Tag Archives: Advocacy

A Brief Update From Your Association

Happy belated Independence Day. I hope you are doing well and were able to enjoy a long holiday weekend, taking a welcome and well-deserved break with friends and family. I know many of you are struggling with the new challenges brought on by the recent spike in COVID cases and its impact on our families and businesses. Hopefully, you were able to set all that aside for a day or two to rest, relax, reset, and refocus.

This week I only have a few items I want to cover:

  • Payroll Protection Program Extension
  • Gathering Industry Sales Data
  • PPAI’s Rapid Re-planning Efforts
As previously reported in PPB Newslink, the U.S. House of Representatives and Senate passed legislation to extend the Payroll Protection Program deadline until August 8, giving you more time to take advantage of money allocated to small businesses. President Trump signed the legislation Saturday. The PPP provides forgivable loans of up to $10 million to small business to help meet payroll and other day-to-day operation expenses. Be sure and take advantage of this opportunity. At last report, billions of dollars were still available. If you need more information, visit the U.S. Small Business Administration website.

In the next week or so, PPAI will be sending out a survey focused on benchmarking our industry sales through the first two quarters of 2020. While we’ve heard numerous reports of companies being significantly down, we’ve also heard from others who have found ways to pivot and make progress. Additionally, there are signs that ‘traditional’ (non-PPE) business has been picking up overall. Help us report reliable information on industry sales by responding. The survey will have no more than 10 questions and won’t take longer than a few minutes to complete. Whether it’s a “misery loves company” scenario or one that offers cautious optimism, this benchmarking survey will give us some clear indication of where we stand as an industry and hopefully some best practices and benchmarks for moving forward.

I also want to update you on the steps we’re taking at PPAI to ensure the well-being of your Association, as well as best position us to help you and your business over the coming months. The short-term strategic initiative we are working on, which we are referring to as the rapid re-planning process, is focused on providing you with the programs, products, and services you’ll need over the next 12 months, while also taking into consideration the fiscal well-being of PPAI. As part of this process, we are looking at each division of PPAI and examining it within three possible scenarios for what the industry and the Association will look like a year from now. We are considering what makes the most sense in a best-case, worse-case or no-change scenario. While in our normal strategic planning process, the board of directors would look out three to five years, this rapid re-planning process is short-term, focused, and meant to guide us through the next year. If you would like more information on how to implement this process in your own business, I can put you in touch with the expert facilitator guiding us through this process.

As always, you have my email and phone number. Please don’t hesitate to reach out and share your thoughts and suggestions. They are always welcome.

Stay safe. Stay strong. Stay productive.

Paul

Advocating For Our Industry In Good Times And Bad

One of the most important things an association does for its members is advocacy. This is at the core of every industry association, including yours. In both good times and bad, PPAI focuses on informing influential, targeted audiences on the power of promotional products and the businesses and stories that make up the industry.

In recent years, our efforts on Capitol Hill in Washington, D.C. and with the GET IN TOUCH!  advertising campaign have paid great dividends. Most federal and state legislators are well aware of the promotional products industry. There is also significant awareness of our industry’s relevance in the advertising and marketing communities. Complementing the awareness driven by the GET IN TOUCH! campaign are the multi-million-dollar marketing campaign tools members are encouraged to use in their own marketing efforts. These robust advocacy efforts continue today and are the focus of this update.

This year, as I mentioned in a previous update, we’ve had to cancel our annual Legislative Education and Action Day (L.E.A.D.) and our in-person visits to D.C. Instead, next week we will embark on a virtual L.E.A.D.—L.E.A.D. From Home—one that every member can participate in. Personally, I will miss seeing those of you who would have joined us in D.C., but the current situation leaves us with no other options.

We urge all of you to join us in thanking your members of Congress for their support of small businesses. Encourage them to continue to give you the tools and resources you need to keep your doors open and your employees paid because small businesses will be the backbone of this country’s economic recovery.

Here’s how to participate in this year’s L.E.A.D. From Home:

  • Mark your calendars for this program starting Monday, May 4.
  • Email or call your member of Congress.
  • Forward the provided emails to your team members and industry peers and encourage them to participate as well.

