Category Archives: The PPAI Expo

The PPAI Expo 2021 ► Are You In?

Each week, over the past couple of months, I’ve reached out to you by way of these emails and video updates. My goal has been to stay in touch with you and, in some way, offer words of encouragement and information to help you through this pandemic. I hope these updates have been helpful. As we look ahead, PPAI will continue to offer opportunities and solutions for individual and company growth.

One such solution will undoubtedly be The PPAI Expo® 2021. For 18 years, the promotional products industry has gathered in Las Vegas at the Mandalay Bay Convention Center to celebrate the power of promotional products. And we are planning to do the same in 2021. The PPAI Expo will certainly look different than it has in the past, but its purpose will be the same—to provide community, knowledge and a forum to do business. You can trust that we will have your safety in mind as well.

COMMUNITY
For many of you, the sense of community that The PPAI Expo offers is what you cherish the most. And to the degree that it is possible, the PPAI Expo 2021 will be there for you. At the heart of the PPAI Expo is a strong, passionate and interconnected community that comes together each year—a community gathering like no other in our industry. From developing new relationships to connecting with old friends, networking with this community is always at the top of the list for attendees at the PPAI Expo. And the need for that community network has never been so desired as it is today. Serving as the industry’s annual gathering place and the kickoff to business each new year, the PPAI Expo is the crown jewel of community in our industry and it will continue to shine.

KNOWLEDGE
One of the key components to any PPAI Expo is professional development. And in 2021 we will once again set the industry standard in speakers and education opportunities, with 50-plus breakouts and two general sessions. We know that this element of the PPAI Expo is a driver in the decision-making process for many, and we are confident you will be satisfied again with this show. The list of offerings may not be as broad as in previous years, due to some of the overall changes we are making to the PPAI Expo 2021, but the quality will remain. You can expect a timely and relevant lineup of top-level speakers.

BUSINESS
We know that many businesses in our industry have been adversely affected by the pandemic. As a result, for many of you, travel to The PPAI Expo will not be possible, regardless of the state of our nation in January. For those who may be in this position, my commitment to you is that PPAI will be here when you are ready and able to participate.

But if it’s at all possible, attending The PPAI Expo 2021 may well be one of the most important business decisions you can make. Coming out of this pandemic, businesses across all industries will seek unique marketing opportunities to reach their customers. They’ll be searching for ways to break through the clutter that is likely to occur as America gets back to business. The PPAI Expo will be there to help you fill those needs.

But as you might expect, The PPAI Expo 2021 will look different from what you’ve grown accustomed to. We are making some significant changes in order to streamline and facilitate the best business environment possible while considering the challenges you may be facing.

First, we will limit the size of the show. We are making a conscious decision to downsize the footprint of the trade-show floor by 50 percent. This will include limiting the size of booths. This step, along with others, will ease the financial burden for exhibitors while providing a solid business experience for everyone involved.

Second, we will change The PPAI Expo from a three-day to a two-day trade show. This will help both attendees and exhibitors with travel expenses, as well as their time away from the office. To make up for the shortened schedule, we will extend the show hours each day. The new hours will also give us the flexibility to control access to the show floor, if necessary, based on government guidelines.

Finally, we anticipate making PPAI Expo-related virtual opportunities available in advance of, during and after the 2021 live event. Our goal is to make The PPAI Expo a brand you can count on for business opportunities well before and after the live event.

It is highly likely there will be more changes and updates as planning moves forward. I encourage you to stay up to date on the latest developments by visiting The PPAI Expo website for show details and the schedule.

SAFETY
While no one knows exactly what things will look like in January 2021, rest assured that PPAI will go above and beyond to ensure your health, safety and wellbeing. Whether it’s physical distancing, hand sanitizing stations or temperature screening stations, we will exceed the recommended guidelines in order to offer the safest business experience. We are already working with our Las Vegas partners to put things in place.

ppaiexpo21_we-are-in400pxThe PPAI Expo 2021 will be the bright light the industry, your business and our community so desperately needs. We know this event has served as the gathering place for our industry in the past and we anticipate the same for the future. I invite you to share your excitement for The PPAI Expo 2021 today. Go to ppai.org/expo/we-are-in and download your We’re In badge to display on your social, emails and website.

