Tag Archives: Distributors

A Brief Update From Your Association

Happy belated Independence Day. I hope you are doing well and were able to enjoy a long holiday weekend, taking a welcome and well-deserved break with friends and family. I know many of you are struggling with the new challenges brought on by the recent spike in COVID cases and its impact on our families and businesses. Hopefully, you were able to set all that aside for a day or two to rest, relax, reset, and refocus.

This week I only have a few items I want to cover:

  • Payroll Protection Program Extension
  • Gathering Industry Sales Data
  • PPAI’s Rapid Re-planning Efforts
As previously reported in PPB Newslink, the U.S. House of Representatives and Senate passed legislation to extend the Payroll Protection Program deadline until August 8, giving you more time to take advantage of money allocated to small businesses. President Trump signed the legislation Saturday. The PPP provides forgivable loans of up to $10 million to small business to help meet payroll and other day-to-day operation expenses. Be sure and take advantage of this opportunity. At last report, billions of dollars were still available. If you need more information, visit the U.S. Small Business Administration website.

In the next week or so, PPAI will be sending out a survey focused on benchmarking our industry sales through the first two quarters of 2020. While we’ve heard numerous reports of companies being significantly down, we’ve also heard from others who have found ways to pivot and make progress. Additionally, there are signs that ‘traditional’ (non-PPE) business has been picking up overall. Help us report reliable information on industry sales by responding. The survey will have no more than 10 questions and won’t take longer than a few minutes to complete. Whether it’s a “misery loves company” scenario or one that offers cautious optimism, this benchmarking survey will give us some clear indication of where we stand as an industry and hopefully some best practices and benchmarks for moving forward.

I also want to update you on the steps we’re taking at PPAI to ensure the well-being of your Association, as well as best position us to help you and your business over the coming months. The short-term strategic initiative we are working on, which we are referring to as the rapid re-planning process, is focused on providing you with the programs, products, and services you’ll need over the next 12 months, while also taking into consideration the fiscal well-being of PPAI. As part of this process, we are looking at each division of PPAI and examining it within three possible scenarios for what the industry and the Association will look like a year from now. We are considering what makes the most sense in a best-case, worse-case or no-change scenario. While in our normal strategic planning process, the board of directors would look out three to five years, this rapid re-planning process is short-term, focused, and meant to guide us through the next year. If you would like more information on how to implement this process in your own business, I can put you in touch with the expert facilitator guiding us through this process.

As always, you have my email and phone number. Please don’t hesitate to reach out and share your thoughts and suggestions. They are always welcome.

Stay safe. Stay strong. Stay productive.

Paul

Thankful For Your Support

This week it appears a lot of the COVID-19 discussion has shifted to getting the country back to work, which I believe is a positive sign and a step in the right direction for all of us. Of course, we remain cautiously optimistic. Although there is still a great deal of concern, from an overall business perspective, this discussion is indeed promising.

As we all continue to focus on our businesses, I want to take this opportunity to thank you for your ongoing support. Each week I hear from many of you with inspirational words of encouragement and praise for the work your Association is doing. As I have said all along, our goal is to provide the assistance and information that is relevant and needed today, while strengthening your Association for tomorrow. We would not be in a position to do either, without your support. So today we say, thank you—thank you for being a PPAI member and especially thank you to those of you in our volunteer network.

This week is National Volunteer Week, a time to recognize and celebrate those who give so generously of their time to help their communities and organizations. For PPAI, volunteers are the backbone of the Association. You dedicate your time, talents, and voice to the success of the Association. You are an inspiration and exemplify outstanding leadership. That service and dedication is well recognized and greatly appreciated. I invite those of you who are not currently serving within our volunteer network to visit our PPAI Volunteer Community to learn more about the mission and importance of our PPAI volunteers.

With that said, here are this week’s updates:

CARES Act: PPAI’s Government Relations team continues to track developments in D.C. related to additional COVID-19 relief legislation following the CARES Act. While we know some of the Small Business Administration loan initiatives, for example, the Paycheck Protection  Program, have run out of funding, we are keeping a close eye on negotiations between congressional leaders and the Treasury Secretary to finalize new legislation that would replenish those critical relief funds. We will keep following these developments closely and share any actionable information we have with you as soon as possible. You can find the latest information here.