Our hope is that these messages will keep our industry top of mind in Congress and help to ensure a brighter future for the industry that has been so good to all of us.

The GET IN TOUCH! campaign, which was recently updated, can also be used without leaving your home. It is the perfect way to keep your brand and messaging in front of your customers. The campaign is even more important now as you work to stay in touch with your customers and prospects. Get the buyer outreach toolkit, and take advantage of the thought-provoking images, engaging videos, new research-based infographics and more. In fact, many members are currently working with our staff to customize their own branded broadcast-ready video spots that were created as part of the campaign. To get your customized video spot, reach out to Get In Touch! program manager, Kim Todora at KimT@ppai.org.

Finally, I want to update you on some of the organizational changes we’ve had to make here at PPAI. As I committed to you in March, our primary goals during this period of COVID-19 uncertainty are twofold. First, to make sure we continue to provide essential services to members and the promotional products industry and marketplace. Second, to make the necessary business decisions to ensure that there is a strong and relevant trade association in place to help you recover and rebuild when the business constraints of the pandemic are eased, if not lifted.

PPAI is a lagging indicator of our industry’s business climate, specifically as it relates to membership recruitment and retention, whereby reported sales volume determines the dues payable to the Association. Membership dues account for about 50 percent of the Association’s total revenue. The other half of our revenue—and the driver behind most of our profitability—involves trade shows, live events, conferences, advertising, sponsorships and registrations fees. So how will the pandemic impact PPAI in the short- and long-term?

We expect member companies will continue to experience an annual decline in sales which will adversely affect the dues revenue we collect. On top of that, to the extent that I can reasonably foresee the future, those other revenue sources will suffer significant declines through 2020, somewhat predictably through 2021 and quite possibly beyond that. We just do not know, but, pursuant to our strategic plan, we strive to see as far as possible into the future to best gauge the business climate for our members, the industry and the Association. In any event, for the first time since I joined PPAI over 20 years ago, normal Association operations will face significant losses.

As a result, I, like so many of you, have implemented staffing, salary and benefit reductions to help PPAI manage through this challenging economic time. As a 501(c)(6) trade association, PPAI was not eligible to participate in the Paycheck Protection Program which might have assisted us in mitigating staff cuts. These actions are never easy, nor should they be. And they were not taken without deep concern and late nights of worry for our internal colleagues who have worked diligently to help make PPAI the Mark of a Professional.

In addition to staff cuts, we’ve also made changes to the structure of the business with the consolidation of departments and management. All of this was advanced with a mandate to retain the essential products and services you are promised as part of your membership in PPAI.

My goal in all of this is to manage and restructure PPAI, your Association, to reflect current realities and likely scenarios we will all face in the near and foreseeable future.

As I communicated to the PPAI team, we have no crystal ball to tell us when the economic constraints of the pandemic will end or when our businesses will recover. But, I remain positive—the constraints will end and our businesses will recover. Even then, industry events will likely be reduced in size and profitability for the foreseeable future.

As we regroup and reposition the Association for a post-coronavirus future, you have my commitment that the leadership team—and a smaller, leaner, restructured and reimagined PPAI—will work tirelessly to make thoughtful decisions to maximize the value of your membership.

Our challenges are real and pressing, both as an association and an industry of professionals. But, our resolve is as intense as ever. And, this Association will move forward as the Mark of a Professional to serve you and the promotional products industry in this most challenging of times to ensure promotional products and our associated businesses continue to be a cost-effective and powerful marketing media.

In my next update I’ll share the latest on The PPAI Expo. So, stay tuned and stay healthy.

Paul

Thankful For Your Support

This week it appears a lot of the COVID-19 discussion has shifted to getting the country back to work, which I believe is a positive sign and a step in the right direction for all of us. Of course, we remain cautiously optimistic. Although there is still a great deal of concern, from an overall business perspective, this discussion is indeed promising.

As we all continue to focus on our businesses, I want to take this opportunity to thank you for your ongoing support. Each week I hear from many of you with inspirational words of encouragement and praise for the work your Association is doing. As I have said all along, our goal is to provide the assistance and information that is relevant and needed today, while strengthening your Association for tomorrow. We would not be in a position to do either, without your support. So today we say, thank you—thank you for being a PPAI member and especially thank you to those of you in our volunteer network.