Are you in?

 

Thankful For Your Support

This week it appears a lot of the COVID-19 discussion has shifted to getting the country back to work, which I believe is a positive sign and a step in the right direction for all of us. Of course, we remain cautiously optimistic. Although there is still a great deal of concern, from an overall business perspective, this discussion is indeed promising.

As we all continue to focus on our businesses, I want to take this opportunity to thank you for your ongoing support. Each week I hear from many of you with inspirational words of encouragement and praise for the work your Association is doing. As I have said all along, our goal is to provide the assistance and information that is relevant and needed today, while strengthening your Association for tomorrow. We would not be in a position to do either, without your support. So today we say, thank you—thank you for being a PPAI member and especially thank you to those of you in our volunteer network.

This week is National Volunteer Week, a time to recognize and celebrate those who give so generously of their time to help their communities and organizations. For PPAI, volunteers are the backbone of the Association. You dedicate your time, talents, and voice to the success of the Association. You are an inspiration and exemplify outstanding leadership. That service and dedication is well recognized and greatly appreciated. I invite those of you who are not currently serving within our volunteer network to visit our PPAI Volunteer Community to learn more about the mission and importance of our PPAI volunteers.

With that said, here are this week’s updates:

CARES Act: PPAI’s Government Relations team continues to track developments in D.C. related to additional COVID-19 relief legislation following the CARES Act. While we know some of the Small Business Administration loan initiatives, for example, the Paycheck Protection  Program, have run out of funding, we are keeping a close eye on negotiations between congressional leaders and the Treasury Secretary to finalize new legislation that would replenish those critical relief funds. We will keep following these developments closely and share any actionable information we have with you as soon as possible. You can find the latest information here.

Connecting With Colleagues: As promised, PPAI continues to bring our communities and members together in these times of social distancing. Today, I’m happy to introduce PPAI’s Social Spaces, a series of fun and interactive virtual gatherings for PPAI members. Starting next week, you’ll have a unique opportunity to join colleagues in one of three weekly virtual hangouts. First up is Cereal Talk, a morning hangout for those early birds. The Eat Suite is perfect for those who want to hop in for a virtual lunch. To wind down the day, The Poured Room will host virtual happy hours. Staying connected has never been easier. Sign up for a Social Space today and use this opportunity to maintain interaction with your colleagues.

The PPAI Expo — Early Space-Draw Extension: As we look ahead, The PPAI Expo 2021 is the bright light on the horizon offering the possibility of a reunited industry and the resurgence of the promotional products community. We know this event has served as the gathering place for our industry in the past and we anticipate the same for the future. With that in mind, I want to let our exhibitors know that the early space-draw deadline has been extended by six weeks to June 12, 2020. That means you can still take advantage of early-bird pricing and save $300 per 10×10 booth. Please call your account manager for more information.

Thanks again for your support. Stay healthy and productive. And as always, if you want to contact me directly, please do so at paulb@ppai.org.

Sincerely,

Paul

The PPAI Expo 2020 Marks Extraordinary Start to Decade

The PPAI Expo is such an exciting time for PPAI and the entire industry as we gather together to celebrate all this great industry has to offer. In January, we hosted The PPAI Expo 2020 at the Mandalay Bay Convention Center, and it was such an extraordinary experience. It was incredible to see everyone come together to advance the industry and discover what’s new and next in promotional and experiential marketing. Expo kicks off the year and brings to the forefront innovation, trends and advanced technologies in promotion, gifting, fashion, decorating and sustainability, as well as activation and engagement strategies. This year, more than ever, we’re seeing technology inside the products allowing marketers to measure behavior and track the success of their campaigns.

It is also important to note, that no matter how long we’ve been here as an industry, we’re still growing faster than most media. Last year we grew at more than six percent, which is almost twice the average GDP. What we’re finding is the more advertisers are using digital and other innovative marketing methods the more they’re looking for something like a promotional product to break through the clutter and build a relationship between the brand and the consumer.

Below, I am pleased to share with you a brief recap of just a few of the many highlights from the extraordinary experience that is The PPAI Expo.