Connecting With Colleagues: As promised, PPAI continues to bring our communities and members together in these times of social distancing. Today, I’m happy to introduce PPAI’s Social Spaces, a series of fun and interactive virtual gatherings for PPAI members. Starting next week, you’ll have a unique opportunity to join colleagues in one of three weekly virtual hangouts. First up is Cereal Talk, a morning hangout for those early birds. The Eat Suite is perfect for those who want to hop in for a virtual lunch. To wind down the day, The Poured Room will host virtual happy hours. Staying connected has never been easier. Sign up for a Social Space today and use this opportunity to maintain interaction with your colleagues.

The PPAI Expo — Early Space-Draw Extension: As we look ahead, The PPAI Expo 2021 is the bright light on the horizon offering the possibility of a reunited industry and the resurgence of the promotional products community. We know this event has served as the gathering place for our industry in the past and we anticipate the same for the future. With that in mind, I want to let our exhibitors know that the early space-draw deadline has been extended by six weeks to June 12, 2020. That means you can still take advantage of early-bird pricing and save $300 per 10×10 booth. Please call your account manager for more information.

Thanks again for your support. Stay healthy and productive. And as always, if you want to contact me directly, please do so at paulb@ppai.org.

Sincerely,

Paul

Business NOT As Usual

Paul Bellantone, CAE, PPAI President & CEOA Video Message from PPAI President & CEO Paul Bellantone, CAE

I hope this latest update finds you doing well. It’s week 4 for me and the PPAI staff to work remotely and learn to live with the COVID-19 new normal. While it doesn’t appear that we will be headed back to the office anytime soon, we are starting to see some good news across the country as social distancing seems to be having the desired effect. Hopefully, we are beginning to turn the corner.

In the meantime, it’s certainly not business as usual for PPAI or our industry. I’ve alluded to it multiple times in previous updates, we are all having to make some very tough decisions. What’s different about making these tough decisions, as Seth Godin pointed out in a recent blog, is for the first time, challenges and tough decisions are not individually unique as they may have been in the past. With the coronavirus pandemic, we are all experiencing difficult times as a result of the same incident. And, as a result, it’s virtually impossible to get away from it. Everyone is talking about the same challenges and grueling decisions. That is making it even tougher to remain positive.

But with trying times and difficult decisions comes the opportunity for creative solutions. For PPAI it’s finding ways to:

  • bring you the content you desire today
  • offer you social and business interaction platforms
  • generate learning opportunities
  • and facilitate business.

I hope my previous updates have shown you how we are doing just that. Because while it may not be business as usual, business still needs to get done. You still need to communicate with customers. You still need to maintain a brand presence, and you still need to focus on the future—regardless of how uncertain you may be about what the future holds.

PPAI UPDATES:

Supplier Business Updates Editing Made Easier – The most viewed page on PPAI’s Coronavirus Update webpage is the Supplier Alert page. This is where industry suppliers are updating their status as it pertains to any business disruption caused by the Coronavirus outbreak. We’ve now made it easier for suppliers to keep that information up to date. Suppliers can simply login to their PPAI My Site account and add the latest information.

Pyramid Award Submission Fees Waived – Being able to show clients your award-winning campaigns is one of the best ways to help position you as a solution provider as your clients look for ways to rebuild their businesses. I know it may not be on the top of your list right now, but as mentioned earlier, we can’t lose sight of the future. So let’s celebrate creativity, innovation and collaboration. No fees for submissions or return costs for the PPAI Pyramid Award 2021 competition. The competition will be open April 27–May 29, 2020.

Helpful Advice in PCT – Every day our team is offering up a dose of practical advice and thought-provoking ideas in Promotional Consultant Today. Recent issues tackled topics such as how to approach selling in a global crisis and shared tips for dealing with unexpected change. You can find all issues here and subscribe for free to get PCT delivered to your inbox every day.

Tech Summit Cancelled – Another tough decision has been made. We’ve decided to cancel the 2020 PPAI Tech Summit, which was scheduled for September 21-23 in Austin, Texas. However, keep your eyes open for details on a virtual Tech Summit.