This week is National Volunteer Week, a time to recognize and celebrate those who give so generously of their time to help their communities and organizations. For PPAI, volunteers are the backbone of the Association. You dedicate your time, talents, and voice to the success of the Association. You are an inspiration and exemplify outstanding leadership. That service and dedication is well recognized and greatly appreciated. I invite those of you who are not currently serving within our volunteer network to visit our PPAI Volunteer Community to learn more about the mission and importance of our PPAI volunteers.

With that said, here are this week’s updates:

CARES Act: PPAI’s Government Relations team continues to track developments in D.C. related to additional COVID-19 relief legislation following the CARES Act. While we know some of the Small Business Administration loan initiatives, for example, the Paycheck Protection  Program, have run out of funding, we are keeping a close eye on negotiations between congressional leaders and the Treasury Secretary to finalize new legislation that would replenish those critical relief funds. We will keep following these developments closely and share any actionable information we have with you as soon as possible. You can find the latest information here.

Connecting With Colleagues: As promised, PPAI continues to bring our communities and members together in these times of social distancing. Today, I’m happy to introduce PPAI’s Social Spaces, a series of fun and interactive virtual gatherings for PPAI members. Starting next week, you’ll have a unique opportunity to join colleagues in one of three weekly virtual hangouts. First up is Cereal Talk, a morning hangout for those early birds. The Eat Suite is perfect for those who want to hop in for a virtual lunch. To wind down the day, The Poured Room will host virtual happy hours. Staying connected has never been easier. Sign up for a Social Space today and use this opportunity to maintain interaction with your colleagues.

The PPAI Expo — Early Space-Draw Extension: As we look ahead, The PPAI Expo 2021 is the bright light on the horizon offering the possibility of a reunited industry and the resurgence of the promotional products community. We know this event has served as the gathering place for our industry in the past and we anticipate the same for the future. With that in mind, I want to let our exhibitors know that the early space-draw deadline has been extended by six weeks to June 12, 2020. That means you can still take advantage of early-bird pricing and save $300 per 10×10 booth. Please call your account manager for more information.

Thanks again for your support. Stay healthy and productive. And as always, if you want to contact me directly, please do so at paulb@ppai.org.

Sincerely,

Paul

Business NOT As Usual

Paul Bellantone, CAE, PPAI President & CEOA Video Message from PPAI President & CEO Paul Bellantone, CAE

I hope this latest update finds you doing well. It’s week 4 for me and the PPAI staff to work remotely and learn to live with the COVID-19 new normal. While it doesn’t appear that we will be headed back to the office anytime soon, we are starting to see some good news across the country as social distancing seems to be having the desired effect. Hopefully, we are beginning to turn the corner.

In the meantime, it’s certainly not business as usual for PPAI or our industry. I’ve alluded to it multiple times in previous updates, we are all having to make some very tough decisions. What’s different about making these tough decisions, as Seth Godin pointed out in a recent blog, is for the first time, challenges and tough decisions are not individually unique as they may have been in the past. With the coronavirus pandemic, we are all experiencing difficult times as a result of the same incident. And, as a result, it’s virtually impossible to get away from it. Everyone is talking about the same challenges and grueling decisions. That is making it even tougher to remain positive.

But with trying times and difficult decisions comes the opportunity for creative solutions. For PPAI it’s finding ways to:

  • bring you the content you desire today
  • offer you social and business interaction platforms
  • generate learning opportunities
  • and facilitate business.

I hope my previous updates have shown you how we are doing just that. Because while it may not be business as usual, business still needs to get done. You still need to communicate with customers. You still need to maintain a brand presence, and you still need to focus on the future—regardless of how uncertain you may be about what the future holds.

PPAI UPDATES:

Supplier Business Updates Editing Made Easier – The most viewed page on PPAI’s Coronavirus Update webpage is the Supplier Alert page. This is where industry suppliers are updating their status as it pertains to any business disruption caused by the Coronavirus outbreak. We’ve now made it easier for suppliers to keep that information up to date. Suppliers can simply login to their PPAI My Site account and add the latest information.