Paul

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PPAI hosted The PPAI Expo® January 12-16, which continues to be the largest, occupying more than a million square feet of the Mandalay Bay Convention Center, and longest-running trade show in the promotional products industry. Approximately 13,000 promotional products distributors from nearly 4,000 distributor companies and 33 countries came to Las Vegas to experience the industry’s best-attended show.

Expo Montage

The PPAI Expo 2020 was among one of the largest and most-attended shows in the event’s history. In addition to visiting the more than 1,220 exhibitors occupying a sold-out show floor at the Mandalay Bay Convention Center, the 21,000-plus industry professionals attended more than 115 educational sessions and networking events. Participants were also treated to the updated look and feel of the show that included a brand-new murmuration design.

The 2020 show featured numerous experiences designed to create excitement and engagement in different areas on the show floor. The EXPO Live! interactive stage made its return and provided live streaming of product demonstrations and interviews with notable Expo speakers, exhibitors and industry leaders. The stimulating pop-up activations included fun-filled activities such as roaming photo booths, virtual-reality experiences, donut decorating, live music, and oxygen, caffeine and themed food bars. The Beer Garden offered a laid-back environment on the trade-show floor that welcomed more networking opportunities among industry professionals.

The puppy petting booths returned and were provided by Wagging Tails Rescue. Most of the adorable puppies were available for adoption, and they all live in foster care until they’re adopted to their “fur-ever” families. Therapy goats were also on-site for petting sessions and goat yoga, and they were provided by Petting Zoo 2 U.

The ever-popular Sneak Peek and Product Pavilions featured a new category, Giving Back Products, incorporated into the already-stellar lineup of New Products, Green Products, Made In The USA Products, Express Ship Products and 1st-Time Exhibitor Products. New to the Expo this year was the PPAI Fashion Show, which offered distributors three different opportunities to learn about emerging trends and new supplier products, and the Professional Development Domes, conveniently located right on the show floor, offering attendees additional educational opportunities in a unique space.

During the PPAI Association Update, Bellantone reported on PPAI’s continued organizational growth, noting that the Association reached 16,000 members during this year’s Expo.

During the show, thought-provoking and inspirational general session and keynote speakers included Ben Nemtin of MTV’s The Buried Life; Molly Fletcher, a former sports agent dubbed the “female Jerry Maguire” by CNN and ESPN; and Dr. Rick Rigsby, president and CEO of Rick Rigsby Communications, founder of Rick Rigsby Ministries and former college professor, mostly at Texas A&M University.

In lieu of the annual PPAI Pyramid Awards celebration, recipients were honored in numerous ways throughout the show. This year there were 46 Gold, 35 Silver, 11 Supplier Stars and 10 Supplier Awards of Merit winners. During the annual Chairman’s Leadership Dinner, the industry’s luminaries, dignitaries and leaders celebrated the achievements of two industry legends, Carl Gerlach, MAS, of Gill Studios, Inc., and Roni Wright, MAS, of The Book Company as they were inducted into the PPAI Hall of Fame. Tribute was also paid to this year’s winners of the Distinguished Service Award, Rick Brenner, MAS+, and Kippie Helzel, MAS, and the H. Ted Olson Humanitarian Award recipient Rod Brown, CAS.

The next installment of The PPAI Expo is set to be held January 10-14, 2021, at the Mandalay Bay Convention Center in Las Vegas.

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“The PPAI Expo—the glue that holds the industry together.”

Special message from Paul Bellantone, CAE, PPAI President and CEO and Mary Jo Tomasini, MAS, PPAI Chair of the Board

‘The PPAI Expo—the glue that holds the industry together.’ That description, given by a PPAI member in 2016, was remembered after the tragic event in Las Vegas on October 1. The message we share now is the result of our reflection on The PPAI Expo and PPAI’s long-standing commitment to safety.

In response to the recent events in Las Vegas, we are speaking out today because we think it is important for you to know that Promotional Products Association International takes your safety seriously.

Since 1903, PPAI has focused on creating and maintaining a safe and secure meetings and events environment for our attendees, staff and exhibitors. At The PPAI Expo, and all of PPAI’s meetings and events, the safety of attendees and guests is and always will be of utmost importance. Our staff is thoroughly trained and prepared for each event. Strategic planning with each venue begins far in advance to develop and maintain safety protocols that allow high-quality and confident business opportunities in a safe and inviting environment.