Share What You Are Doing For Your Clients/Community – As mentioned last week, we are collecting positive stories to highlight how PPAI members are helping their clients and communities. I encourage you to share your stories.

ADDITIONAL HELPFUL LINKS:

Please know that I continue to hope and pray for all of you and a resolution to this crisis in the near future. I’ll end with a quote from the same Seth Godin blog. “The boat is really, really big and we’re all in it.” Seth Godin

Let’s stick together, help each other out and know that the promotional products industry is and will be around to help our neighbors, communities and nation bounce back from this. And for that, we can feel proud!

Sincerely,
Paul

ADJUSTING TO UNPRECEDENTED TIMES

PB Message 2020-03-31 at 12.24.14 PM

A Video Message from PPAI President & CEO Paul Bellantone, CAE

I hope this update finds you healthy, finding ways to remain productive and successfully adjusting to these unprecedented times. As we continue to monitor the latest information and news on COVID-19, PPAI remains steadfast in our dedication to you and your businesses today and tomorrow. In fact, we currently have weekly meetings of our staff directors, our Board of Directors and daily meetings of our executive team. We are focused on getting you the critical services of today and securing a healthy organization for tomorrow.
Last week, I talked about our online community platform Promo Connect and our COVID-19 information page — resources available to help you navigate these uncharted waters. I also addressed some PPAI event cancellations and postponements. Today, I will update you on additional services and opportunities that are available to you.
Below you’ll find information on two of our affinity partners, Affinity HR Group and Paley Rothman Attorneys at Law. We believe both might be of assistance to you at this time. You’ll also find information from the Small Business Administration on available loans and a link to a recap of the CARES Act, which is providing relief to small businesses and individual operators.
I’ve included information on relief PPAI is offering to regional associations, opportunities for our members in Canada and a couple of programs where we are waiving fees. Also, if you are unable to get to your printed copy of PPB, it is available via flipbook and online. The April issue spotlights eight of the best multi-line reps in the industry and shares proven ways to cultivate diversity in your company. Plus, 12 calming self-care products that tell recipients you care about them along with some simple ways to hack your workday and get more done.
Finally, below you will find the details of a podcast I’ll be doing with ASI President and CEO Tim Andrews tomorrow. I hope you’ll be able to join us.
As I mentioned last week, we continue to evaluate and redefine every aspect of our business as necessary to provide you with the support you need in these tough times. Like many of you, I had to make the difficult decision to reduce staffing, salary and benefit and overhead expenses. And as I shared with the PPAI board last week, there is no comfort in numbers when making these difficult decisions, and I empathize with their role as company and industry leaders. I encourage you to let us, and our strategic partners, know if there is something you think we can help with as you transform your own business to adjust to these unprecedented circumstances.
Human Resources Assistance – PPAI’s affinity partner, Affinity HR Group, is a national HR consulting firm specializing in addressing the needs of small to mid-sized businesses. Affinity HR Group is staffed by a group of seasoned HR professionals with years of combined experience providing sound people support to clients nationwide. Affinity HR’s team offers PPAI members exclusive member-only discounts on a wide range of HR services. They’ve put together the COVID-19 Workplace Response Plan.
Legal Assistance – PPAI’s affinity partner, Paley Rothman Attorneys at Law, offers PPAI members a free 15-minute legal consultation. This can be immediately helpful to your business as you review contracts and employee issues. PPAI has retained Paley Rothman to answer your legal questions, so be sure to give them your PPAI number when setting up your consultation appointment. Get your legal questions ready and call Jessica Summers at 301-968-3402 to set up your free 15-minute consultation.
Small Business Administration (SBA) Disaster Recovery Assistance – In response to the coronavirus (COVID-19) pandemic, small-business owners in all U.S. states, territories and Washington D.C. are eligible to apply for an Economic Injury Disaster Loan advance of up to $10,000. The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support to help overcome a temporary loss of revenue. Funds will be made available within three days of a successful application, and this loan advance will not have to be repaid.
CARES Act: What It Means To You – PPAI continues to closely monitor developments in Washington, D.C, closely. The recent U.S. legislation aimed at providing relief to businesses and individuals affected by the coronavirus pandemic, the CARES Act, has significant implications for the promotional products industry. It provides disaster relief for industry companies, including deferred tax payments, loans with forgiveness options and direct payments to businesses and individuals. Find out what it means for you. We will also hold a Webinar on the topic this Friday (4/3/20) at 1:00 pm CT.
For Our Members In Canada – Promotional Product Professionals of Canada (PPPC) has purchased services from the Michigan Promotional Products Association (MiPPA) to allow free webinar access. Keep in mind that the webinar content is originating from and created in the U.S., but most topics will be universally applicable. All webinars are eligible for PPAI certification points. PPPC is working to create Canadian-specific webinars and French content in the coming weeks.
Legal Counsel For Regional Associations – PPAI understands the importance of a strong regional community and remains committed to the regional associations, some of which are rescheduling or cancelling spring events. To help, the PPAI Board of Directors will pay two hours of legal fees for each regional, as needed, as they address these issues.
Certification And Pyramid Submission Fees Waived – Beginning Wednesday (4/1/2020) through June 30, the TAS, CAS and MAS application fees will be waived and pricing for Associates will be at a 50 percent discount. Additionally, this year’s Pyramid Awards submission fees are being waived. This competition will open on April 27 and close May 29.
COVID-19 Podcast Featuring ASI President And CEO Tim Andrews And Myself – On Wednesday, April 1 from 1-2 pm CT (2-3 pm ET), I will join Tim Andrews for a special industry Town Hall, “COVID-19 Crisis: The Industry’s Leaders On Where We Go From Here.” As leaders of the promotional products industry’s two largest member organizations, we’ll discuss what each organization is doing now to assist members, the $2 trillion stimulus package, share advice on what small businesses can do now to survive and even thrive throughout the crisis, and outline action plans and forecasts for the coming months. If you can’t attend live, we’ll share a link to the recording in PPB Newslink, at ppai.org/coronavirus-information and across PPAI’s social media. Register now as space is limited.
While I hope all, or at least some, of these items will be of assistance to you, more importantly, I hope you, your families and your colleagues will remain in good health.
Sincerely,
Paul