Pyramid Award Submission Fees Waived – Being able to show clients your award-winning campaigns is one of the best ways to help position you as a solution provider as your clients look for ways to rebuild their businesses. I know it may not be on the top of your list right now, but as mentioned earlier, we can’t lose sight of the future. So let’s celebrate creativity, innovation and collaboration. No fees for submissions or return costs for the PPAI Pyramid Award 2021 competition. The competition will be open April 27–May 29, 2020.

Helpful Advice in PCT – Every day our team is offering up a dose of practical advice and thought-provoking ideas in Promotional Consultant Today. Recent issues tackled topics such as how to approach selling in a global crisis and shared tips for dealing with unexpected change. You can find all issues here and subscribe for free to get PCT delivered to your inbox every day.

Tech Summit Cancelled – Another tough decision has been made. We’ve decided to cancel the 2020 PPAI Tech Summit, which was scheduled for September 21-23 in Austin, Texas. However, keep your eyes open for details on a virtual Tech Summit.

Share What You Are Doing For Your Clients/Community – As mentioned last week, we are collecting positive stories to highlight how PPAI members are helping their clients and communities. I encourage you to share your stories.

ADDITIONAL HELPFUL LINKS:

Please know that I continue to hope and pray for all of you and a resolution to this crisis in the near future. I’ll end with a quote from the same Seth Godin blog. “The boat is really, really big and we’re all in it.” Seth Godin

Let’s stick together, help each other out and know that the promotional products industry is and will be around to help our neighbors, communities and nation bounce back from this. And for that, we can feel proud!

Sincerely,
Paul

With Every Challenge Comes New Opportunity

This week, I’ve chosen to take this email in a different direction and hopefully strike a decidedly different tone than what we are all hearing on the news. There’s enough bad news, blame and uncertainty out there already. I certainly don’t want to add to it here. Yes, this update does come with notifications of PPAI programs that could be helpful to you as I’ve shared in past weeks. I’ve even included our latest event cancellation announcements – something we’d prefer not to have to do. But, with every challenge comes opportunity. I want to be thankful, optimistic and focus on the future. I challenge each of you to try and do the same.

I’m thankful for my family and friends who, through these odd times of social distancing, have found creative ways to stay in close contact. I’m thankful for the PPAI board and the hundreds of amazing volunteers who continue to lead, engage and contribute even as their own businesses struggle. I am thankful for the dedicated and talented staff, who are busy reimagining and redesigning our benefits, programs and events in order to provide essential business services today and create a viable and relevant Association for the future. I’m thankful that I work in an industry that is well-positioned to help others during this crisis and will be here to help them grow their businesses when it’s over. No industry is better suited than ours to help businesses stay connected with their customers during a crisis, reemerge after a crisis and reconnect with their customers when the tough times are over. I’m proud to be a part of it.

Most of all, I am thankful for you, our members, who continue to support us in both good times and bad not unlike what I’m sure you are doing for your clients and community.

In fact, we’d like to know how you are currently staying in touch with your customers and what good things you are doing to help them and your community in these tough times. Take just a moment and tell us about it.

Below are the updates for the week. Remember, you can find the latest information and resources at www.ppai.org and stay in touch with the community of industry professionals on Promo Connect.

Town Hall Discussion with ASI President and CEO Tim Andrews and Myself – On April 1, I participated in a digital town hall-style discussion with ASI President and CEO Tim Andrews to examine the COVID-19-related issues facing the industry. We discussed the challenges both organizations are working through, the effects on our members, their businesses and their customers, and details about the CARES Act that will hopefully provide some relief.

Additionally, there were many questions that we couldn’t get to due to time constraints. Watch for responses on the coronavirus page beginning this week.

I am thankful for PPAI’s Tina Filipski and ASI’s Michele Bell’s fabulous facilitation and not letting Tim or me veer too far off track.