All of this begins with a proactive and forward-thinking PPAI team.

In May, the PPAI Board of Directors, steered by industry leaders, resolved to reaffirm PPAI’s long-standing commitment to safety at live events. This resolution directs PPAI to continue to institute and execute policies and procedures designed to mitigate known or reasonably foreseeable risks to the health and safety of those who participate in PPAI live events, including through the continued employment and assignment of competent PPAI staff, the hiring of appropriate security personnel, and the execution of reasonable registration and admission processes.

As a member of the Exhibition and Meetings Safety and Security Initiative’s (EMSSI) Industry Security Council, we frequently collaborate with a large group of stakeholders who represent all aspects of the exhibition and convention center industry. Through this involvement, our team provides and receives important developments and ideas for an array of best practice safety guidelines and opportunities.

Our commitment to safety remains a priority. No individual, corporation, organization or government can anticipate or prevent every situation or scenario. However, PPAI remains committed to prepare and implement safety protocols designed to protect those who attend, exhibit, work, visit or participate in any PPAI live event.

PPAI has a strategic goal of transforming The PPAI Expo from great to extraordinary, and our commitment to safety is but one ever-present foundation that will advance that objective. We know how much you value this industry and The PPAI Expo, and we thank you in advance for your investment in both.

We value the trust you place in us when you attend our events. We look forward to seeing you in January at The PPAI Expo.

 

Industry Transformation & A Time To Pivot

As an advocate and evangelist for our industry, I’ve spent the better part of my career traveling the US (and the world) to tell anyone who would listen that the promotional products business is about so much more than selling products at the lowest price.

This year at The PPAI Expo it was more evident than ever that the overwhelming influence of technology and access is making industry stakeholders reconsider and reposition how they go to market now and in the future.

With this, it is my pleasure to feature a guest blog I stumbled upon from Boundless Marketing Manager, Stephanie Freyer, who along with her team is responsible for delivering ‘Brand Love’ moments—everyday. Steph’s observations are on the mark and sum up, quite well, what so many in the industry are experiencing today.

Enjoy the read.

Paul


2016’s Guiding Trend in Promotional Products

Has Nothing to do With Products

Coming to you live from Las Vegas at the Promotional Products International Association’s (PPAI’s) largest event of the year and the biggest trade show in our industry, I’m excited to reveal some of the insightful marketing trends we’ve seen at this year’s Expo. In case you aren’t familiar with Expo, PPAI hosts over 1,300 exhibiting suppliers and 11,000 distributors from across the globe – all clamoring into the Mandalay Bay Convention Center on the heels of the International Consumer Electronics Show (CES) to find out what the hottest new products for 2016 will be.

After closing out day two of the Expo, I sat in my hotel room trying to digest everything I had been absorbing over the past couple of days. I could have easily started writing about the cool life-hack products that are perfect for, say, people who are taking photos all day (like me), or just want their phone readily available to make sure they can check email without digging through their bag (see below for “slingback” and “pop socket” to name a few). But while these little life hacks are cool, catchy, and buzz-worthy, they aren’t the real takeaway of the event.

PopSocketSlingback2

Products for Mobile: Pop Socket & Slingback

Even more impressive than capitalizing on the mobile trend is how deeply our suppliers are invested in their products. From specialized trend research teams, to full-fledged development departments, to entire facilities dedicated to quality assurance, our suppliers are investing in resources that will ensure their products are not only on-trend and meeting consumer needs, but also following compliance laws and making sure they are safe, and risk-free for our clients and end users.

I initially predicted that come time to write this blog post, I’d be sitting here compiling the brand-new items hitting the market. In a recent Facebook post, I remarked on being curious about which trends from last week’s CES show would carry over to PPAI—I joked about seeing branded holograms and mused about new wearables. And while I did see plenty of wearables (and even virtual-reality products…and drones!) what I found is that most of the products at PPAI are not, in actuality, “new.” At first, I was surprised to see that most of what I looked at was the same as last year, with a slight enhancement—a 2.0 version. But this is, in fact, the crux of one of 2016’s guiding trends.