Navigating Uncharted Waters

Update with PPAI's Paul Bellantone

A Message from PPAI Pres. & CEO Paul Bellantone, CAE

First and foremost, I hope you, your families and your coworkers are healthy and doing as well as possible under these uncertain and trying conditions. Like all of you, the team and I at PPAI continue to monitor the situation, adjust, adapt and continue to hope and pray for improvement. Now, as always, my promise to you is that PPAI will not lose its focus – you and your business. The promotional products community has weathered many challenges in the past and we always come out stronger because we stand and work together. Our primary goals over the next days and weeks are twofold. First, to make sure we can continue, along with our service partners, to provide essential services to members and the industry. Second, to make the necessary business decisions to ensure that there is a strong and relevant trade association in place to help you recover and rebuild when this crisis ends.

Video Update

As the news about COVID-19 continues to pour in, I understand many of you are seeking some sense of normalcy in a situation that is far from normal. With all of this in mind, I want to remind you of some resources that are available to you, as well as update you on a few things:

  • Coronavirus Information Page – This page is continuously updated and includes helpful links to the latest information on the COVID-19 outbreak, industry news as it relates to the virus, the latest updates on PPAI events, and a recently added section for regional event updates. https://www.ppai.org/coronavirus-information/ 
  • Supplier Status Update Page – We’ve created a web page for suppliers to share status updates about their business operations. This is an informative resource to learn about new safety measures, adjusted hours, temporary closures and factory cleaning methods straight from suppliers. https://www.ppai.org/unique/coronavirus-related-supplier-updates/
  • Promo Connect – Promo Connect, PPAI’s online community, is a valuable resource to directly connect with other industry professionals. We are already seeing a spike in communication activity via this platform on a variety of topics. https://community.ppai.org/home
  • Free Online Learning – We are making all education courses (more than 300 offerings) via PPAI’s online education platform free to PPAI members. https://onlineeducation.ppai.org/
  • Working From Home – Out of an abundance of caution and under the direction of local officials, PPAI staff members are now working from home. We prepared for this likelihood in advance and as a result, you should experience no interruption in service.