CARES Act: What It Means To You – Last week PPAI held a webinar on the CARES Act which modifies elements of the Tax Reform Act of 1986 to help businesses mitigate their coronavirus-related losses. It provides disaster relief for industry companies, including payments, loans with forgiveness options and direct payments to businesses and individuals.

I am thankful for the great work of PPAI’s general counsel, Cory Halliburton and our DC Lobbyist, Cliff Andrews for joining PPAI’s own Anne Stone and Maurice Norris on this important and timely webinar.

We will host another webinar on Thursday to once again review the CARES Act. If you have questions, please send them to Anne Stone in advance of the webinar and we’ll do our best to answer them.

PPB Rising Stars – Nominations are now open for PPB’s annual Rising Stars recognition program. Even in these uncertain times, up-and-coming young leaders are continuing to make their mark on their companies and communities. Help us celebrate them. Nominations are accepted through April 23.

I am thankful that there are up-and-coming young leaders who will continue to reimagine and reinvigorate this industry. Now more than ever, we must find new ways to drive value and build community and, relevance for our customers, members and industry.

Idea Source – Are you currently trying to engage with your clients? Are you working on new ideas to help them weather this current storm? If so, I would encourage you to utilize PPAI’s Idea Source. You’ll be able to search PPAI Pyramid Award-winning campaigns for creative ideas and successful campaigns. We have waived the subscription fee and Idea Source is now available free of charge to all PPAI members.

I am thankful for the great ideas and award-winning programs that demonstrate the power of promotional products and keep our industry’s success both memorable and measurable.

Expo East Cancelled – Based on the current COVID-19 situation, and the importance of your health and safety, we have made the difficult decision to cancel Expo East, effective immediately. We feel this is a sensitive and responsible action considering the shelter-in-place restrictions in many areas across the United States and the recent announcement deeming the Atlantic City Convention Center a temporary field hospital to accommodate expanded capacity. The cancellation includes all education sessions on Wednesday, June 3 at the Hard Rock Hotel & Casino Atlantic City as well as the trade show exhibits on Thursday, June 4 and Friday, June 5 at the Atlantic City Convention Center.

I am thankful for the dedicated volunteers and staff at SAAGNY who have entrusted PPAI with the management and leadership of this renowned East Coast event.

PPAI’s Women’s Leadership Conference Cancelled – We are disappointed to announce the cancellation of PPAI’s Women’s Leadership Conference. WLC is one of our most highly attended and strongly-supported programs among PPAI’s annual events. However, given the current situation and following discussions with past attendees and the WLC workgroup, we’ve decided to cancel this year’s event which was scheduled for June 22-24 in Charlotte, North Carolina. Stay tuned for other opportunities and plans.

I am thankful for the understanding and guidance of this dedicated group of women leaders and attendees who have made this annual gathering, one focused on growth, community and empowerment. And as we look to reinvent this program for the future, I know they will be around with the same enthusiasm.

Thanks again for all your support. We hope you continue to find ways to remain productive, optimistic and focused while adjusting to these unprecedented times. If you have any questions, we will do our best to answer them quickly.

Sincerely,

Paul

Navigating Uncharted Waters

Update with PPAI's Paul Bellantone

A Message from PPAI Pres. & CEO Paul Bellantone, CAE

First and foremost, I hope you, your families and your coworkers are healthy and doing as well as possible under these uncertain and trying conditions. Like all of you, the team and I at PPAI continue to monitor the situation, adjust, adapt and continue to hope and pray for improvement. Now, as always, my promise to you is that PPAI will not lose its focus – you and your business. The promotional products community has weathered many challenges in the past and we always come out stronger because we stand and work together. Our primary goals over the next days and weeks are twofold. First, to make sure we can continue, along with our service partners, to provide essential services to members and the industry. Second, to make the necessary business decisions to ensure that there is a strong and relevant trade association in place to help you recover and rebuild when this crisis ends.

