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I hope this update finds you healthy, finding ways to remain productive and successfully adjusting to these unprecedented times. As we continue to monitor the latest information and news on COVID-19, PPAI remains steadfast in our dedication to you and your businesses today and tomorrow. In fact, we currently have weekly meetings of our staff directors, our Board of Directors and daily meetings of our executive team. We are focused on getting you the critical services of today and securing a healthy organization for tomorrow.
Last week, I talked about our online community platform Promo Connect and our COVID-19 information page — resources available to help you navigate these uncharted waters. I also addressed some PPAI event cancellations and postponements. Today, I will update you on additional services and opportunities that are available to you.
Below you’ll find information on two of our affinity partners, Affinity HR Group and Paley Rothman Attorneys at Law. We believe both might be of assistance to you at this time. You’ll also find information from the Small Business Administration on available loans and a link to a recap of the CARES Act, which is providing relief to small businesses and individual operators.
I’ve included information on relief PPAI is offering to regional associations, opportunities for our members in Canada and a couple of programs where we are waiving fees. Also, if you are unable to get to your printed copy of PPB, it is available via flipbook and online. The April issue spotlights eight of the best multi-line reps in the industry and shares proven ways to cultivate diversity in your company. Plus, 12 calming self-care products that tell recipients you care about them along with some simple ways to hack your workday and get more done.
Finally, below you will find the details of a podcast I’ll be doing with ASI President and CEO Tim Andrews tomorrow. I hope you’ll be able to join us.
As I mentioned last week, we continue to evaluate and redefine every aspect of our business as necessary to provide you with the support you need in these tough times. Like many of you, I had to make the difficult decision to reduce staffing, salary and benefit and overhead expenses. And as I shared with the PPAI board last week, there is no comfort in numbers when making these difficult decisions, and I empathize with their role as company and industry leaders. I encourage you to let us, and our strategic partners, know if there is something you think we can help with as you transform your own business to adjust to these unprecedented circumstances.
Human Resources Assistance – PPAI’s affinity partner, Affinity HR Group, is a national HR consulting firm specializing in addressing the needs of small to mid-sized businesses. Affinity HR Group is staffed by a group of seasoned HR professionals with years of combined experience providing sound people support to clients nationwide. Affinity HR’s team offers PPAI members exclusive member-only discounts on a wide range of HR services. They’ve put together the COVID-19 Workplace Response Plan.
Legal Assistance – PPAI’s affinity partner, Paley Rothman Attorneys at Law, offers PPAI members a free 15-minute legal consultation. This can be immediately helpful to your business as you review contracts and employee issues. PPAI has retained Paley Rothman to answer your legal questions, so be sure to give them your PPAI number when setting up your consultation appointment. Get your legal questions ready and call Jessica Summers at 301-968-3402 to set up your free 15-minute consultation.
Small Business Administration (SBA) Disaster Recovery Assistance – In response to the coronavirus (COVID-19) pandemic, small-business owners in all U.S. states, territories and Washington D.C. are eligible to apply for an Economic Injury Disaster Loan advance of up to $10,000. The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support to help overcome a temporary loss of revenue. Funds will be made available within three days of a successful application, and this loan advance will not have to be repaid.
CARES Act: What It Means To You – PPAI continues to closely monitor developments in Washington, D.C, closely. The recent U.S. legislation aimed at providing relief to businesses and individuals affected by the coronavirus pandemic, the CARES Act, has significant implications for the promotional products industry. It provides disaster relief for industry companies, including deferred tax payments, loans with forgiveness options and direct payments to businesses and individuals. Find out what it means for you. We will also hold a Webinar on the topic this Friday (4/3/20) at 1:00 pm CT.
For Our Members In Canada – Promotional Product Professionals of Canada (PPPC) has purchased services from the Michigan Promotional Products Association (MiPPA) to allow free webinar access. Keep in mind that the webinar content is originating from and created in the U.S., but most topics will be universally applicable. All webinars are eligible for PPAI certification points. PPPC is working to create Canadian-specific webinars and French content in the coming weeks.
Legal Counsel For Regional Associations – PPAI understands the importance of a strong regional community and remains committed to the regional associations, some of which are rescheduling or cancelling spring events. To help, the PPAI Board of Directors will pay two hours of legal fees for each regional, as needed, as they address these issues.
Certification And Pyramid Submission Fees Waived – Beginning Wednesday (4/1/2020) through June 30, the TAS, CAS and MAS application fees will be waived and pricing for Associates will be at a 50 percent discount. Additionally, this year’s Pyramid Awards submission fees are being waived. This competition will open on April 27 and close May 29.
COVID-19 Podcast Featuring ASI President And CEO Tim Andrews And Myself – On Wednesday, April 1 from 1-2 pm CT (2-3 pm ET), I will join Tim Andrews for a special industry Town Hall, “COVID-19 Crisis: The Industry’s Leaders On Where We Go From Here.” As leaders of the promotional products industry’s two largest member organizations, we’ll discuss what each organization is doing now to assist members, the $2 trillion stimulus package, share advice on what small businesses can do now to survive and even thrive throughout the crisis, and outline action plans and forecasts for the coming months. If you can’t attend live, we’ll share a link to the recording in PPB Newslink, at ppai.org/coronavirus-information and across PPAI’s social media. Register now as space is limited.