Additionally, PPAI is having to make some very tough decisions regarding events:

  • Promotional Products Work Week Postponed – We will postpone this week-long event, originally scheduled for May 4-8, to coincide with Advertising Week, October 5-8, where we already invest heavily in industry advocacy activities. The industry and Association will use this as a rallying point to begin rebuilding and the early October dates can be both timely and fortuitous.
  • PPAI’s Legislative Education and Action Day (L.E.A.D.) Cancelled – Our annual visit to Washington, D.C., originally scheduled for May 6-7, in which our members represent and lobby on behalf of our great industry, has been cancelled. However, we intend to encourage all members to reach out to their members of Congress to thank them for their work on behalf of all of us and ask them to keep the needs of small businesses top-of-mind.
  • SPARK Conference Cancelled – While we recognize the importance of young professionals to the well-being and future success of our industry, we have made the difficult decision to cancel this program, originally scheduled for July 15-17. However, PPAI is considering making SPARK a one-day event in conjunction with The PPAI Expo in January 2021. We will continue to find ways to serve this vital community.
  • Other PPAI Events – Currently all other events are being evaluated. Rest assured, when the cancellation of any event is discussed, so too is the opportunity to offer programming in a virtual environment. Please know that all decisions will be made with your best interests in mind.

We have all entered uncharted waters together, and it will take cooperation, support, compassion and sound business decisions for us to get through this. Together it is possible.

As I look ahead, I want you to know we will continue to evaluate and redefine every aspect of our business, as necessary, in order to provide you with the support you need. We will work together with you to ensure that your business and your Association are around for the next 100 years.

From the entire PPAI team, we wish you the best.

Reach out if you need an ear or have an idea to share. And most importantly, keep washing those hands.

Be well,

Paul

GET Connected: PLUG-IN to the POWER of PROMO

GET Connected: PLUG-IN to the POWER of PROMO during Promotional Products Work! Week, May 13-17

Next month, Promotional Products Work! Week will take center stage. During the week of May 13-17, the industry will collectively shine the spotlight on the benefits of working with promotional professionals and the undeniable power of promotional products.

Why is Promotional Products Work! Week so important? More than 40,000 promotional products companies and a workforce of more than 500,000 professionals contribute billions of dollars to local economies and more than $23.3 billion to the U.S economy. Nearly the entire promotional products industry is composed of small businesses—96 percent—that make real and tangible differences in their communities as volunteers, business-owners, tax payers and purveyors of goods and services. In many instances, promotional products serve as the first and last impressions relied on by the more than 30 million U.S. businesses to build brand awareness and loyalty and inspire action among employees, clients and consumers.

By committing to at least one activity during the week of May 13-17, you will help promote and protect your business and our vibrant industry, while also making a powerful impact by adding your story and your voice alongside thousands of industry professionals.

Last year, Promotional Products Work! Week was celebrated in a big way in cities throughout the U.S. and abroad with factory tours and open houses, speaking engagements, volunteerism and community outreach, legislative outreach in Washington, D.C., at the state and local levels and with personalized expressions of gratitude to the industry’s customers.

The highlight of 2018 was the PPW!Week Official Kick Off produced by Regional Association Promotional Products Association of the Mid-South (PPAMS) in partnership with the Shelbyville-Bedford County Chamber.

The two-day event included a SHEPENCO ribbon-cutting ceremony and factory tours hosted by Henry Hulan III, president of Musgrave Pencil Company founded in 1914, and Dan Townes, president, and his son, Daniel Townes, chief operations officer of SHEPENCO, founded in 1933, both headquartered in Shelbyville, Tennessee, known as “The Pencil City,” with Congressman Scott DesJarlais in attendance. A proclamation for the City of Shelbyville presented by Mayor Wallace Cartright and City Council, declaring it Promotional Products Work! Week—and if that wasn’t enough, the City passed a resolution renaming itself “Promotional Products City USA” to commemorate the week.