Video Update

As the news about COVID-19 continues to pour in, I understand many of you are seeking some sense of normalcy in a situation that is far from normal. With all of this in mind, I want to remind you of some resources that are available to you, as well as update you on a few things:

  • Coronavirus Information Page – This page is continuously updated and includes helpful links to the latest information on the COVID-19 outbreak, industry news as it relates to the virus, the latest updates on PPAI events, and a recently added section for regional event updates. https://www.ppai.org/coronavirus-information/ 
  • Supplier Status Update Page – We’ve created a web page for suppliers to share status updates about their business operations. This is an informative resource to learn about new safety measures, adjusted hours, temporary closures and factory cleaning methods straight from suppliers. https://www.ppai.org/unique/coronavirus-related-supplier-updates/
  • Promo Connect – Promo Connect, PPAI’s online community, is a valuable resource to directly connect with other industry professionals. We are already seeing a spike in communication activity via this platform on a variety of topics. https://community.ppai.org/home
  • Free Online Learning – We are making all education courses (more than 300 offerings) via PPAI’s online education platform free to PPAI members. https://onlineeducation.ppai.org/
  • Working From Home – Out of an abundance of caution and under the direction of local officials, PPAI staff members are now working from home. We prepared for this likelihood in advance and as a result, you should experience no interruption in service.

Additionally, PPAI is having to make some very tough decisions regarding events:

  • Promotional Products Work Week Postponed – We will postpone this week-long event, originally scheduled for May 4-8, to coincide with Advertising Week, October 5-8, where we already invest heavily in industry advocacy activities. The industry and Association will use this as a rallying point to begin rebuilding and the early October dates can be both timely and fortuitous.
  • PPAI’s Legislative Education and Action Day (L.E.A.D.) Cancelled – Our annual visit to Washington, D.C., originally scheduled for May 6-7, in which our members represent and lobby on behalf of our great industry, has been cancelled. However, we intend to encourage all members to reach out to their members of Congress to thank them for their work on behalf of all of us and ask them to keep the needs of small businesses top-of-mind.
  • SPARK Conference Cancelled – While we recognize the importance of young professionals to the well-being and future success of our industry, we have made the difficult decision to cancel this program, originally scheduled for July 15-17. However, PPAI is considering making SPARK a one-day event in conjunction with The PPAI Expo in January 2021. We will continue to find ways to serve this vital community.
  • Other PPAI Events – Currently all other events are being evaluated. Rest assured, when the cancellation of any event is discussed, so too is the opportunity to offer programming in a virtual environment. Please know that all decisions will be made with your best interests in mind.

We have all entered uncharted waters together, and it will take cooperation, support, compassion and sound business decisions for us to get through this. Together it is possible.

As I look ahead, I want you to know we will continue to evaluate and redefine every aspect of our business, as necessary, in order to provide you with the support you need. We will work together with you to ensure that your business and your Association are around for the next 100 years.

From the entire PPAI team, we wish you the best.

Reach out if you need an ear or have an idea to share. And most importantly, keep washing those hands.

Be well,

Paul

ACTION ALERT: PPAI Leads Industry In Opposing Bill Targeting Promotional Products

In response to Sen. Joni Ernst’s proposed bill, co-sponsored by Sen. Rand Paul, to limit spending on promotional products by federal agencies and departments, PPAI has issued this action alert to strongly oppose the legislation. Please add your voice to ours and ask your members of Congress to oppose proposed bill S. 2722 that would be very harmful to our industry.

~ ~ ~ ~ ~

Promotional Products Industry Supports Responsible Spending And The Effective Use of Promotional Products to Promote Essential Government Programs, Urges Congress to Do the Same 

Sen. Joni Ernst of Iowa has proposed bill S. 2722 assigned to the Senate Committee on Homeland Security and Governmental Affairs to cut government spending that takes direct aim at the promotional products industry. The legislation is co-sponsored by Sen. Rand Paul of Kentucky. The limits on promotional spending are included in a larger effort to reduce spending on public relations and advertising by federal agencies and departments.

Promotional Products Association International, the not-for-profit association for more than 533,000 industry professionals and more than 15,800 corporate members of the $24.7 billion-dollar promotional products industry, encourages industry members to take action now by emailing Sen. Ernst and Sen. Paul, and their legislators in Washington, D.C. to ensure they are watching out for us.

