Category Archives: Promotional Products Industry

Promotional Products Work! Week To Kick Off In The Pencil City

Promotional Products Work! Week, May 14-18, 2018

I am happy to share some exciting news about Promotional Products Work! Week. PPAI and Promotional Products Association Of The Mid-South, will kick off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tennessee, the town also known as “The Pencil City.”

Founded by PPAI, Promotional Products Work! Week will be celebrated by thousands of promotional products businesses around the country with special community programs, a national day of service, legislative outreach and customer appreciation and recognition events.

Shelbyville Tennessee City Seal

Shelbyville, Tennessee, also known as The Pencil City.

PPAI is honored to join with PPAMS to kick off the sixth annual Promotional Products Work! Week in The Pencil City. We applaud Shelbyville’s rich history and salute all the promotional products pioneers and companies in cities all over America.

This will be the official kickoff for our industry’s national awareness event, which will be held May 14-18. The kickoff event is organized by the Promotional Products Association of the Mid-South (PPAMS), Promotional Products Association International (PPAI) and the Shelbyville-Bedford County Chamber of Commerce. Local, state and national leaders will gather in Shelbyville for a factory tour, luncheon and official ribbon cutting to kick off Promotional Products Work! Week.

Musgrave pencil

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States.

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States. In 1991, the World’s Longest Pencil was produced in Shelbyville. Although only one pencil manufacturer remains, the city of 21,000 people is still home to familiar names in writing instruments: Goldstar, Musgrave, Sanford and Shelbyville Pencil.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than four years, and 87 percent recall the advertiser/message, proving that they deliver the highest rate of reach, recall and return on investment in the advertising industry.

The $23.3 billion promotional products industry, with its more than 40,500 businesses—96 percent of which are small businesses—and more than 500,000 professionals, will work to create awareness for the value promotional products deliver to advertisers and marketers, as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late!

Celebrate The Power Of Promo

Download the PPW! Week with a POP! guides and toolkits today.

Action Alert: PPAI Joins Coalition In Opposing Potential Tariffs

Earlier this week, we announced that PPAI joined 44 other associations and trade groups in a letter to President Trump to strongly oppose proposed tariffs of up to $60 billion. Please add your voice to ours and ask your members of Congress to oppose these proposed tariffs that would be very harmful to our industry.

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Resist The Latest Round Of Tariffs

Within the business community, there are legitimate concerns about significant intellectual property and forced technology transfer issues in China. However, placing tariffs on products that are legitimately produced and traded is not the remedy. Last week it was reported in a variety of news outlets that tariffs of up to $60 billion could be proposed. Such tariff treatment would be harmful to the promotional products industry.

The specific list of tariffs has not been released, but it appears that the technology and telecommunications sectors will be targeted, and other affected products could include a variety of items including toys, apparel, footwear and consumer technology.

The level of tariffs has also not been specified. Although there could be up to 100 products vulnerable to the tariffs, the White House has not announced whether there will be one global tariff on products from China, or if there will be varying tariff levels depending on the product.

Imposing tariffs on electronics, apparel and other products would raise prices for American consumers and companies, and would not do much to address the problems that stem from unfair trade practices in China. Effectively, the increased costs would impose a tax on consumers and businesses.

Please contact your members of Congress and urge them to oppose this harmful tariff announcement.

Take Action Today

Oklahoma Governor’s Promotional Products Spending Directive

Recently, Oklahoma Governor Mary Fallin issued an over-reaching directive that singles out and severely limits state spending on promotional products advertising for an indefinite period of time. While several media outlets, also funded by advertising revenue, reported on the ban, none considered or reported on the effectiveness of promotional products advertising or the wide-ranging ramifications it will have on all Oklahomans.

As the number one most effective advertising medium when it comes to driving consumers to take action, building loyalty and generating interest, promotional products must not be unfairly singled out and indiscriminately limited in scope and reach. In response, below is PPAI’s statement released to the media.