Next was a luncheon held at the Blue Ribbon Circle and the gathering of state and local dignitaries, distributors, suppliers, buyers and PPAMS board members, where I was humbled to share the stage with Shelbyville-Bedford County Chamber of Commerce CEO Allen Pitner to share on the state of the industry.

The festivities culminated with Tennessee government officials, including City of Shelbyville Mayor Wallace Cartright, County Official Scott Johnson (presenting on behalf of County Mayor Eugene Ray) and Senator Shane Reeves, who presented proclamations from the City of Shelbyville, Bedford County and the state of Tennessee (signed by Senator Shane Reeves, Lieutenant Governor Randy McNally and State Representative Pat March).

All of this was made possible through the commitment and leadership of the PPAMS Board and Executive Director Mark Farrar and his amazing team.

GET Connected: Get the toolkit!

Promotional Products Work! Week, now in its seventh year, is an industry-wide event dedicated to demonstrating the importance of working with promotional professionals to design and implement creative and successful campaigns while creating awareness for promotional products as a powerful and effective advertising and marketing medium. The week is designed to reach key audiences and feature a variety of activities, including open houses, factory tours and hospitality events; new client prospecting and lead generation; an advocate day focusing on community, colleges and business groups; legislative action; and customer appreciation.

Celebrated annually, the week-long event is designed for the entire industry—large and small companies, regional associations, distributors and suppliers, business services providers and multi-line representatives—to get behind an industry-wide movement in support of demonstrating the power, value and effectiveness of promotional products.

Here is the link to the GET Connected: PLUG-IN to the POWER of PROMO campaign toolkit. Download the PPW!Week campaign assets, including the Organizers Guide, Publicity and Promotion Toolkits, videos, social posts and infographics and much more. GET Connected, PLUG-IN and get started today!

Please share within your companies and with your colleagues around the industry.

Spread the word!

Paul

Promotional Products Do Work – A Modern Approach to Practical, Useful, Thoughtful “Conference Swag”

As a trusted leader in the promotional products industry, it is our responsibility to advocate for our members and to deliver to others the essential knowledge they need to understand the inner workings of our medium. I have been reminded today after reading the Fast Company piece that there still remains an excess of misconceptions and doubts about our industry—ones I would like to take this opportunity to address. I will be responding to Fast Company on behalf of the Association, our members and this amazing industry.

The influence of promotional products cannot be underestimated, with more than 65 percent of advertisers citing promotional products as highly effective in reaching consumers and contributing to brand recall, and 88 percent of marketers recommending promotional products. Unlike the article suggests, promotional products are not toss away items—in fact, more than 80 percent of promotional products are used for more than a year. Eighty-three percent of consumers have a more favorable impression of the advertiser, and that increases to 88 percent for Millennials. Additionally, eight out of 10 consumers pass along promotional products versus carelessly throwing them in the trash. These are only a handful of the statistics we have proving promotional products are a strategic and influential medium that resonate with our audiences. Promotional products are welcome in places and spaces no other advertising medium can touch and deliver pass-along rates that are the envy of the advertising industry.

Our industry has evolved and grown over time, and consumer preferences and behaviors have also changed. We have pioneered many studies as an industry, and at PPAI, to ensure we keep up with our end-users and to understand the role promotional products can play within their current lifestyles. Most modern promotional products are designed to be useful, practical and enjoyable—their shelf life is far more extensive than meets the eye. For example, the “flimsy totes” we receive at conferences have become more and more useful with the adoption of plastic bag bans that are rolling out in states across the U.S. Many consumers have made them an essential part of their everyday lives. Our industry has also connected to consumers’ tech-savvy side by integrating technologies such as AR and Near Field Communication, which will only continue to advance in the future.

We also want to address one of the reporter’s main points: the environmental footprint of promotional products. As the leading voice for the promotional products industry, PPAI is committed to making a positive impact on the global environmental crisis. We have identified environmental responsibility as a core pillar, with mandatory product responsibility education and the ongoing development and sharing of best practices with our members and industry partners so they can recognize and address the impacts of their operations and supply chain on the environment. This is not restricted to emissions reduction or lowering the impact of manufacturing, but also encompasses a larger set of affirmative protocols that promote human rights, and worker health and safety. With the right resources and tools, promotional products organizations have been adopting policies to offer more environmentally-conscious assurances for their customers and employees. From green and compostable products to sustainable textiles, the promotional products industry has taken a proactive stance (including a “green” pavilion at our annual exposition) in bringing to market products that make the consumers’ experience more enjoyable and better for the environment.

