Tag Archives: British Promotional Merchandise Association

#GetInTouch! Campaign News | U.S. Calls In Promo Industry To Raise Its Profile | Guest Post

I am pleased to share with you this Product Media article excerpt reprinted courtesy of the British Promotional Merchandise Association covering PPAI’s new industry branding campaign, Get In Touch!

We are excited to see the Get In Touch! campaign getting international attention. Designed for the entire promotional products industry, we hope to see Get In Touch! take hold around the world and become a global movement.

Paul

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I am delighted that my good friend Paul Bellantone, and PPAI Chair of the Board, Tom Goos are speaking at the bpma Education Day at Silverstone, UK in September.  I think it’s really important that the promotional products industry works together around the globe to support each other, whether on end buyer campaigns like the #GetInTouch! campaign, product safety, research, education or best practices.

Gordon Glenister, bpma Director General

GIT - BPMA article image

Much like the work of the British Promotional Merchandise Association (bpma), the Promotional Products Association International’s (PPAI) core mission is to grow and protect the promotional products industry and enhance the professionalism and success of its members. To this end, PPAI has developed and delivered initiatives like Product Safety Aware, MAS+, MAS and CAS professional development industry certifications, as well as Promotional Products Work! Week which I know has also become a successful initiative for bpma members in the UK.

For its latest programme to drive growth and success, PPAI will officially launch the industry branding initiative, the #GetInTouch campaign, this month in conjunction with Advertising Week in New York City.

The #GetInTouch campaign was introduced by PPAI chair of the board, Tom Goos, MAS, and me at The PPAI Expo 2016. It is a five-year, multi-million dollar, industry-wide initiative targeting advertising buyers. It is designed to increase awareness and enhance the perception of the promotional products industry as well as communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to our industry.

Celebrate success

#GetInTouch, a joint initiative between PPAI and the membership, is important to the promotional products industry because, for too long, it has been an afterthought for many advertisers. It is seen as a medium of fun and useful ‘stuff’ that is not always recognised for its proven value and strengths. The industry knows, understands and communicates the power of promotional products, but it’s high time the rest of the world recognised the advertising power of promotional products and their place in successful advertising campaigns. Our research tells us that as other advertising media struggle to achieve year over-year growth and remain relevant, promotional products are perfectly positioned to grow – and have grown – in an increasingly digital world.

To help us achieve success with this initiative, we’ve partnered with a public relations and branding firm to deliver a creative and impactful campaign that breaks through the advertising clutter to reach and influence advertising buyers, from Fortune 500 companies to smaller local advertisers.

Tom Goos put it best when he said: “For years PPAI has worked on advocating for the industry, but never with a multi-year strategic campaign at this level. Industry promotion has always been bootstrapped with little budget or limited resources. With the launch of the #GetInTouch campaign, the board is saying we want this to be a primary focus and we should put funding and a strategic plan behind it. The board recognises that we are well positioned to capitalise on the changes in marketing and growth of the digital world.”

He added: “PPAI will not be successful if it pursues this initiative alone. It’s going to require companies like mine and yours to participate.”

Get involved

Along with an integrated paid, earned, shared and owned (PESO) strategy that includes major media buys in publications like Advertising Age, digital strategies and possibly an industry spokesperson, the #GetInTouch campaign will feature member kits available for download and customisation, including elements that members will be able to immediately incorporate into their own marketing efforts. The goal is to make sure PPAI members become an integral part of the #GetInTouch campaign.

Complementing the launch of this initiative is a newly redesigned and recently launched website (PromotionalProductsWork.org). It is targeted at advertising buyers, tells a two-part story about the power of promotional products and the importance of working with promotional consultants.

We know that our ability to clearly articulate the power and compelling value of promotional products and of working through promotional consultants is critical to the vitality and vibrancy of our industry. PPAI has a winning plan to reach advertising buyers through the campaign at the national level and will create the tools our members need to get involved and engaged with their customers and prospects.

#GetInTouch will be one of the most significant contributions PPAI has made to the strengthening of the promotional products industry, but as Tom noted, we must engage our members for this initiative to be successful.

Read the entire article here.

Have you met The Party Animal?

‘Product Persona’ co-op advertising campaign gives voice and personality to promotional products and is designed to inspire and engage buyers.