STATEMENT

IRVING, TX – December 11, 2017 – Promotional Products Association International today issued the following statement from PPAI President and CEO Paul Bellantone, CAE, in response to Oklahoma Governor Mary Fallin’s Executive Order 2017-37, which limits spending on promotional products advertising.

“Promotional Products Association International (PPAI) supports balanced budgets and the responsible use of taxpayer dollars; however, the promotional items deemed “nonessential,” according to the Executive Order 2017-37, are anything but. In fact, points raised in the order are exactly why promotional products are one of the most effective, cost-efficient and longest-lasting media used by advertisers, marketers and the State of Oklahoma.

The spending limits set forth by Executive Order 2017-37 unfairly target the promotional products industry and will diminish the ability of the state and its agencies to effectively and efficiently communicate and deliver essential programs and services like education, employment, health care, disaster relief, social services, fire and police protection to the citizens of Oklahoma by eliminating the most useful and tangible form of communication—promotional products.

Senator Kay Floyd of Oklahoma City, said it best:

‘The stress balls save veterans lives. And that stress ball is something that they can carry around with them, but it also has a hotline number or additional information that that veteran needs in order to get benefits or resources from the Department of Veterans Affairs.’

Compared to other media, promotional products advertising is preferred by consumers while other forms of media are often avoided or blocked. Promotional products are one of the fastest-growing and most cost effective advertising media, ranking seventh among traditional and digital media in annual expenditures at $22 billion. On an annual basis, promotional products contribute millions to the Oklahoma economy, with 416 companies providing more than 2700 jobs.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than five years, and 88 percent recall the advertiser/message, delivering the highest rate of reach, recall and return on investment in the advertising industry.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce life-saving messages. Promotional products are the most cost-effective method to communicate important messages to Oklahomans.

PPAI and the Oklahoma promotional products industry look forward to working with Oklahoma administration officials to better inform the state’s procurement processes and use of promotional products.”


CALL TO ACTION

The success of our industry depends on us making a strong, collective stand for promotional products as the best marketing tool and advertising medium for communicators. It is our shared responsibility to stand up for the industry because it’s good for consumers, advertisers and marketers and yes, governments. The promotional products industry facilitates communication, prosperity and relationships by helping connect organizations and businesses with their audiences in a tangible and meaningful way.

I ask you to take action to protect the interests of the promotional products industry. Included below are steps you can take now and in the future when these types of reports occur:

  1. Write the Governor and State Representatives today.
  2. Immediately share the news with PPAI by emailing stories/reports to PR@ppai.org
  3. Keep an eye out for rumors and threats to the industry’s credibility–if you hear of something, let us know.
  4. Advocate! Stand up for the industry that has been so good to you and to all of us—defend its good name.
  5. And finally, know the facts. They are strongly in our favor.

“The PPAI Expo—the glue that holds the industry together.”

Special message from Paul Bellantone, CAE, PPAI President and CEO and Mary Jo Tomasini, MAS, PPAI Chair of the Board

‘The PPAI Expo—the glue that holds the industry together.’ That description, given by a PPAI member in 2016, was remembered after the tragic event in Las Vegas on October 1. The message we share now is the result of our reflection on The PPAI Expo and PPAI’s long-standing commitment to safety.

In response to the recent events in Las Vegas, we are speaking out today because we think it is important for you to know that Promotional Products Association International takes your safety seriously.

Since 1903, PPAI has focused on creating and maintaining a safe and secure meetings and events environment for our attendees, staff and exhibitors. At The PPAI Expo, and all of PPAI’s meetings and events, the safety of attendees and guests is and always will be of utmost importance. Our staff is thoroughly trained and prepared for each event. Strategic planning with each venue begins far in advance to develop and maintain safety protocols that allow high-quality and confident business opportunities in a safe and inviting environment.

All of this begins with a proactive and forward-thinking PPAI team.

In May, the PPAI Board of Directors, steered by industry leaders, resolved to reaffirm PPAI’s long-standing commitment to safety at live events. This resolution directs PPAI to continue to institute and execute policies and procedures designed to mitigate known or reasonably foreseeable risks to the health and safety of those who participate in PPAI live events, including through the continued employment and assignment of competent PPAI staff, the hiring of appropriate security personnel, and the execution of reasonable registration and admission processes.