As we always say, promotional products are truly the only advertising medium that reaches all five senses, plus a sixth—the sense of ownership for consumers. We do not want to deprive the majority of consumers (83 percent) who enjoy and are inspired to take action upon receiving a promotional product. Rather, we want to grow and evolve along with them so both brands and their audiences can continue to see this as a positive advertising medium in all aspects of their lives.

PPAI Presents ‘THIS IS MARKETING’ With Seth Godin At Advertising Week

Advertising Week New York

Oct. 1-4 | AMC Loews Lincoln Square

I am pleased to announce that PPAI is once again joining together with author, entrepreneur and marketer, Seth Godin to host a master class seminar at Advertising Week in New York.

In the master class interaction, Godin will open attendees’ eyes to how the industry has profoundly changed as brands now have the opportunity to market with people, rather than at them. An exploration into a variety of topics, the seminar will cover subjects from the building blocks of effective marketing to creating work that matters for people who care. Following Godin’s detailed discussion, I will join the author for a deeper dive into the shifting environment of the marketing industry.

I hope you are able to join me for this master class and Q&A with Seth about his new book, This Is Marketing: You Can’t Be Seen Until You Learn to See.

Reserve complimentary tickets here. Tickets are reserved on a first-come, first-served basis.

PPAI is proud to celebrate the launch of Godin’s new book and is excited to present the author’s newest insights that will continue to motivate and inspire the industry.

WHEN: Tuesday, October 2 at 10:30 AM EDT; Not going to be in New York? View the live stream here.

WHERE: AMC Loews Lincoln Square, Realtor.com Stage, 1998 Broadway, New York

There’s more.

  • This Is Marketing by author Seth GodinThe first 100 attendees at the session will receive a copy of Godin’s new work, “This Is Marketing”, scheduled for release in November.
  • In addition, PPAI is presenting all attendees with a one-of-a-kind Castelli journal and Riteline pen featuring a bound galley previewing the first chapter.
  • A book signing with Godin will immediately follow the seminar.
  • SPECIAL OFFER FOR PPAI MEMBERS: ‎AttendAdvertising Week, October 1-4 | PPAI Members receive a 20% discount on a ‎Delegate or Super Delegate pass using Promo Code ‎PPAI20OFF.‎

Advertising Week is a long-standing partner in PPAI’s mission to reach buyers in an influential and highly targeted way.  This week-long gathering of the advertising industry’s best and brightest brand marketers, creative visionaries and media leaders and influencers is an ideal setting for us to initiate thoughtful conversations, inform meaningful decisions and inspire consideration and buying of promotional products advertising. This is just one more positive and powerful way the Association engages in buyer outreach to drive the industry’s business forward and position it with strength now and in the future.

We are pleased to partner with Advertising Week to bring this master class experience with Seth Godin to you.

I hope to see you there,

Paul

P.S. A word from Seth

Action Alert: PPAI Joins Coalition In Opposing Potential Tariffs

Earlier this week, we announced that PPAI joined 44 other associations and trade groups in a letter to President Trump to strongly oppose proposed tariffs of up to $60 billion. Please add your voice to ours and ask your members of Congress to oppose these proposed tariffs that would be very harmful to our industry.

~ ~ ~ ~ ~

Resist The Latest Round Of Tariffs

Within the business community, there are legitimate concerns about significant intellectual property and forced technology transfer issues in China. However, placing tariffs on products that are legitimately produced and traded is not the remedy. Last week it was reported in a variety of news outlets that tariffs of up to $60 billion could be proposed. Such tariff treatment would be harmful to the promotional products industry.

The specific list of tariffs has not been released, but it appears that the technology and telecommunications sectors will be targeted, and other affected products could include a variety of items including toys, apparel, footwear and consumer technology.

