Tag Archives: professional development

IMA Summit – A Special Offer for PPAI Members

PPAI and the Incentive Marketing Association (IMA) have been collaborating for years on education and events. Recently as I was talking with Sean Roark, IMA executive vice president and Summit chair, and he shared that IMA is extending a valuable offer for PPAI members who want to attend this year’s IMA Executive Summit July 18-20, at the Hyatt Regency, Houston, Texas.

PPAI members who attend the IMA Summit can take advantage of two discounts from IMA:

  • Receive 50 percent off on the “Principles of Results Based Incentive Program Design” course. The course and the exam to earn the “Incentive Professional” IP Certification are both offered at the Summit. Enter the code PPAI80 on the Summit registration form.
  • Save 50 percent on first year IMA membership dues when you join IMA at the conference.

Because PPAI members and IMA members work in related channels, the IMA Summit provides a great opportunity for promotional products professionals to better understand what’s involved in becoming a part of the incentive industry.

The Summit agenda has a robust collection of events, from world-class speakers and curriculum to fantastic entertainment and networking opportunities. Including breakout sessions, round tables and Strategic Industry Group (SIG)-focused meetings to provide both broad issue-related topics as well as SIG-specific education.

To register online and view the conference schedule visit the IMA website.

LDW 2014 Is Fast Approaching

The RAC Leadership Development Workshop for 2014 is just a couple weeks away. For those not familiar with this event, PPAI brings leaders from 27 regional associations together for a few days of high-level planning, sharing and discussion. One of the conference’s primary goals is to help prepare each regional to be successful in the coming year.  When regionals succeed, the entire industry benefits.

This year’s LDW content focuses on a first-of-its-kind benchmarking survey that shows each regional where they are succeeding, where they need to improve, and who to look to for guidance. It took a lot of courage for the presidents and executive directors to participate in this study and share the inner workings of their association. This unprecedented collaboration marks the start of a new spirit of cooperation among regionals.

If you want to know more about LDW and how it benefits attendees, regionals and the industry, I highly recommend you contact your local association to get involved. The local, grassroots-level participation is so vital to our industry’s well-being even a few hours of collaboration a year can have a positive impact.

Paul

SHRM Show Amusements

Guest post by Kathy Goodin-Mitchell, SPHR, PPAI Director, Human Resources

The Society for Human Resource Management (SHRM) hosted more than 13,000 human resources professionals during its annual conference in Orlando, Florida last month. This year’s hot topics included human resources strategy and leadership, healthcare reform, workplace flexibility, national and California-specific employment regulation, social media recruiting; and much more.

HR professionals are one of the top users of promotional products within today’s business enterprise. A variety of promotional products are used as engagement tools for employee relations, training and education, wellness, motivation and incentives programs. And at this year’s SHRM Conference, promotional products were featured front and center—before, during and after the event. Here are a few of the stand out observations from this year’s SHRM event.

SHRM Best Of

The best use of promotional products was by CareerBuilder®, the largest online job site in the U.S. and a global leader in human capital solutions, which employed an integrated approach using experiential, direct marketing, digital, social, multimedia and promotional products to create the ultimate tradeshow environment, CareerBuilder World: Where recruiting dreams come true.

The CareerBuilder exhibit brought a magical amusement park experience to the thousands of SHRM attendees and featured everything you love about amusement parks – a claw game, a water gun game, a roller coaster photo op, a souvenir (promotional products) shop, traditional amusement park food and more to get visitors attention and keep it.

The engagement experience began before attendees arrived in the form of a paper lollipop mailed to homes, teasing a chance to win a pair of orange Chuck Taylor Converse when the prize code was scanned at the CareerBuilder booth. Regretfully, this attendee didn’t win!

It’s ok, though—the paper lollipops were quickly exchanged for the real thing, which had another promotional message. The booth was set up like an amusement park—we were a captive audience and many of us went back again and again.