BoundlessFacebook

LogoIncludedApp

Source: @LogoIncluded Twitter Account

On Wednesday, I spoke with a supplier partner of ours about their fitness tracker device, and in discussing a proprietary app they built for it, he actually said the words “to us, the app was the most important part.” Hold the phone. That is quite a strong (and telling) statement. We are in a PRODUCTS industry, people! Promotional products. But as it turns out, the most important thing about promotional advertising moving forward won’t be the product alone, and this show wasn’t about the next groundbreaking item on the market that no one had ever seen before. It was about driving the next level of engagement…it was about the enhancements that can be made to products to make them even more useful, even more necessary, even more relevant to a consumer.

The seeds of this trend were planted in my head at the first session I attended on Tuesday morning with marketing guru and renowned author Seth Godin. Godin speaks in an almost lyrical way—gliding through pretty words and impactful phrases. He is ever-inspiring, and seemingly easy-to-follow—yet he spends most of his time illustrating abstract concepts that are eventually boiled down into a simple idea. His style, his writing, and his whole point is to get marketers to think differently. As Godin said, “one of the biggest marketing challenges is that most of the people you are trying to sell to don’t think they have a problem that only you can solve.” In essence, brands are challenged to put products into the world that play a critical role in consumers’ lives—and do it better than the next guy.

Seth Godin Session

Seth Godin’s Opening Keynote at The PPAI Expo

In case you haven’t been following Boundless on Twitter, we’ve been tweeting out soundbites heard throughout the Expo from our top suppliers. Reading them back to myself gave me the opportunity to clearly identify the theme that had already been manifesting in my mind.

TweetsPPAI

Tweets from PPAI 2016

All the suppliers I spoke with told a similar story in a different way: the product is only a part of the equation. The critical ingredient is finding a way to create a marketing tool (a promotional product) that builds a relationship. How do we enhance a product so that it actually becomes a necessity, or occupies a permanent spot on your desk or in your bag? Something you couldn’t imagine living without?

We need to pay attention to how people interact with products. In what situations and contexts do people have challenges that need to be solved? How can a product be enhanced to meet those needs?

For some suppliers like the one mentioned above, that means building a client-branded app that not only connects to a fitness tracker like a FitBit, but lets users interact with each other—from engaging in fitness competitions to arranging meetups. For others, it means designing a special pocket in a bag that addresses a unique need for a certain demographic or interest group. And yet for others, it means leveraging a digital rewards code to connect on the platform we use most: the internet. Some suppliers embrace the age of digital connectivity by creating products that continue to make it easier for us to stay connected with one another—from chargers, to tablet stands, to storage devices—they’ve developed a product that once you have, you cannot live without. Or at least, you think you can’t. Addressing a unique need, driving people to a connected platform, serving up a branded web experience—all of these methods produce a more engaging interaction with a consumer.

All this to say: the pen, the water bottle, and the grocery tote aren’t going anywhere. Value can be found in any product that is suited for the audience and is “sticky” because of utility or novelty. But the future of our industry lies in the type of functionality that goes deeper than the bag that sits in your trunk. It taps into our basic human need to connect. It gives us avenues to build relationships over an extended period of time, and it makes us feel like we can trust in brands. From what I can tell, 2016 is going to be a great year for promotional marketing.

StephBio

When Worlds Collide

Based on keynote speaker, Tony Hsieh’s “collision model” this year The PPAI Expo not only created community and co-learning, but an astounding 800,000+ collisions.

The PPAI Expo 2014 Marks 5-Year High  in Attendee and Exhibitor Numbers

The PPAI Expo 2014 Marks 5-Year High in Attendee and Exhibitor Numbers

For one week the promotional products industry comes together to launch their year, and this year they came out in force to gather industry insights and trends and set the stage for the year to come. Whether it is The PPAI Expo’s sheer size and quality or professional development and business-building opportunities, no other industry event provides this level of engagement and access to the promotional products market, its leaders, brands, new products, services and solutions.

This year, The PPAI Expo ranked 53rd among all U.S. trade shows on the Trade Show Executive Gold 100, but it is clear The PPAI Expo is the number one trade show in our industry and 2014 was personally my favorite so far.