The level of tariffs has also not been specified. Although there could be up to 100 products vulnerable to the tariffs, the White House has not announced whether there will be one global tariff on products from China, or if there will be varying tariff levels depending on the product.

Imposing tariffs on electronics, apparel and other products would raise prices for American consumers and companies, and would not do much to address the problems that stem from unfair trade practices in China. Effectively, the increased costs would impose a tax on consumers and businesses.

Please contact your members of Congress and urge them to oppose this harmful tariff announcement.

Take Action Today

Oklahoma Governor’s Promotional Products Spending Directive

Recently, Oklahoma Governor Mary Fallin issued an over-reaching directive that singles out and severely limits state spending on promotional products advertising for an indefinite period of time. While several media outlets, also funded by advertising revenue, reported on the ban, none considered or reported on the effectiveness of promotional products advertising or the wide-ranging ramifications it will have on all Oklahomans.

As the number one most effective advertising medium when it comes to driving consumers to take action, building loyalty and generating interest, promotional products must not be unfairly singled out and indiscriminately limited in scope and reach. In response, below is PPAI’s statement released to the media.


STATEMENT

IRVING, TX – December 11, 2017 – Promotional Products Association International today issued the following statement from PPAI President and CEO Paul Bellantone, CAE, in response to Oklahoma Governor Mary Fallin’s Executive Order 2017-37, which limits spending on promotional products advertising.

“Promotional Products Association International (PPAI) supports balanced budgets and the responsible use of taxpayer dollars; however, the promotional items deemed “nonessential,” according to the Executive Order 2017-37, are anything but. In fact, points raised in the order are exactly why promotional products are one of the most effective, cost-efficient and longest-lasting media used by advertisers, marketers and the State of Oklahoma.

The spending limits set forth by Executive Order 2017-37 unfairly target the promotional products industry and will diminish the ability of the state and its agencies to effectively and efficiently communicate and deliver essential programs and services like education, employment, health care, disaster relief, social services, fire and police protection to the citizens of Oklahoma by eliminating the most useful and tangible form of communication—promotional products.

Senator Kay Floyd of Oklahoma City, said it best:

‘The stress balls save veterans lives. And that stress ball is something that they can carry around with them, but it also has a hotline number or additional information that that veteran needs in order to get benefits or resources from the Department of Veterans Affairs.’

Compared to other media, promotional products advertising is preferred by consumers while other forms of media are often avoided or blocked. Promotional products are one of the fastest-growing and most cost effective advertising media, ranking seventh among traditional and digital media in annual expenditures at $22 billion. On an annual basis, promotional products contribute millions to the Oklahoma economy, with 416 companies providing more than 2700 jobs.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than five years, and 88 percent recall the advertiser/message, delivering the highest rate of reach, recall and return on investment in the advertising industry.

Promotional products educate, recruit, highlight safety awareness, urge organ donations and encourage healthy living and lifestyle choices. Promotional products recognize and reward employee achievements and inspire action. Promotional products are used to celebrate milestones, sign legislation and reinforce life-saving messages. Promotional products are the most cost-effective method to communicate important messages to Oklahomans.

PPAI and the Oklahoma promotional products industry look forward to working with Oklahoma administration officials to better inform the state’s procurement processes and use of promotional products.”


CALL TO ACTION

The success of our industry depends on us making a strong, collective stand for promotional products as the best marketing tool and advertising medium for communicators. It is our shared responsibility to stand up for the industry because it’s good for consumers, advertisers and marketers and yes, governments. The promotional products industry facilitates communication, prosperity and relationships by helping connect organizations and businesses with their audiences in a tangible and meaningful way.

I ask you to take action to protect the interests of the promotional products industry. Included below are steps you can take now and in the future when these types of reports occur:

  1. Write the Governor and State Representatives today.
  2. Immediately share the news with PPAI by emailing stories/reports to PR@ppai.org
  3. Keep an eye out for rumors and threats to the industry’s credibility–if you hear of something, let us know.
  4. Advocate! Stand up for the industry that has been so good to you and to all of us—defend its good name.
  5. And finally, know the facts. They are strongly in our favor.