As a member of the Exhibition and Meetings Safety and Security Initiative’s (EMSSI) Industry Security Council, we frequently collaborate with a large group of stakeholders who represent all aspects of the exhibition and convention center industry. Through this involvement, our team provides and receives important developments and ideas for an array of best practice safety guidelines and opportunities.

Our commitment to safety remains a priority. No individual, corporation, organization or government can anticipate or prevent every situation or scenario. However, PPAI remains committed to prepare and implement safety protocols designed to protect those who attend, exhibit, work, visit or participate in any PPAI live event.

PPAI has a strategic goal of transforming The PPAI Expo from great to extraordinary, and our commitment to safety is but one ever-present foundation that will advance that objective. We know how much you value this industry and The PPAI Expo, and we thank you in advance for your investment in both.

We value the trust you place in us when you attend our events. We look forward to seeing you in January at The PPAI Expo.

 

PPAI Launches New Community

PromoConnect CommunityI am excited to announce the official launch of PPAI’s newest, member-inspired benefit, Promo Connect. This online knowledge-community platform, offers industry-specific content to promotional products professionals through a channel for ongoing conversation and the exchange of information, ideas and solutions.

I’ve always felt that what makes the promotional products industry unique is its great sense of community—oftentimes seen in competitors working together to strengthen the industry, themselves and others. It’s this community that we hope to embrace and bring to the online world with the introduction of Promo Connect. We understand that many of you already have connections via Facebook, LinkedIn and other platforms. But what makes Promo Connect different is its focus on the promotional products industry.

Whether you want to share your expertise, get your questions answered, help others with their challenges, or collaborate with others on industry-specific initiatives, Promo Connect is the place for you. I invite you to go to community.ppai.org and join the conversation today. I also encourage you to become a frequent visitor and contributor. I hope to see you online.

Sincerely,

Paul

Promotional Products Targeted By Proposed Oklahoma Tax Plan

Take Action To Protect The
Promotional Products Industry

OklahomaPromotional products are under fire in Oklahoma. To solve a budget crisis, a group of Oklahoma state representatives are proposing a host of spending cuts and unfortunately spending on promotional products is a target.

Make no mistake, the Promotional Products Association International (PPAI) is in favor of balanced budgets and the responsible use of tax payer dollars, but it would be a shame for Oklahoma to pass a bill that would eliminate any opportunity for the state to use promotional products in a powerful and effective manner.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce critical messages.

Promotional products are the most cost-effective method to communicate critical messages. On an annual basis, promotional products contribute more than $175 million to the Oklahoma economy, with 416 companies and providing more than 2500 jobs.

Promotional products provide tangible value for their cost and an efficient means of conveying a message and producing desired behavior than traditional advertising methods.

Please reach out to your state representative and tell them that you support responsible spending and the effective use of promotional products to promote essential government programs and urge them to do the same.

Below you will find the letter sent to Oklahoma Governor Mary Fallin, the Oklahoma state legislators and the media by PPAI on behalf of the promotional products industry.

Dear Governor Fallin:

The Promotional Products Association International (PPAI) is in favor of balanced budgets and the responsible use of tax payer dollars, however, despite budget constraints, the Oklahoma legislature and its agencies must still inform and educate the public by marketing its vital services and programs. We maintain that when an organization needs to cut marketing dollars, the decision should be based on the effectiveness of the marketing media in consideration.

The proposed moratorium on promotional products advertising will diminish the ability of the state and its agencies to effectively and efficiently communicate and deliver essential programs and services like education, employment, health care, disaster relief, social services and fire and police protection to the citizens of Oklahoma by eliminating the most useful and tangible form of communication—promotional products.

In short, promotional products advertising is preferred by consumers while other forms of media are avoided or blocked. In fact, promotional products are kept in places and spaces no other advertising medium can touch and provide greater recall, referral and response rates than other forms of advertising.