I have petitioned the Senator and reiterated, while it might be tempting to limit the purchase of promotional products in order to yield some short-term savings, in the long term this prohibition may unintentionally diminish the good work of federal agencies. Time and again, promotional products have proven themselves to be the most cost-effective way to reach a targeted audience with the highest rate of recall, reaction and return on investment.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce critical messages.

PPAI is in favor of balanced budgets and the responsible use of tax payer dollars, but it would be counterproductive for Congress to pass a bill that would eliminate any opportunity for the government to use promotional products in a powerful and effective manner. It will take a concerted effort by the entire industry—including practitioners, companies and representative national and regional trade organizations—to work together to advocate for our businesses, products and profession.

PPAI’s goal is to ensure that promotional products are viewed in a positive light. The Association will work diligently to achieve that goal.

Please contact your members of Congress and urge them to oppose this harmful bill.

TAKE ACTION TODAY

Promotional Products Do Work – A Modern Approach to Practical, Useful, Thoughtful “Conference Swag”

As a trusted leader in the promotional products industry, it is our responsibility to advocate for our members and to deliver to others the essential knowledge they need to understand the inner workings of our medium. I have been reminded today after reading the Fast Company piece that there still remains an excess of misconceptions and doubts about our industry—ones I would like to take this opportunity to address. I will be responding to Fast Company on behalf of the Association, our members and this amazing industry.

The influence of promotional products cannot be underestimated, with more than 65 percent of advertisers citing promotional products as highly effective in reaching consumers and contributing to brand recall, and 88 percent of marketers recommending promotional products. Unlike the article suggests, promotional products are not toss away items—in fact, more than 80 percent of promotional products are used for more than a year. Eighty-three percent of consumers have a more favorable impression of the advertiser, and that increases to 88 percent for Millennials. Additionally, eight out of 10 consumers pass along promotional products versus carelessly throwing them in the trash. These are only a handful of the statistics we have proving promotional products are a strategic and influential medium that resonate with our audiences. Promotional products are welcome in places and spaces no other advertising medium can touch and deliver pass-along rates that are the envy of the advertising industry.

Our industry has evolved and grown over time, and consumer preferences and behaviors have also changed. We have pioneered many studies as an industry, and at PPAI, to ensure we keep up with our end-users and to understand the role promotional products can play within their current lifestyles. Most modern promotional products are designed to be useful, practical and enjoyable—their shelf life is far more extensive than meets the eye. For example, the “flimsy totes” we receive at conferences have become more and more useful with the adoption of plastic bag bans that are rolling out in states across the U.S. Many consumers have made them an essential part of their everyday lives. Our industry has also connected to consumers’ tech-savvy side by integrating technologies such as AR and Near Field Communication, which will only continue to advance in the future.

We also want to address one of the reporter’s main points: the environmental footprint of promotional products. As the leading voice for the promotional products industry, PPAI is committed to making a positive impact on the global environmental crisis. We have identified environmental responsibility as a core pillar, with mandatory product responsibility education and the ongoing development and sharing of best practices with our members and industry partners so they can recognize and address the impacts of their operations and supply chain on the environment. This is not restricted to emissions reduction or lowering the impact of manufacturing, but also encompasses a larger set of affirmative protocols that promote human rights, and worker health and safety. With the right resources and tools, promotional products organizations have been adopting policies to offer more environmentally-conscious assurances for their customers and employees. From green and compostable products to sustainable textiles, the promotional products industry has taken a proactive stance (including a “green” pavilion at our annual exposition) in bringing to market products that make the consumers’ experience more enjoyable and better for the environment.

As we always say, promotional products are truly the only advertising medium that reaches all five senses, plus a sixth—the sense of ownership for consumers. We do not want to deprive the majority of consumers (83 percent) who enjoy and are inspired to take action upon receiving a promotional product. Rather, we want to grow and evolve along with them so both brands and their audiences can continue to see this as a positive advertising medium in all aspects of their lives.

PPAI Presents ‘THIS IS MARKETING’ With Seth Godin At Advertising Week

Advertising Week New York

Oct. 1-4 | AMC Loews Lincoln Square

I am pleased to announce that PPAI is once again joining together with author, entrepreneur and marketer, Seth Godin to host a master class seminar at Advertising Week in New York.