Honorable Mentions

  • The must-have conference product was the brightly colored and well designed 4imprint® tote bag, a big winner with the female attendees, who made up 75 percent of the conference attendees.
  • The best use of a branded premium product was by the relocation firm who gave out GUND® plush toys.
  • There were lots of imprinted pens, bags, books, lens cleaners, mints, markers, first-aid kits, tech tools and munchies. Many were customized to highlight company brands, like the Papa John’s Pizza sticky notes.
  • VitalSmarts® had a great idea to distribute its New York Times bestselling books.
  • RecruitMilitary® distributed useful jump drives in the shape of a key, but missed an opportunity to share more information by leaving the drive blank.
  • Many mailed collateral to attendees’ homes prior to the event, but those that did not include a prize or gift incentive did not perform as well.

The parting themes for SHRM 2014…get engaged and be engaging!

PPAI & ASI Join Forces To ADvocate For The Industry

I am pleased to share with you details of the new PPAI & ASI ADvocate™ program announced this week during the PPAI North American Leadership Conference (NALC) in Chicago.

The new program is open to every promotional products industry member.

The new program is open to every promotional products industry member.

We at PPAI are very excited about this strategic collaboration with ASI and believe that our efforts working together to expand the reach and scope of the original PPAI ADvocate program into what is now the PPAI & ASI ADvocate program answers the industry’s call to speak with one voice, raise awareness and deliver local marketing strategies that build business across the promotional products industry.

The PPAI & ASI ADvocate program jointly leverages the assets of both industry organizations and is designed to train promotional products professionals on how to make presentations to business organizations and educational institutions about the power of promotional products and the importance of working with professional promotional products distributors.

The PPAI & ASI ADvocate program is just one more way PPAI delivers member value by creating visibility, viability, credibility and community for our industry—every day.

I, personally, am on the road many times a month sharing the ADvocate presentation with the industry and buyers.

I look forward to seeing you out there soon.

Paul

~~~~~

PPAI And ASI Join Forces To ADvocate™
For The Promotional Products Industry

Industry organizations join together to inform
advertisers, marketers and educators about the
proven power of promotional products.

CHICAGO –The Promotional Products Association International (PPAI; ppai.org) and the Advertising Specialty Institute® (ASI; asicentral.com) today announced they are joining forces through an expanded ADvocate™ education program to help industry professionals demonstrate the power of promotional products to buyers.

Through the new PPAI & ASI ADvocate program, more than 430,000 industry professionals will be eligible for free training in making effective presentations to advertisers, marketers and students on the staying power and cost-effectiveness of promotional products. The program will be formally launched at a live training webinar on Thursday, September 19, 2013.

Paul Bellantone, CAE, president and CEO of Promotional Products Association International, said, “The PPAI & ASI ADvocate program is a collaborative effort that will benefit the entire promotional products industry and the marketing and advertising communities we serve. It is clear we share a strong commitment to growing the industry through education and advocacy—a requirement in today’s competitive media environment.”

“ASI is delighted to partner with PPAI on an education initiative of such importance to our industry,” said Timothy M. Andrews, president and chief executive officer of ASI. “Industry members need to take advantage of every available opportunity to prove the lasting value of promotional products and their power to persuade consumers. Armed with free education and research from surveys like ASI’s Global Advertising Specialties Impressions Study, any distributor will be able to confidently convince buyers to spend more of their marketing dollars on promotional products.”

The PPAI & ASI ADvocate program is open to every promotional products industry member. To participate, industry members must attend a PPAI & ASI ADvocate training session offered by PPAI and ASI and sign a letter of agreement relating to established guidelines, ethical standards and professionalism.

Program support is available free of charge through both organizations and includes speaker training and certification, fact-based marketing and presentation materials, research and case studies.

Since the ADvocate program’s inception in 2005, hundreds of promotional products industry professionals have been trained and have delivered thousands of presentations to businesses, community groups, colleges and universities throughout the U.S.