For government agencies to be effective, they must first keep the lines of communications open by staying in touch with the citizens they serve. One of the most important things to remember in the success of any government service program is what the benefits are and how to gain access them. Promotional products are an integral part of this process and ensure the state of Oklahoma is in touch with its citizens and that essential information is always close at hand.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than four years, and 87 percent recall the advertiser/message, delivering the highest rate of reach, recall and return on investment in the advertising industry.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce life-saving messages.

Promotional products are the most cost-effective method to communicate important messages to Oklahomans. On an annual basis, promotional products contribute more than $175 million to the Oklahoma economy, with 416 companies and providing more than 2500 jobs.

Sincerely,
Paul Bellantone, CAE
President and CEO
Promotional Products Association International

Take action today to support the promotional products industry in the great state of Oklahoma.

Paul

 

PPAI and the Shift from a Transactional to Relational Organization

In the November issue of PPB, Chair Tom Goos, MAS, summarized his term over the past 12 months. In that column, he talked about the Association’s undertaking of a strategic planning session and his pride in the work of the PPAI Board and staff on the resulting strategic plan. He mentioned a new mission statement and the idea that the plan focused on taking the Association from transactional to relational.

The new mission statement—PPAI is the trusted leader delivering essential knowledge, resources and community to ensure the success of our members and the industry—says a lot, not only about where we are going but perhaps where we’ve been.

As we prepared for the strategic planning session, our session facilitator, Seth Kahan, took the time to talk with members. He participated in focus groups, made phone calls and interacted with members one on one. It was the feedback from these members that let us know we had become the trusted leader. I take great pride in knowing that the organization has positioned itself as such.

But the fact that the phrase is still a part of our mission statement is meant to show that we will not rest on our laurels, and as we move forward we not only fully embrace this title, but we plan to focus on it in the future. We will strive in every aspect of our operation to remain your trusted leader, and in doing so, we will move the organization from transactional to relational.

You may be wondering exactly what that phrase means. I must admit, after the strategic planning session, I had to think about it a bit myself.

It means that our strategic plan will take us beyond simply trying to acquire new members and sell additional benefits. It will focus us on reaching deeper into the members we have and enhancing a deeper relationship.

Let’s consider each of the four goals:

  1. Drive meaningful member value and engagement. This goal says nothing about getting more members. It is, as I like to refer to it, our Love goal. We want our members to love us, to trust us and to engage with us—however you choose to engage with us. Whether we’re talking about super users/brand advocates, or the creation of knowledge communities where content will be king, our focus is value and engagement—and is relational in every sense.
  2. Advocate for the industry. A long-standing goal for the Association, advocacy is something we will continue to execute on your behalf. But what changes with this strategic plan is that we want to build a stronger relationship with you, so that we advocate together. Each of you has an opportunity to be a part of our buyer outreach efforts by getting involved in our Get In Touch! campaign. This million-dollar-plus, five-year campaign, will only see its full potential if we work together. Our efforts on the legislative and product responsibility sides are not dissimilar in that they too will garner the most attention and draw the greatest success when we work together. Stronger relationships between you and your Association will build a stronger industry for the future.
  3. Deliver and leverage strategic foresight. By having a greater understanding of what’s ahead, we can better prepare for our future. This goal looks to find and track emerging trends that will or could have an impact on our industry. It’s not just looking at what disruptors might be coming our way and the implication of such, but what opportunities are being created for the industry by these trends.
  4. Manage an efficient and progressive organization. How do we retool PPAI to deliver second-to-none member experiences, interaction and engagement? This might be a deeper dive into technology to enhance member interaction with the Association or developing more personalized relationships with each of our members—basically allowing you to customize your PPAI membership in a way that best meets your needs.

Transactional to relational. You see, no mention of acquiring more members, selling more booths or anything that is transactional. Those may be a byproduct of this strategic plan, and I hope that they are, but it is not our focus. You loving this organization is our goal.

Want more information on this and engaging with PPAI? Call me at 972-258-3050. I’d enjoy sharing with you.