While I hope all, or at least some, of these items will be of assistance to you, more importantly, I hope you, your families and your colleagues will remain in good health.
I am excited to share with you that PPAI has been named to Outside magazine’s 50 Best Places to Work. At PPAI we have incredibly talented and hard-working team members who strive every day to connect with each other and serve the communities we work and live in to make a meaningful difference. I couldn’t be prouder of and more grateful for our PPAI team members, for the amazing culture, work environment and community impact we have here at PPAI.
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“We are honored to be named to this list of exceptional companies with warm and welcoming environments prioritizing work-life balance,” said PPAI President and CEO, Paul Bellantone, CAE. “This recognition acknowledges our past efforts and helps set goals for the future as a best-in-class employer. There is a sense of accomplishment and community that comes from working at PPAI that I personally believe is hard to find elsewhere.”
PPAI offers numerous perks throughout the year, including an annual animal-themed obstacle race to raise money for animal rescue. The organization also organizes fun-filled, team-building fitness challenges such as marshmallow archery, black-light dodgeball, ax throwing and escape rooms. Committees comprised of staff also organize an annual cornhole tournament and two annual staff outings to go along with quarterly birthday celebrations, in addition to Halloween costume contests, chili cook-offs, on-site massages and food truck treats.
“Working at PPAI encompasses purposeful and rewarding work as we advocate for and advance the promotional products industry, while promoting a relaxed and comfortable atmosphere,” said PPAI Human Resources Manager Doris Sweely. “For PPAI to be recognized as one of The 50 Best Places to Work in 2019 is a proud moment both professionally and personally. It reinforces that we have a true family culture where work-life balance is modeled and encouraged.”
This is PPAI’s first time being honored by Outside, which has compiled a “Best Places to Work” list since 2008. PPAI was one of just two organizations in Texas to be honored; C1S Group in Dallas landed at No. 48.
Outside is America’s leading active lifestyle magazine, with more than two million readers a month. For more than 30 years, the magazine has covered travel, sports, adventure, health and fitness, as well as the personalities, environment and style and culture of the world “outside.” Along with receiving many other accolades, Outside is the only magazine to win three consecutive National Magazine Awards for General Excellence.
Special message from Paul Bellantone, CAE, PPAI President and CEO and Mary Jo Tomasini, MAS, PPAI Chair of the Board
‘The PPAI Expo—the glue that holds the industry together.’ That description, given by a PPAI member in 2016, was remembered after the tragic event in Las Vegas on October 1. The message we share now is the result of our reflection on The PPAI Expo and PPAI’s long-standing commitment to safety.
In response to the recent events in Las Vegas, we are speaking out today because we think it is important for you to know that Promotional Products Association International takes your safety seriously.
Since 1903, PPAI has focused on creating and maintaining a safe and secure meetings and events environment for our attendees, staff and exhibitors. At The PPAI Expo, and all of PPAI’s meetings and events, the safety of attendees and guests is and always will be of utmost importance. Our staff is thoroughly trained and prepared for each event. Strategic planning with each venue begins far in advance to develop and maintain safety protocols that allow high-quality and confident business opportunities in a safe and inviting environment.
All of this begins with a proactive and forward-thinking PPAI team.
In May, the PPAI Board of Directors, steered by industry leaders, resolved to reaffirm PPAI’s long-standing commitment to safety at live events. This resolution directs PPAI to continue to institute and execute policies and procedures designed to mitigate known or reasonably foreseeable risks to the health and safety of those who participate in PPAI live events, including through the continued employment and assignment of competent PPAI staff, the hiring of appropriate security personnel, and the execution of reasonable registration and admission processes.
As a member of the Exhibition and Meetings Safety and Security Initiative’s (EMSSI) Industry Security Council, we frequently collaborate with a large group of stakeholders who represent all aspects of the exhibition and convention center industry. Through this involvement, our team provides and receives important developments and ideas for an array of best practice safety guidelines and opportunities.
Our commitment to safety remains a priority. No individual, corporation, organization or government can anticipate or prevent every situation or scenario. However, PPAI remains committed to prepare and implement safety protocols designed to protect those who attend, exhibit, work, visit or participate in any PPAI live event.
PPAI has a strategic goal of transforming The PPAI Expo from great to extraordinary, and our commitment to safety is but one ever-present foundation that will advance that objective. We know how much you value this industry and The PPAI Expo, and we thank you in advance for your investment in both.
We value the trust you place in us when you attend our events. We look forward to seeing you in January at The PPAI Expo.
In the November issue of PPB, Chair Tom Goos, MAS, summarized his term over the past 12 months. In that column, he talked about the Association’s undertaking of a strategic planning session and his pride in the work of the PPAI Board and staff on the resulting strategic plan. He mentioned a new mission statement and the idea that the plan focused on taking the Association from transactional to relational.