The PPAI Expo 2014 generated growth in both attendee and exhibitor participation. At more than a million square feet of exhibition and education space, The PPAI Expo is the largest single gathering of suppliers, decorators, technology providers and distributors in the industry dedicated to showcasing new, green and Made in America products, decorating technology, motivational strategies, professional development and leadership and global access to the promotional products marketplace.

I am pleased to report The PPAI Expo 2014 attracted a five-year high of more than 11,500 attendees from all 50 states, Washington, D.C., Puerto Rico, the U.S. Virgin Islands and 34 countries, representing our fourth consecutive year of growth. Professional development and education session attendance also experienced significant increases. In fact, Zappos.com CEO, Tony Hsieh’s general session had one of the largest crowds ever measured with an overflow attendance of more than double the previous year.

This year, significant growth was generated through an increase in promotional products suppliers, decorators and distributors, as well as the co-location of the Recognition Professionals International conference with PPAI’s brand. pavilion. With the additional growth, exhibit and education space totaled more than 1,100,000 square feet, with more than 1,400 exhibiting companies in more than 3,250 booths.

We hosted more than 120 professional development and certification sessions drawing standing-room-only attendance to education tracks highlighting business management, product responsibility, marketing, sales and service and technology.

With guidance from the Association’s Product Responsibility Advisory Group, industry committees and advisory groups, PPAI launched ‘Product Safety Aware’, a program designed to enhance an industry-wide commitment and culture where companies are not only aware of product safety but are leading the discussion at every level in the promotional products channel.

The general session and keynote line-up included remarks from Zappos.com CEO, Tony Hsieh, The Mark of a Leader’s CEO & Chief Storyteller Doug Keeley;  Valorie Burton discussed how to be better, not bitter; and our industry’s own, Mark Graham of RIGHTSLEEVE and Bobby Lehew of Robyn Promotions who walked the audience through the three important models to consider in business and how to market a business to not merely survive turbulent times but to stay alive and thrive.

We recognized more than 160 companies and individuals with Suppliers Achievement, Pyramid, Image, Technology and Supplier Star awards and during the PPAI Chairman’s Leadership Dinner we gave special honors to Don Lafferre as the 2014 PPAI Hall of Fame inductee, Mike Schenker, MAS, as the recipient of the 2014 PPAI Distinguished Service Award and Peter Geiger as the recipient of the 2014 H. Ted Olson Humanitarian Award.

For the last two years I have talked to anyone that would listen about PPAI’s goal of delivering industry Visibility, Viability, Credibility and Community—we now add Commitment, Culture and Confidence to our pledge of industry advocacy. This philosophy was exemplified through Tony Hsieh’s inspirational keynote address where he explained the Zappos model of creating community, co-learning and collisions. Attendees were excited to hear how Zappos.com builds business by accelerating collisions between co-workers and their communities through organic growth generated as a result of strategic design, location and traffic flow—promoting interaction, collaboration and commerce.

Based on the Zappos.com model, The PPAI Expo week generated more than 800,000 collisions in over a million square feet at the Mandalay Bay Convention Center in Las Vegas!

Looking Forward To This Year And The Next

Next year, The PPAI Expo 2015 will be held Sunday through Thursday, January 11-15, 2015, at the Mandalay Bay Convention Center in Las Vegas; the SAGE Show will take place, April 23-25, 2014, in Fort Worth, Texas and Expo East will be held May 19-21, 2014, in Atlantic City, New Jersey. For more information, visit The PPAI Expo, SAGE Show and EXPO East.

I hope to see you at one or all of the upcoming events!

Paul

A Message From PPAI – Health Care Reform—How to calculate hours worked by commissioned salespeople

Dear Colleagues,

It was good seeing so many of you at The PPAI Expo 2013 in Las Vegas.  I hope you found the industry’s premier event to be both enjoyable and productive.

