriously.

Since 1903, PPAI has focused on creating and maintaining a safe and secure meetings and events environment for our attendees, staff and exhibitors. At The PPAI Expo, and all of PPAI’s meetings and events, the safety of attendees and guests is and always will be of utmost importance. Our staff is thoroughly trained and prepared for each event. Strategic planning with each venue begins far in advance to develop and maintain safety protocols that allow high-quality and confident business opportunities in a safe and inviting environment.

All of this begins with a proactive and forward-thinking PPAI team.

In May, the PPAI Board of Directors, steered by industry leaders, resolved to reaffirm PPAI’s long-standing commitment to safety at live events. This resolution directs PPAI to continue to institute and execute policies and procedures designed to mitigate known or reasonably foreseeable risks to the health and safety of those who participate in PPAI live events, including through the continued employment and assignment of competent PPAI staff, the hiring of appropriate security personnel, and the execution of reasonable registration and admission processes.

As a member of the Exhibition and Meetings Safety and Security Initiative’s (EMSSI) Industry Security Council, we frequently collaborate with a large group of stakeholders who represent all aspects of the exhibition and convention center industry. Through this involvement, our team provides and receives important developments and ideas for an array of best practice safety guidelines and opportunities.

Our commitment to safety remains a priority. No individual, corporation, organization or government can anticipate or prevent every situation or scenario. However, PPAI remains committed to prepare and implement safety protocols designed to protect those who attend, exhibit, work, visit or participate in any PPAI live event.

PPAI has a strategic goal of transforming The PPAI Expo from great to extraordinary, and our commitment to safety is but one ever-present foundation that will advance that objective. We know how much you value this industry and The PPAI Expo, and we thank you in advance for your investment in both.

We value the trust you place in us when you attend our events. We look forward to seeing you in January at The PPAI Expo.

 

PPAI Launches New Community

PromoConnect CommunityI am excited to announce the official launch of PPAI’s newest, member-inspired benefit, Promo Connect. This online knowledge-community platform, offers industry-specific content to promotional products professionals through a channel for ongoing conversation and the exchange of information, ideas and solutions.

I’ve always felt that what makes the promotional products industry unique is its great sense of community—oftentimes seen in competitors working together to strengthen the industry, themselves and others. It’s this community that we hope to embrace and bring to the online world with the introduction of Promo Connect. We understand that many of you already have connections via Facebook, LinkedIn and other platforms. But what makes Promo Connect different is its focus on the promotional products industry.

Whether you want to share your expertise, get your questions answered, help others with their challenges, or collaborate with others on industry-specific initiatives, Promo Connect is the place for you. I invite you to go to community.ppai.org and join the conversation today. I also encourage you to become a frequent visitor and contributor. I hope to see you online.

Sincerely,

Paul

Tipping The Scale | Guest Post by PPAI Research Coordinator, Moumita Das

Tipping The Scales | PPB June 2017

Tipping The Scale ► PPAI PPB Article, June 2017

Whether you are a supplier, distributor or somewhere in-between, there is one thing that brings us together: we all believe in the power of promotional products as an advertising medium. I joined the PPAI team during the fall of 2015 as your research coordinator and quickly became a believer as well. Why? Because we had solid research to back our beliefs.

Our 2017 Consumer Study, released earlier this year, revealed that 83 percent of consumers said they are more likely to do business with a brand after receiving a promotional product. Yet the promotional products industry represents only seven percent of the world’s advertising spend. So, are companies getting a solid return on the 93 percent of advertising dollars spent outside the promotional products industry? The short answer is…no, not really.

The results, featured in this month’s PPB article, “Tipping The Scale: How Promotional Products Compete In A New Era Of Advertising,” might surprise you. When compared with traditional and emerging forms of advertising, promotional products clearly lead the field in terms of reach, recall and reaction.

Advertising is a science and we have the numbers to back the winning formula for our industry. I encourage each of you to take a few minutes to read this article, post it your blogs, forward it to your colleagues and share it with your clients. This data will help your clients prioritize their spending and help secure your place in their budget. Read an excerpt below and #GetInTouch today.

Moumita Das

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Tipping The Scale: How Promotional Products Compete In A New Era Of Advertising

PPB Feature | PPAI Exclusive Research

Brands spend billions of dollars each year on efforts aimed at influencing consumers by following a traditional marketing model. The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising market.

Developed in 1898 by one of advertising’s founding fathers, Elias St. Elmo Lewis, the traditional marketing model narrows the consumer decision-making process into four key stages: awareness, interest, desire and action (AIDA). This model helps marketing strategies steer the consumer through each stage of the decision-making process.

Historically, advertising has been considered the most creative influencer for brands—a belief that is protected and nurtured by many of the world’s leading ad agencies. Yet the world we live in today looks much different than it did in 1898. Now consumers have access to information to form their own opinions of brands.

They are constantly connected to a free flow of information and ideas. They have become a more informed group of consumers who are learning more, engaging faster and expecting convenience and speed in every aspect of life. And marketers who were once following a linear and much more predictable progression to deliver their messages are now placed in an oversaturated, erratic maze they must learn to navigate. The shifting consumer purchasing path is shaking up the competitive dynamics in nearly all industries, including advertising.

Marketers today must adjust to the new consumer expectations or they will be left behind. The end of the linear consumer journey can be pinpointed back to 2015 when Google introduced micro-moments, which give brands exactly one minute to be where the consumer is looking to meet their need. This drastically alters the way you approach consumers, but most importantly the way you understand them. Advertising strategies were once based on a gut feeling or on the person who made the most convincing argument; today, advertisers need to adopt consumer insights. There is no argument that this new era of advertising has created a headache for buyers and sellers of advertising, and for those responsible for measuring it.

Twenty years ago, the world was a far simpler place for brand advertisers: broadcast was king and online was an emerging fad. Since the turn of the century, there has been an explosion in the availability of data. From CRM systems to big data, companies have become increasingly data driven. Mobile advertising is the fastest growing medium, although broadcast still holds the greatest market share in ad spend (Figure 1). This is largely due to mobile’s integration of data and marketing strategy. Seismic shifts in technology during the past decade have created a cookie-crumb trail following consumers as they navigate their path to purchase.

They are on tablets while watching television. They use smartphones to price compare while they shop. Crumbs are dropped at every stop. This produces a granular, nearly infinite record of what consumers see and do, which in turn enables marketers to gain access to an unprecedented level of precision—a strategy many have turned to. This streamlined approach, however, treats advertising touchpoints as if each works in isolation, causing many marketers to get lost in an unlimited flow of unfiltered data.

Mapping The Modern Consumer | PPAI 2017 Consumer Study

PPAI 2017 Consumer Study: 83% Are More Likely To Do Business With A Brand After Receiving A Promotional Product

We live in a data-rich world, but it’s not necessarily information-rich. Customer demographics and buying patterns tell us the ‘what,’ but not the ‘why.’ To get ahead, marketers must dig deeper to capture a clearer understanding of consumers, their needs and desires. Understanding consumer insights and using numbers that truly quantify impact across platforms will be irresistible to advertisers who want the full story—and might just tip the scale as we know it.

Read the full article here.