The new mission statement—PPAI is the trusted leader delivering essential knowledge, resources and community to ensure the success of our members and the industry—says a lot, not only about where we are going but perhaps where we’ve been.
As we prepared for the strategic planning session, our session facilitator, Seth Kahan, took the time to talk with members. He participated in focus groups, made phone calls and interacted with members one on one. It was the feedback from these members that let us know we had become the trusted leader. I take great pride in knowing that the organization has positioned itself as such.
But the fact that the phrase is still a part of our mission statement is meant to show that we will not rest on our laurels, and as we move forward we not only fully embrace this title, but we plan to focus on it in the future. We will strive in every aspect of our operation to remain your trusted leader, and in doing so, we will move the organization from transactional to relational.
You may be wondering exactly what that phrase means. I must admit, after the strategic planning session, I had to think about it a bit myself.
It means that our strategic plan will take us beyond simply trying to acquire new members and sell additional benefits. It will focus us on reaching deeper into the members we have and enhancing a deeper relationship.
Let’s consider each of the four goals:
- Drive meaningful member value and engagement. This goal says nothing about getting more members. It is, as I like to refer to it, our Love goal. We want our members to love us, to trust us and to engage with us—however you choose to engage with us. Whether we’re talking about super users/brand advocates, or the creation of knowledge communities where content will be king, our focus is value and engagement—and is relational in every sense.
- Advocate for the industry. A long-standing goal for the Association, advocacy is something we will continue to execute on your behalf. But what changes with this strategic plan is that we want to build a stronger relationship with you, so that we advocate together. Each of you has an opportunity to be a part of our buyer outreach efforts by getting involved in our Get In Touch! campaign. This million-dollar-plus, five-year campaign, will only see its full potential if we work together. Our efforts on the legislative and product responsibility sides are not dissimilar in that they too will garner the most attention and draw the greatest success when we work together. Stronger relationships between you and your Association will build a stronger industry for the future.
- Deliver and leverage strategic foresight. By having a greater understanding of what’s ahead, we can better prepare for our future. This goal looks to find and track emerging trends that will or could have an impact on our industry. It’s not just looking at what disruptors might be coming our way and the implication of such, but what opportunities are being created for the industry by these trends.
- Manage an efficient and progressive organization. How do we retool PPAI to deliver second-to-none member experiences, interaction and engagement? This might be a deeper dive into technology to enhance member interaction with the Association or developing more personalized relationships with each of our members—basically allowing you to customize your PPAI membership in a way that best meets your needs.
Transactional to relational. You see, no mention of acquiring more members, selling more booths or anything that is transactional. Those may be a byproduct of this strategic plan, and I hope that they are, but it is not our focus. You loving this organization is our goal.
Want more information on this and engaging with PPAI? Call me at 972-258-3050. I’d enjoy sharing with you.
For many years, PPAI has been an active member of the Incentive Federation. This organization is dedicated to promoting and protecting the incentive industry which includes promotional products, recognition items and related promotions. This group is now in conversations with the Occupational Safety and Health Administration (OSHA), regarding recent changes to their Safety and Health Program Management Guidelines. Under these new guidelines, OSHA points to the negative success safety incentive programs have had in the work place:
“Incentive programs for workers or managers that tie performance evaluations, compensation, or rewards to low injury and illness rates can discourage injury and illness reporting. Point systems that penalize workers for reporting injuries, illnesses, or other safety or health concerns have the same effect, as can mandatory drug testing after reporting injuries. Effective safety and health programs recognize positive safety and health activities, such as reporting hazardous conditions or suggesting safer work procedures.”
These new Safety and Health Program Management Guidelines puts a negative stigma and a blanket generalization on all safety incentive programs, which is just not the case. Limiting potential hazards in the work place is something both employees and employers take very seriously in an effort to have a safer workplace, and all methods of safety prevention should be considered when trying to achieve these objectives.
The Incentive Federation response highlights in great detail how injuries have been in steady decline from the 12-year period of 2003-2014 reported by the U.S. Bureau of Labor Statistics. I encourage you to take a look and better inform yourself on the current guideline changes taking place.
Additionally, I will be heading to Washington, D.C. next week as part of our annual lobbying event—the Legislative Education and Action Day or L.E.A.D.—and we will be sure to share the effectiveness of well-designed safety programs in reducing worker injuries and improving employee morale.
If you have any questions about this report or our work in DC, please contact me and I’ll be happy to discuss it with you.
As the PPAI Public Affairs team, our DC-based Lobbyist and 80 of the most engaged, dedicated and motivated volunteers prepare for the Legislative Education and Action Day (L.E.A.D) next month in Washington, DC, I thought this would be an appropriate time to share PPAI’s 2016 Legislative Agenda.
Please take a few minutes to read through the industry- and small business-critical issues we will focus on during our Capitol Hill visits in May, and throughout the year during PPAI’s L.E.A.D. Local and recess visits.
It doesn’t take a lot to get engaged in industry advocacy but the payoff is tremendous. Want to get involved? Start here – at the PPAI Law website or contact Joseph Landeros at firstname.lastname@example.org or 972-258-3015.
Let’s work together to grow and protect this amazing industry.