As you all know, health care responsibilities for “large” employers are rapidly approaching in 2014. What you may not know is that the IRS is currently evaluating how to calculate hours worked by commissioned salespeople to determine if that employee is “full time” for the purposes of the health care reform law.  We received a number of questions about this topic during The Expo last week and asked that PPAI’s counsel outline the various options the IRS has identified to help you make that calculation. The information can be located here, PPAI COMMISSION ACTIVITY AND HEALTH CARE REFORM.

PPAI also has a “planning tool” that can also help you work through some of these issues.  It can be found at: http://www.ppai.org/inside-ppai/ppai-law/Pages/CheckUPResource.aspx

I hope you find this information helpful and, as always, let me know if there’s anything we can do to help you grow your business.

Regards,

Paul

Under The Big Top!

Irvin Feld built an iconic entertainment enterprise in Ringling Bros. and Barnum & Bailey Circus by elevating the consumer’s experience and putting a big show under one tent. And so, too, has PPAI.

In a few short months, The PPAI Expo will bring together – under one roof – nearly 1,400 suppliers presenting hundreds of thousands of products, and tens of thousands of industry professionals.  These energized and motivated industry professionals will take part in face-to-face networking, awards and recognition, more than one hundred hours of professional development and so much more—all in nearly a million square feet of exhibition space at The Mandalay Bay Convention Center in Las Vegas. The PPAI Expo, January 14-18, 2013,  really has it all under one big top. If you haven’t registered for The PPAI Expo yet, here’s the link.

Speaking of tops, I am pleased to announce The PPAI Expo has once again been ranked in the Top 50 U.S. tradeshows by Trade Show Executive’s Gold 100. I hope you have a chance to read about your industry tradeshow’s latest achievement.

As always, I thank you for your support of PPAI and hope you’ll let me know if there’s anything I can do to help you grow your business.

See you at The PPAI Expo 2013!

Paul

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The PPAI Expo Ranked As 47th Largest Show

In 2012 Trade Show Executive Gold 100

Promotional Products Association International announced The PPAI Expo, North America’s largest international promotional products tradeshow, ranks 47th on the 2012 Trade Show Executive magazine’s list of the Gold 100.  The rankings, published in the October special issue of TSE, are based on a three-part, same-show comparison including show size, growth and attendance as well as innovation, social media practices, green initiatives, global participation and economic impact.The PPAI Expo has been ranked in the Top 50 of the Gold 100 since the ranker’s inception in 2007.

“Comprehensive market access and the highest quality tradeshow experience are vitally important to the mission and values of PPAI as an international trade association, and they are essential to the success of our industry in delivering proven promotional products marketing and communications strategies to buyers around the world,” said Paul Bellantone, CAE, PPAI president and CEO.

North America’s largest international promotional products tradeshow at a million-plus square feet, The PPAI Expo was held January 10-14, 2011, in Las Vegas, Nevada. The PPAI Expo brought 11,718 distributors under one roof for the five-day event and featured more than 1,447 exhibiting companies occupying 330,600 net square feet of exhibit space at the Mandalay Bay Convention Center. With a total of more than 20,315 participants the overall non-gaming economic impact of The PPAI Expo 2011 was estimated at more than $19 million by the Las Vegas Convention and Visitors Authority.

“We are very proud of our long-standing commitment to producing a Top 50 tradeshow. It is very gratifying for The PPAI Expo to be recognized by Trade Show Executive magazine as a 2012 Gold 100 tradeshow,” said Darel Cook, PPAI director of expositions. “I believe the size of The PPAI Expo is a direct outcome of our focus on producing the most valuable tradeshow for our members and industry. Being ranked the best tradeshow in the promotional products industry, year after year, has been and will always be our primary motivator. That’s what makes us most proud.”

The shows held in 2011 that make up the fifth annual Trade Show Executive Gold 100 tallied a total of 42,458,142 net square feet (nsf), a increase from the 2010 events, which topped 39,192,000 nsf.

“The 100 tradeshows that make up the ‘Gold 100 Class of 2012’ made notable gains in exhibit space, exhibitors and attendees over the previous year, and outperformed TSE’s Composite Index of Trade Shows as well,” said Darlene Gudea, president of Trade Show Executive Media Group.

For more information about The PPAI Expo 2013 to be held at the Mandalay Bay Convention Center in Las Vegas, January 14-18, 2013, visit www.expo.ppai.org.