In the master class interaction, Godin will open attendees’ eyes to how the industry has profoundly changed as brands now have the opportunity to market with people, rather than at them. An exploration into a variety of topics, the seminar will cover subjects from the building blocks of effective marketing to creating work that matters for people who care. Following Godin’s detailed discussion, I will join the author for a deeper dive into the shifting environment of the marketing industry.

I hope you are able to join me for this master class and Q&A with Seth about his new book, This Is Marketing: You Can’t Be Seen Until You Learn to See.

Reserve complimentary tickets here. Tickets are reserved on a first-come, first-served basis.

PPAI is proud to celebrate the launch of Godin’s new book and is excited to present the author’s newest insights that will continue to motivate and inspire the industry.

WHEN: Tuesday, October 2 at 10:30 AM EDT; Not going to be in New York? View the live stream here.

WHERE: AMC Loews Lincoln Square, Realtor.com Stage, 1998 Broadway, New York

There’s more.

  • This Is Marketing by author Seth GodinThe first 100 attendees at the session will receive a copy of Godin’s new work, “This Is Marketing”, scheduled for release in November.
  • In addition, PPAI is presenting all attendees with a one-of-a-kind Castelli journal and Riteline pen featuring a bound galley previewing the first chapter.
  • A book signing with Godin will immediately follow the seminar.
  • SPECIAL OFFER FOR PPAI MEMBERS: ‎AttendAdvertising Week, October 1-4 | PPAI Members receive a 20% discount on a ‎Delegate or Super Delegate pass using Promo Code ‎PPAI20OFF.‎

Advertising Week is a long-standing partner in PPAI’s mission to reach buyers in an influential and highly targeted way.  This week-long gathering of the advertising industry’s best and brightest brand marketers, creative visionaries and media leaders and influencers is an ideal setting for us to initiate thoughtful conversations, inform meaningful decisions and inspire consideration and buying of promotional products advertising. This is just one more positive and powerful way the Association engages in buyer outreach to drive the industry’s business forward and position it with strength now and in the future.

We are pleased to partner with Advertising Week to bring this master class experience with Seth Godin to you.

I hope to see you there,

Paul

P.S. A word from Seth

Promotional Products Work! Week To Kick Off In The Pencil City

Promotional Products Work! Week, May 14-18, 2018

I am happy to share some exciting news about Promotional Products Work! Week. PPAI and Promotional Products Association Of The Mid-South, will kick off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tennessee, the town also known as “The Pencil City.”

Founded by PPAI, Promotional Products Work! Week will be celebrated by thousands of promotional products businesses around the country with special community programs, a national day of service, legislative outreach and customer appreciation and recognition events.

Shelbyville Tennessee City Seal

Shelbyville, Tennessee, also known as The Pencil City.

PPAI is honored to join with PPAMS to kick off the sixth annual Promotional Products Work! Week in The Pencil City. We applaud Shelbyville’s rich history and salute all the promotional products pioneers and companies in cities all over America.

This will be the official kickoff for our industry’s national awareness event, which will be held May 14-18. The kickoff event is organized by the Promotional Products Association of the Mid-South (PPAMS), Promotional Products Association International (PPAI) and the Shelbyville-Bedford County Chamber of Commerce. Local, state and national leaders will gather in Shelbyville for a factory tour, luncheon and official ribbon cutting to kick off Promotional Products Work! Week.

Musgrave pencil

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States.

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States. In 1991, the World’s Longest Pencil was produced in Shelbyville. Although only one pencil manufacturer remains, the city of 21,000 people is still home to familiar names in writing instruments: Goldstar, Musgrave, Sanford and Shelbyville Pencil.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than four years, and 87 percent recall the advertiser/message, proving that they deliver the highest rate of reach, recall and return on investment in the advertising industry.

The $23.3 billion promotional products industry, with its more than 40,500 businesses—96 percent of which are small businesses—and more than 500,000 professionals, will work to create awareness for the value promotional products deliver to advertisers and marketers, as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late!

Celebrate The Power Of Promo

Download the PPW! Week with a POP! guides and toolkits today.