Tag Archives: Promotional Products Professionals of Canada

Promotional Products Work! Week To Kick Off In The Pencil City

Promotional Products Work! Week, May 14-18, 2018

I am happy to share some exciting news about Promotional Products Work! Week. PPAI and Promotional Products Association Of The Mid-South, will kick off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tennessee, the town also known as “The Pencil City.”

Founded by PPAI, Promotional Products Work! Week will be celebrated by thousands of promotional products businesses around the country with special community programs, a national day of service, legislative outreach and customer appreciation and recognition events.

Shelbyville Tennessee City Seal

Shelbyville, Tennessee, also known as The Pencil City.

PPAI is honored to join with PPAMS to kick off the sixth annual Promotional Products Work! Week in The Pencil City. We applaud Shelbyville’s rich history and salute all the promotional products pioneers and companies in cities all over America.

This will be the official kickoff for our industry’s national awareness event, which will be held May 14-18. The kickoff event is organized by the Promotional Products Association of the Mid-South (PPAMS), Promotional Products Association International (PPAI) and the Shelbyville-Bedford County Chamber of Commerce. Local, state and national leaders will gather in Shelbyville for a factory tour, luncheon and official ribbon cutting to kick off Promotional Products Work! Week.

Musgrave pencil

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States.

For almost a century, Shelbyville was the hub of wood-cased pencil manufacturing in the United States. In 1991, the World’s Longest Pencil was produced in Shelbyville. Although only one pencil manufacturer remains, the city of 21,000 people is still home to familiar names in writing instruments: Goldstar, Musgrave, Sanford and Shelbyville Pencil.

Promotional products are proven to be one of the most effective media available to advertisers. Because promotional products are tangible, useful and highly targeted to the audience they reach, 79 percent of consumers retain them for one to more than four years, and 87 percent recall the advertiser/message, proving that they deliver the highest rate of reach, recall and return on investment in the advertising industry.

The $23.3 billion promotional products industry, with its more than 40,500 businesses—96 percent of which are small businesses—and more than 500,000 professionals, will work to create awareness for the value promotional products deliver to advertisers and marketers, as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

Many of you already have the whole week planned out, but if you haven’t yet started, it’s not too late!

Celebrate The Power Of Promo

Download the PPW! Week with a POP! guides and toolkits today.

Trip Report — The Trade Only National Show

— As reported in PPB Newslink, January 29, 2013

The Trade Only National Show Hosts An International Audience of Exhibitors, Visitors

The Trade Only National Show Hosts An International Audience of Exhibitors and Visitors

Trade Only National Show organizers have announced that despite adverse weather conditions, the event’s seventh iteration was its most successful ever. Held January 23-24 at the Ricoh Arena, Coventry, United Kingdom, the show attracted thousands of industry attendees.

“It has been an incredible few days,” says Nigel Bailey, event director for Trade Only. “The show has just kept growing and is now one of the biggest and best promotional product tradeshows in the world. With over 80 percent of space now reserved for 2014, we are already hard at work planning to make next year’s event even better. Feedback from suppliers and distributors alike has been universally very positive. ”

There were more suppliers exhibiting than before, with 345 stands and nearly 2,000 staff. The show benefited from an international flavor, with representatives from 52 countries.

Gail Kilcoyne, exhibition manager for Trade Only, adds: “It has been amazing and we have all been working nonstop. The reaction from everyone has been terrific with a ‘blitz spirit’ prevailing, as everyone was determined not to let the snow get the better of them. Our sincere thanks go out to everyone who has been a part of this great show in any way.”

The British Promotional Merchandise Association (bpma) Annual Awards Dinner organized by Trade Only on the second night of the show enjoyed record attendance, too, with 900 suppliers and distributors on hand and with musical performances from pop artists Alexandra Burke and JLS. The dinner saw awards for Brand Addition, Liquid Lens, LSI, Senator and Outstanding Branding, with a live vote for Campaign of the Year won by BTC Group and Personality of the Year won by Nigel Bailey.

On January 22, almost 150 delegates attended the inaugural bpma Education Day, endorsed by the show, which included sessions by Cliff Quicksell, MAS, and a rousing closing address by Paul Bellantone, CAE, president and CEO of PPAI. During his session, Bellantone spoke on three areas that industry thought-leader PPAI was focusing on in the industry today: emphasizing promotional products’ position as a true advertising medium, advocating for the industry with good standards and practice, and helping the association’s members better compete with other media.

Bellantone also took part in a lunchtime World Leader Keynote panel, joining Hans Poulis, president and CEO of the European Promotional Products Association; PPAI board member and MadeToOrder CFO Rod Brown, CAS; Carol De Ville, MAS, The Branding Company president and Promotional Products Professionals of Canada board member; Frank Murphy with the BTC Group; and Neal Beagles of bpma.

The next Trade Only National Show will be held at the Ricoh Arena January 22-23, 2014.

PPD Cover 01/13Ahead of the Trade Only National Show, Bellantone was interviewed by Promotional Product Distributor, a magazine serving industry in the U.K., about PPAI, his role at the Association and the challenges and opportunities for promotional products. Click here to download the issue and the article.