Tag Archives: Advocacy

Promotional Products Targeted By Proposed Oklahoma Tax Plan

Take Action To Protect The
Promotional Products Industry

OklahomaPromotional products are under fire in Oklahoma. To solve a budget crisis, a group of Oklahoma state representatives are proposing a host of spending cuts and unfortunately spending on promotional products is a target.

Make no mistake, the Promotional Products Association International (PPAI) is in favor of balanced budgets and the responsible use of tax payer dollars, but it would be a shame for Oklahoma to pass a bill that would eliminate any opportunity for the state to use promotional products in a powerful and effective manner.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce critical messages.

Promotional products are the most cost-effective method to communicate critical messages. On an annual basis, promotional products contribute more than $175 million to the Oklahoma economy, with 416 companies and providing more than 2500 jobs.

Promotional products provide tangible value for their cost and an efficient means of conveying a message and producing desired behavior than traditional advertising methods.

Please reach out to your state representative and tell them that you support responsible spending and the effective use of promotional products to promote essential government programs and urge them to do the same.

Below you will find the letter sent to Oklahoma Governor Mary Fallin, the Oklahoma state legislators and the media by PPAI on behalf of the promotional products industry.

Dear Governor Fallin:

The Promotional Products Association International (PPAI) is in favor of balanced budgets and the responsible use of tax payer dollars, however, despite budget constraints, the Oklahoma legislature and its agencies must still inform and educate the public by marketing its vital services and programs. We maintain that when an organization needs to cut marketing dollars, the decision should be based on the effectiveness of the marketing media in consideration.

The proposed moratorium on promotional products advertising will diminish the ability of the state and its agencies to effectively and efficiently communicate and deliver essential programs and services like education, employment, health care, disaster relief, social services and fire and police protection to the citizens of Oklahoma by eliminating the most useful and tangible form of communication—promotional products.

In short, promotional products advertising is preferred by consumers while other forms of media are avoided or blocked. In fact, promotional products are kept in places and spaces no other advertising medium can touch and provide greater recall, referral and response rates than other forms of advertising.

For government agencies to be effective, they must first keep the lines of communications open by staying in touch with the citizens they serve. One of the most important things to remember in the success of any government service program is what the benefits are and how to gain access them. Promotional products are an integral part of this process and ensure the state of Oklahoma is in touch with its citizens and that essential information is always close at hand.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than four years, and 87 percent recall the advertiser/message, delivering the highest rate of reach, recall and return on investment in the advertising industry.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce life-saving messages.

Promotional products are the most cost-effective method to communicate important messages to Oklahomans. On an annual basis, promotional products contribute more than $175 million to the Oklahoma economy, with 416 companies and providing more than 2500 jobs.

Sincerely,
Paul Bellantone, CAE
President and CEO
Promotional Products Association International

Take action today to support the promotional products industry in the great state of Oklahoma.

Paul

 

Are you In Touch?

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DOWNLOAD | Get In Touch! Toolkit

We are nearly three months into the launch of Get In Touch!, the first-of-its-kind industry branding campaign, and I am pleased with the positive response from so many industry professionals supporting the initiative and equally appreciative of the worthwhile feedback and suggestions from those who would manage the program differently.

To grow your business and raise awareness download the Get In Touch! toolkit today. The toolkit includes collateral and materials to which you can add your logo and website such as digital ads, social media graphics, infographics, print ads, research videos and more. For questions or assistance with Get In Touch! campaign contact Kim R. Todora at KimT@ppai.org.

This multimillion-dollar long-term strategy extends over the next five years, and I look forward to updating you on the campaign’s progress and highlights. In the meantime, I welcome your thoughts and ideas along the way.

That said, I thought it worthwhile to share a very thoughtful blog post written by Robert Fiveash, PromoKitchen Chef and current board president.

Enjoy!

Paul

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Should you get on board with PPAI’s Get In Touch! Campaign?

Originally published September 19, 2016 via PromoKitchen

You’re a physician. You went to med school. You are trained well to take care of your patients and sworn to uphold the ethical standards of the Hippocratic Oath. Your compensation is determined by your production, peer reviews, and patient feedback. Despite your busy schedule, you’ve found the time to teach and perform research at the local university. Years ago, you and some of the brightest young minds in medicine developed a novel new treatment for childhood asthma. It’s as effective as any prescription treatment on the market, doesn’t use steroids, and costs about half as much as the market leader for an annual regimen.

But the competing products and procedures are entrenched – their powerful lobbying efforts have kept your product, SWaG (Stop Wheezing and Gasping), off the shelves and out of the hands of other physicians. SWaG isn’t even listed as an approved treatment available to physicians, depriving millions of children of an effective, low-cost treatment for asthma.

The analogy to our industry might be a stretch, but when Marketing Managers report ad spend, promotional advertising is not listed as a separate medium, alongside its entrenched brethren: TV, radio, Internet, newspapers, magazines, and a handful of others. We’re a $20.8 billion ad segment, and “cinema” gets the nod ahead of our medium.

Cinema!

How do we get included in the marketing mix, so that we’re invited to the crucial budget meetings and strategy sessions, just like our more entrenched brethren?