‘Product Persona’ co-op advertising campaign gives voice and personality to promotional products and is designed to inspire and engage buyers.

Have you met The Party Animal? He and his friends are ready to celebrate with you during Promotional Products Work! Week, May 18-22.

Download him and his friends today, and Party On!

The #PPWWeek campaign creates opportunities for the promotional products industry to open doors, build relationships, serve communities, advocate for the industry, speak up in the halls of government, show customer appreciation, and generates millions of impressions through outreach and earned media exposure—and now advertising.

The new ‘Product Persona’ co-op advertising campaign gives voice and personality to promotional products and is designed to inspire and engage buyers while forging connections with promotional products consultants. The campaign’s ads star popular promotional products and will increase awareness, educate buyers and drive business.

Promotional Products Work! Week - May 18-22, 2015Launched by PPAI in 2013, #PPWWeek is an international week-long event aimed at raising awareness of the benefits of promotional products advertising and marketing. This year the theme is Focus On The Buyer—advertisers, marketers and media buyers.

Product Persona campaign’s ads star popular promotional products and will increase awareness, educate buyers.

Product Persona campaign’s ads star popular promotional products and will increase awareness, educate buyers.

Click to download the tips, tools and co-op ad package:

For more information or questions email PPW@ppai.org

We’ve made it easier than ever.

Join us for the celebration.

Paul

Trip Report — The Trade Only National Show

— As reported in PPB Newslink, January 29, 2013

The Trade Only National Show Hosts An International Audience of Exhibitors, Visitors

The Trade Only National Show Hosts An International Audience of Exhibitors and Visitors

Trade Only National Show organizers have announced that despite adverse weather conditions, the event’s seventh iteration was its most successful ever. Held January 23-24 at the Ricoh Arena, Coventry, United Kingdom, the show attracted thousands of industry attendees.

“It has been an incredible few days,” says Nigel Bailey, event director for Trade Only. “The show has just kept growing and is now one of the biggest and best promotional product tradeshows in the world. With over 80 percent of space now reserved for 2014, we are already hard at work planning to make next year’s event even better. Feedback from suppliers and distributors alike has been universally very positive. ”

There were more suppliers exhibiting than before, with 345 stands and nearly 2,000 staff. The show benefited from an international flavor, with representatives from 52 countries.

Gail Kilcoyne, exhibition manager for Trade Only, adds: “It has been amazing and we have all been working nonstop. The reaction from everyone has been terrific with a ‘blitz spirit’ prevailing, as everyone was determined not to let the snow get the better of them. Our sincere thanks go out to everyone who has been a part of this great show in any way.”

The British Promotional Merchandise Association (bpma) Annual Awards Dinner organized by Trade Only on the second night of the show enjoyed record attendance, too, with 900 suppliers and distributors on hand and with musical performances from pop artists Alexandra Burke and JLS. The dinner saw awards for Brand Addition, Liquid Lens, LSI, Senator and Outstanding Branding, with a live vote for Campaign of the Year won by BTC Group and Personality of the Year won by Nigel Bailey.

On January 22, almost 150 delegates attended the inaugural bpma Education Day, endorsed by the show, which included sessions by Cliff Quicksell, MAS, and a rousing closing address by Paul Bellantone, CAE, president and CEO of PPAI. During his session, Bellantone spoke on three areas that industry thought-leader PPAI was focusing on in the industry today: emphasizing promotional products’ position as a true advertising medium, advocating for the industry with good standards and practice, and helping the association’s members better compete with other media.

Bellantone also took part in a lunchtime World Leader Keynote panel, joining Hans Poulis, president and CEO of the European Promotional Products Association; PPAI board member and MadeToOrder CFO Rod Brown, CAS; Carol De Ville, MAS, The Branding Company president and Promotional Products Professionals of Canada board member; Frank Murphy with the BTC Group; and Neal Beagles of bpma.

The next Trade Only National Show will be held at the Ricoh Arena January 22-23, 2014.

PPD Cover 01/13Ahead of the Trade Only National Show, Bellantone was interviewed by Promotional Product Distributor, a magazine serving industry in the U.K., about PPAI, his role at the Association and the challenges and opportunities for promotional products. Click here to download the issue and the article.