Since PPAI hired the Saxum nearly a year ago to help promote the industry to a wide range of advertisers (corporate departments, HR departments, ad agencies, etc.), those of us waiting to see how the effort would play out now have a few answers. In conjunction with Advertising Week New York, the industry branding initiative will officially launch September 26th.

The primary messaging for the Get In Touch! Campaign speaks to the power and value of promotional products. Exposure in national publications such as AdAge will attempt to show advertising buyers the ROI of promotional products vis-à-vis the other media competing for those dollars, such as TV, digital, radio, etc., and gain a larger share of advertising spend. Importantly, the elements of this campaign will be available to distributors to support the campaign in their local markets.

A secondary message, important but not to be overstated, is promoting and encouraging the use of promotional product consultants.

So, how does the PromoKitchen community, and beyond, Get In Touch?

  1. Engage with the information PPAI is sharing to help us (individually and collectively) promote the industry.
  2. Emphasize to clients and prospects that promotional products are a high-ROI medium.
  3. Embrace the critical role we (you!) play in helping make the initiative a success.
  4. Envision the new you: the promotional consultant capable of making any campaign come alive.

Nuts and Bolts

  • 16-week roll-out designed to create momentum and continue the conversation
  • Every other week (or so) new branding elements will be presented to PPAI members
  • Members will receive digital “toolkits” with Power Tips that describe how to use and when to use the elements of the campaign
  • The toolkits will include print (“click to act”) and social (“click to act”) graphics – professional, high-quality artwork, advertisements, icons, and (eventually) multi-media video that can be used for individual campaigns to a distributor’s clients and prospects
  • Social elements (including graphical statistics and talking points) will be pre-sized for Facebook, twitter, LinkedIn, Google+, and Instagram

Several evergreen webinars will be available to train those interested in the campaign on how best to utilize the tools

This five-year, fully-funded (a huge difference from past awareness campaigns), multi-million dollar initiative is an unprecedented investment in the industry’s future.

Thank you, PPAI, for recognizing the need to promote the industry’s ROI as an advertising medium, and our collective ability to touch the end-user recipient in a way that’s clearly different. Promotional products are a slam dunk (when well-executed), as other media simply do not have the staying power and ability to create an emotional connection through physical touch. It truly is “Advertising that lives on”. Consumers are bombarded literally every few seconds with ephemeral media messages and digital distractions, and there has never been a better time to espouse the benefits of promotional products. Seize your opportunity now!

Read Robert’s full article here.

The Budget and American Opportunity

A guest blog by Seth Barnett, PPAI Government Relations Manager

This month the House and Senate began debating the many variations of the FY 2016 budget proposals. Though there are billions of dollars in variants and hundreds of proposed changes to balance the budget, the commonality in these is a strategic approach to ensuring economic growth, middle class opportunity and a reduced deficit. Members of Congress are pushing for the first balanced budget since the Clinton administration and have said they believe that, for the first time in many years, an agreed-upon plan is likely. The Congressional Budget Office, the Office of Management and Budget, and the President agree that in order for any of the proposals to have validity, it will have to ensure bipartisan support with special attention to deficit reduction. It is now up to the new Congress to create compromise that ensures economic stability.

In 2014 the U.S. GDP grew more than it had since 2010, helping the economy to somewhat resemble the prosperous late 1990s. In addition, the world economy is doing better as a whole, contributing to American opportunity. Due to the higher-than-projected year by the European Central Bank, Europe has increased its estimated economic growth from 1% to 1.5%. This small adjustment could mean than in just a few years Europe will be back to its own pre-2008 economic levels. Europe’s powerhouses–Germany, the United Kingdom and France–remain economically more stable than over half of the EU. Still, the U.S. economy thrives when Europe does as we are their largest export partner and third largest import partner. In order to keep this relationship constant, the U.S. will need a long-term growth plan for economic success.

The most significant threat to economic opportunity at this point comes down to the critical budget proposals. On May 15 last year, the U.S. reached its debt ceiling but avoided an immediate shutdown. Thanks to some clever accounting by the Treasury Department, the U.S. will not run out of money until sometime around October 1. If this limit is reached without a balanced budget or without a continuing resolution we could experience another government shutdown. When the government closed for 16 days in 2013, it is estimated that the U.S. lost .3% of its estimated growth. Another blow like that could set our GDP back even further.

The House- led Rules Committee has struggled to come to the table with a cooperative budget plan. Earlier last week they announced that there would be two unique votes on the current budget proposals. One budget proposal would have defense levels at a specific point while the other would slightly modify those levels. The House and Senate passed budget resolutions last week just before recessing for the two week holiday. The deficit is the most significant difference between the President’s budget proposal and the plans passed in Congress. The President’s plan would maintain current debt levels over a period of ten years before then beginning to drop off whereas the Congressional plan would slightly reduce deficit over the same time period. The interesting component of the budget plans is that they each allow for a similar reduction over FY 2016.

Congress will continue to strive for a balanced budget with all sides winning. However, it will be up to steady compromise to ensure the budget is agreed upon in time and without economic causality.

To read more from PPAI LAW, see this month’s GR Today.